Committed to helping every marketer be the best they can be, the IDM exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
For 30 years, it’s been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today’s digital, direct and data marketers. Every IDM programme is designed and delivered by practicing marketers, who know what it takes to succeed at the job and dedicated to helping you succeed in yours.
As a not-for-profit organization, we pledge to continuously reinvest our profits back into Higher Education to find, develop and give the best career start to the next generation of marketing stars.
The IDM is affiliated with the DM Trust. For more information click here.

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years, we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Train Your Teams

Upskill your teams' marketing capabilities with a tailored IDM training plan that suits your business

Work with the IDM

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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Programs taught in:
  • English

This school also offers:

Certificate

The IDM Institute Of Direct And Digital Marketing

Become a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve ... [+]

Become a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and increase customer interactions.

During your Qualification in Content Marketing, you will learn to: Understand the principles behind content marketing. Understand the elements of a successful content marketing strategy. Learn about creating personas for content marketing. Assess what valuable content is and how you can create it. Identify how to measure the success of your content marketing activities. Study Mode Intensive – Central London2 days face-to-face study which takes place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending. OnlineEnjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277. Corporate trainingThis programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate. Course Info ... [-]
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The IDM Institute Of Direct And Digital Marketing

Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns. ... [+]

Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.

During your Qualification in Email Marketing, you will learn to: Understand the basic components of email marketing. Develop an email marketing strategy. Identify how to optimise your email design and structure. Understand how to develop a creative copy of your email marketing campaigns. Review the various approaches to testing email marketing campaigns. Study Mode Intensive – Central London2 days face-to-face study which takes place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending. Corporate trainingThis programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate. OnlineEnjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277. Course Info ... [-]
United Kingdom London
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Campus
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The IDM Institute Of Direct And Digital Marketing

Become a specialist in Search Engine Optimisation (SEO) and Pay per Click (PPC). Build an integrated search marketing strategy; learn how to improve natural search result ... [+]

Become a specialist in Search Engine Optimisation (SEO) and Pay per Click (PPC). Build an integrated search marketing strategy; learn how to improve natural search results and paid search ROI.

During your Qualification in Search Engine Marketing, you will learn to: Understand what Search Engine Marketing (SEM) is. Understand the importance of an integrated SEM. Master Search Engine Optimisation (SEO). Understand the setup and management of Pay per Click (PPC) marketing. Assess how to measure and demonstrate your performance. Study Mode Intensive – Central London2 days face-to-face sessions which take place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending. Corporate trainingThis programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate. OnlineEnjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277. Course Info ... [-]
United Kingdom London
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Campus
Online
The IDM Institute Of Direct And Digital Marketing

Stand-out in the competitive social media landscape with our Professional Certificate in Social Media. Become a qualified social media expert with the skills to deliver a ... [+]

Stand-out in the competitive social media landscape with our Professional Certificate in Social Media. Become a qualified social media expert with the skills to deliver a robust social strategy that delivers measurable results and ROI.

During your Qualification in Social Media, you will learn to: Understand social media and engagement. Develop a social media strategy with business-focused objectives. Understand social media listening. Understand influencers and how to use them effectively. Select the most appropriate social platforms. Deliver, measure and optimise your social media campaigns. Study Mode Intensive – Central London

2 days face-to-face sessions which take place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending.... [-]

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Courses

The IDM Institute Of Direct And Digital Marketing

All forms of one-to-one marketing are affected by privacy legislation and the upcoming GDPR which comes into force 25th May 2018. Learn all you need to know with the IDM ... [+]

All forms of one-to-one marketing are affected by privacy legislation and the upcoming GDPR which comes into force 25th May 2018. Learn all you need to know with the IDM Award in General Data Protection, created by the DMA.

During your Qualification in the GDPR, you will learn to: Understand how the General Data Protection Regulation (GDPR) will affect processing outside of the EU Recognise how the new GDPR was developed by EU lawmakers Be clear on what individuals need to be told about when processing for marketing purposes Examine the key definitions and scope, such as: When the GDPR affects processing outside of the EU How the new law defines Personal Data How/ when Consent will need to be obtained What the changes are for Profiling Understand what individuals need to be told about processing for marketing purposes Realise when Data Processors can be liable Prepare for and cope with the rights of the individual (e.g. Right to erasure) Recognise the impacts of your database Following the outcome of the EU referendum, the UK Government will still need to implement the GDPR or a piece of similar legislation. Processing personal data relating to European citizens will be covered by the GDPR, even if the processing takes place outside the EU. Therefore, if your company is based in the UK but trades within the EU, compliance of the GDPR will still be mandatory. The Information Commissioner’s Office (ICO) and the DMA are both advising companies that there is no reason... [-]
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Diploma

The IDM Institute Of Direct And Digital Marketing

This course will give you the skills to plan, manage and evaluate digital marketing campaigns in social media, search marketing, email, affiliate and more. Get qualified ... [+]

This course will give you the skills to plan, manage and evaluate digital marketing campaigns in social media, search marketing, email, affiliate and more. Get qualified and learn how to confidently integrate them with your organisation’s wider marketing strategy.

During your Diploma in Digital Marketing, you will learn to: Plan the introduction of digital technologies and techniques for marketing that supports business objectives Apply the key technologies, tools and techniques of digital marketing to improve marketing effectiveness Identify the potential application of online marketing tools within the marketing communications mix Continuously improve the contribution of digital technologies to your organisation Want to specialise in B2B? Take a look at our Professional Diploma in Digital Marketing with B2B. Study resources ... [-]
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Postgraduate Diploma

The IDM Institute Of Direct And Digital Marketing

Gain one of today’s most prestigious marketing qualifications and develop the skills to define a robust digital strategy for your organisation, along with the confidence ... [+]

Gain one of today’s most prestigious marketing qualifications and develop the skills to define a robust digital strategy for your organisation, along with the confidence of professional accreditation.

During your Postgraduate Qualification in Digital, you will learn to: Review the effectiveness of digital marketing for a business Set goals and define a vision for how integrating digital technologies will align with business goals Make strategic recommendations to grow the business Create a budget, roadmap and integrated communications plans to implement the strategy Define approaches to testing and optimising digital marketing

Want to specialise in B2B? Take a look at our Postgraduate Diploma in Digital Marketing with B2B.... [-]

United Kingdom London
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