Fashion Retail Academy (FRA)

Introduction

YOUR FUTURE IN FASHION STARTS HERE

The Fashion Retail Academy, recently awarded Ofsted outstanding, is the quickest route to a career in fashion retail. We offer three month to two year fast track Diploma and Degree courses across a range of head office functions including Buying, Visual Merchandising, Marketing, Design, Digital, E-commerce, Merchandising and Retail Management.

Supported by and working closely with over 130 fashion brands, most of our courses include work placements, industry led projects and masterclasses as standard, with a multitude of additional course specific opportunities driven by our industry experienced tutors.

You can be fully trained, complete with on the job experience in as little as three months. Our fast track degree programmes mean you will be qualified in just two thirds of the time and cost of a standard degree.

Our success speaks for itself. 92% of our graduates go on to industry job roles or continue their studies. Go to courses to take the first step to your future in fashion retail today.

The Fashion Retail Academy, recently awarded Ofsted Outstanding, is a unique, employer led college. It was founded in 2005 as a unique private-public partnership with investment from the retail industry matched by the government.

We offer a wide range of specialist fashion Diploma, Degree and Short courses, many of these exclusive to the FRA, for students of all ages with start dates throughout the year. Our courses are developed to provide the student with a combination of an in-depth knowledge of Fashion Retail and hands on practical experience of the work environment. Most full-time courses provide a guaranteed work placement with a major high street brand, ensuring graduates leave with a wide range of skills and experience to take them into the workplace. Our success lies in providing the fastest route to work, simultaneously giving students vocational experience and support to find a job role on graduation.

Our brand new fast track degree programmes are condensed over two years, to save a third of the time and cost of a traditional degree, whilst providing an internship and practical experience alongside. You will be supported by an Industry mentor throughout, and be offered a job interview on graduation*

We work with over 130 brands to provide unrivalled access to industry through master classes, live industry projects, workshops and placements to ensure our graduates meet the current recruitment needs of the industry. Our tutors are dual professionals; a combination of experienced teachers and industry experts, providing the student with the most current information and skills needed to work in the ever changing environment of Fashion Retail.

We offer courses suitable for all ages, time-frames, budgets and levels. Full time courses run from one to two years. Our fast track courses are 2 days per week over 22 weeks, and our intensive courses are designed to get you into the workplace in the shortest time possible by learning full-time five days per week for 10 weeks. Short courses are ideal as an entry point or skills top-up and run from one to five days and our apprenticeships provide work based learning.

Located in the heart of London, the FRA is just moments away from Oxford Street and Tottenham Court road and a number of national rail stations. Our state of the art campus has recently befitted from a £2m upgrade, offering an inspirational learning environment.

Our success speaks for itself: Over 92% of former FRA students go on to full time employment or further studies. Go to the courses menu to take your first step to a future in fashion retail now.

WHY FRA

The Fashion Retail Academy (Ofsted outstanding) is a unique, industry led college. Founded by retail giants, we offer a range of exclusive Fashion courses with unparalleled industry involvement to ensure you gain the skills and contacts needed to successfully progress to employment.

We know that choosing the right college is an important decision that can shape your entire future. To help you make that decision, below are just some of the reasons that make the FRA such a special place to learn.

This school offers programs in:
  • English

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Programs

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Courses

Excel for Retail

Campus Full time 1 day August 2017 United Kingdom London

This 1 day workshop covers the more complex theory commonly used within Retail Fashion Buying and Merchandising departments. [+]

This 1 day workshop covers the more complex theory commonly used within Retail Fashion Buying and Merchandising departments. Through a combination of theory, discussion and practical examples, the workshop demonstrates that excel is vital to fashion retail. The course is structured around real-life business scenarios to put the theory into context. The course will include: Creating excel formulas ​ Functions Formatting ​ Working with tables ​ Workbooks ​ Printing and saving The course is delivered by experienced tutors who are industry experts in the field of buying. The following aspects are covered: The Basics - Getting started, terminology, typing in a cell, selecting an area, inserting/deleting rows and columns Creating Excel Formulas - Creating excel formulas, the basics =+-/*, drag/fill, BODMAS, the use of brackets, fixing cells Functions - Auto sum/fill, if statements, Vlookup Formatting - Bold, shading, font, borders, number formatting £, % decimal places, wrapping text, conditional formatting Working with Tables - Freeze panes, split screens, pivot tables Workbooks - Editing sheets, grouping sheets, calculations between worksheets Printing & Saving - Print area, fit per page, gridlines, headers and footers, saving Suitable for: Over 18 years of age, beginner. Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please Bring: Pen and notebook Calculator Duration 1 Day: 10.00am - 4.30pm (including lunch break) [-]

Fashion Retail Maths

Campus Full time 1 day August 2017 United Kingdom London

This 1 day workshop covers the more complex calculations commonly used within retail fashion Buying and Merchandising departments. This workshop provides delegates with a practical insight into how analysis and statistics are used by fashion Buyers and Merchandisers to maximise commercial success. [+]

This 1 day workshop covers the more complex calculations commonly used within retail fashion Buying and Merchandising departments. This workshop provides delegates with a practical insight into how analysis and statistics are used by fashion Buyers and Merchandisers to maximise commercial success. Through a combination of theory, discussion and practical examples, the workshop aims to demonstrate that business mathematics is vital to fashion retail. The course is structured around real-life business scenarios to put the theory into context. The course includes: Setting budgets Range planning Reviewing performance Trading The course is delivered by experienced tutors who are industry experts in the field of buying. The following aspects are covered: Setting budgets Range planning Reviewing performance Trading Suitable for: Over 18 years of age, beginner. Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please Bring: Pen and notebook Calculator Duration 1 Day: 10.00am - 4.30pm (including lunch break) [-]

Intermediate Buying

Campus Full time 2 days May 2017 United Kingdom London

This 2 day course provides a more in-depth study of the practical realities of buying in the fashion retail business. [+]

This 2 day course provides a more in-depth study of the practical realities of buying in the fashion retail business. The components of successful Buying functions are explored and specific areas examined. If you are looking to develop or progress your career in buying then this course is ideal for you. To undertake the course you should have successfully completed the Introduction to Buying course or have relevant experience in head office environment in an administrative role (MAA or BAA). The course will include: Customer profiling Buying opportunities Analysing trends Fashion forecasting Product selection Sourcing Omni - channel retail and the future of Buying The Intermediate Buying course provides a more in-depth study of the practical realities of buying in the fashion retail industry. This course explores the integrated nature of buying roles using interactive computer based examples throughout the course. Buying: Customer Profiling - An examination of customer profiling techniques practiced within the retail industry. Related marketing tools and theories are discussed, including market segmentation and brand constellation theory Identification of Buying Opportunities - Fashion brand collaborations, strategic alliances and new product ventures are explored as examples of how a retail business can capitalise on opportunities to increase market share, customer loyalty and competitiveness Fashion Forecasting and Trend Interpretation - An analysis of the way trends begin, including the role of trend forecasting agencies and the media. Trend sources and inspiration are examined, with a look at the life cycle of a fashion trend Product Selection & Brand Mix - An overview of key consideration involved in sourcing new brands, including; corporate strategy, sales analysis, brand positioning and creating a differential advantage. Covers market research, brand portfolio analysis and working with OTB In-Season Trading - In-season strategies to exploit selling opportunities, whilst minimising threats to the business. Includes analysis of sales reports and KPI's, resulting in discussion about strategy formation and implementation. Highlights how interlinked the role of the buyer and merchandiser is in today's retail environment Product Development - Highlights important issues in the creation, development and management of the fashion retailer own brand. Examines the key functions involved in product development and gives and overview of the buying cycle; including buying trips, budgets, range planning and sign-off meetings Sourcing - Considerations involved in sourcing decisions; includes discussion of overseas sourcing, incoterms, and foreign payment terms. Supply chain management, and the sample development process are also covered Negotiation - An opportunity to discuss and practice one of the most important skills in buying. Areas of discussion include: researching the needs of both parties, preparation, making an offer, counter and revised offers and agreeing and committing The Future of Fashion Buying - A look at the changing nature of retail, including: international expansion, e-commerce and omni-channel retailing. Highlights the importance of keeping up-to-date with current issues and how market trends impact buying decisions Suitable for: BAA level staff or those with relevant retail experience. This course is also suitable for those who have completed the Introduction to Buying Intensive course. Pre-course prep Before the course begins it is preferable to have started your research into the UK retail market, by comparing the different retail locations and shopping areas of London. Specifically examine different types of stores, customers, prices, areas and merchandise, to give you initial insight into different retail environments. Locations should include: Oxford Street W1 - Flagship stores e.g. Gap, Topshop Department stores e.g. Selfridges, House of Fraser Bond Street/ Bruton Street W1 - High end fashion stores e.g Louis Vuitton, Stella McCartney, Marc Jacobs Westfield Centre - (White City or Stratford) Please Bring: Pen and notebook Calculator USB Duration 2 Days: Buying 10.00am - 4.30pm (including lunch break) [-]

Intermediate Buying and Merchandising

Campus Full time 5 days January 2017 United Kingdom London

This 5 day course provides a more in-depth study of the practical realities of Buying and Merchandising in the fashion retail business. The components of successful Buying and Merchandising functions are explored and specific areas examined. If you are looking to develop or progress your career in buying or merchandising then this course is ideal for you. [+]

This 5 day course provides a more in-depth study of the practical realities of Buying and Merchandising in the fashion retail business. The components of successful Buying and Merchandising functions are explored and specific areas examined. If you are looking to develop or progress your career in buying or merchandising then this course is ideal for you. To undertake the course you should have successfully completed the Introduction to Buying and Merchandising course or have relevant experience in head office environment in an administrative role (MAA or BAA). Experience of working with EXCEL is essential as the course includes working with mathematical formulae and calculations. The Intermediate Buying and Merchandising course provides a more in-depth study of the practical realities of buying and merchandising in the fashion retail industry. This course explores the integrated nature of buying and merchandising roles using interactive computer based examples throughout the course. Merchandising: Sales budgeting - 'Top down' and 'bottom up' planning is explained, along with the concept of sales densities. This section examines why a sales budget is needed, who is involved, how retailers forecast and which factors must be considered Margin & Profitability - Sales and gross margin profitability theory, calculating a selling price, margin principles, mark up's, hidden costs and margin improvement Costing - The elements of product cost, the supplier's cost and cost sheets Range Planning - Key areas of range planning: strategy, analysis and implementation. Product hierarchy, store grading, option planning and forecasting are examined in detail. Receiving at a warehouse, initial allocation, reconciliation of sales, stock and space, stock and sales reporting, replenishment algorithms, markdowns and WSSI reporting Supply Chain, Calendars & The Critical Path - Supplier selection: an exploration of different types of suppliers, regional specialisms and skill sets, lead times, seasonal calendars and critical path formation OTB - The meaning of OTB is explained, along with how it is calculated. Includes an explanation of the concept of 'weeks of stock cover' WSSI - Discussion on the principles of the WSSI, what it is and who uses it. Includes a WSSI reporting exercise. Intake & Allocation - A look at how stock is received at the warehouse and how initial allocations are determined. Includes a detailed allocation matrix exercise. In-Season Trading - Stock and sales reporting is examined, along with actions taken to remedy adverse or favourable variances between planned and actual stock and sales. Markdowns - Examines planned and forced markdowns, using weighted average margin to calculate a markdown and estimating the effectiveness of a markdown. Buying: Customer Profiling - An examination of customer profiling techniques practiced within the retail industry. Related marketing tools and theories are discussed, including market segmentation and brand constellation theory Identification of Buying Opportunities - Fashion brand collaborations, strategic alliances and new product ventures are explored as examples of how a retail business can capitalise on opportunities to increase market share, customer loyalty and competitiveness Fashion Forecasting and Trend Interpretation - An analysis of the way trends begin, including the role of trend forecasting agencies and the media. Trend sources and inspiration are examined, with a look at the life cycle of a fashion trend Product Selection & Brand Mix - An overview of key consideration involved in sourcing new brands, including; corporate strategy, sales analysis, brand positioning and creating a differential advantage. Covers market research, brand portfolio analysis and working with OTB In-Season Trading - In-season strategies to exploit selling opportunities, whilst minimising threats to the business. Includes analysis of sales reports and KPI's, resulting in discussion about strategy formation and implementation. Highlights how interlinked the role of the buyer and merchandiser is in today's retail environment Product Development - Highlights important issues in the creation, development and management of the fashion retailer own brand. Examines the key functions involved in product development and gives and overview of the buying cycle; including buying trips, budgets, range planning and sign-off meetings Sourcing - Considerations involved in sourcing decisions; includes discussion of overseas sourcing, incoterms, and foreign payment terms. Supply chain management, and the sample development process are also covered Negotiation - An opportunity to discuss and practice one of the most important skills in buying. Areas of discussion include: researching the needs of both parties, preparation, making an offer, counter and revised offers and agreeing and committing The Future of Fashion Buying - A look at the changing nature of retail, including: international expansion, e-commerce and omni-channel retailing. Highlights the importance of keeping up-to-date with current issues and how market trends impact buying decisions Suitable for MAA and BAA level staff or those with relevant retail experience. This course is also suitable for those who have completed the Introduction to Buying and Merchandising Intensive course. Pre-course prep Before the course begins it is preferable to have started your research into the UK retail market, by comparing the different retail locations and shopping areas of London. Specifically examine different types of stores, customers, prices, areas and merchandise, to give you initial insight into different retail environments. Locations should include: Oxford Street W1 - Flagship stores e.g. Gap, Topshop Department stores e.g. Selfridges, House of Fraser Bond Street/ Bruton Street W1 - High end fashion stores e.g Louis Vuitton, Stella McCartney, Marc Jacobs Westfield Centre - (White City or Stratford) Please Bring: Pen and notebook Calculator USB Duration 5 Days: 10.00am - 4.30pm (including lunch break) [-]

Intermediate Merchandising

Campus Full time 3 days January 2017 United Kingdom London

This 3 day course provides a more in-depth study of the practical realities of merchandising in the fashion retail industry. [+]

This 3 day course provides a more in-depth study of the practical realities of merchandising in the fashion retail industry. To undertake this course you should have either completed the FRA Introduction to Merchandising course, or have relevant experience of working in the fashion retail industry. A good understanding of this business function and the different elements involved is required. Experience of working with Excel is also essential as study will involve the use of mathematical formulae and calculations. The principles and practises of merchandising are explored and specifically analysed in terms of how it is applied in different retail businesses, including e-retail. The course will include: Sales and forecasting WSSI The supply chain Allocation and reconciliation Practical exercises If you wish to increase your knowledge of the merchandising business function, as a way of developing a career in merchandising, or you would like to progress in the industry, then this course is for you. This course is ideal for any business wishing to develop their team by providing opportunities to fully explore this business functions. The course enables the development of new skills and explores important elements within fashion retail that will encourage team members to "think outside of the box" and develop new areas of learning. The following aspects of merchandising and buying are covered: Merchandising: Sales Budgeting - 'Top down' and 'bottom up' planning is explained, along with the concept of sales densities. This section examines why a sales budget is needed, who is involved, how retailers forecast and which factors must be considered Margin & Profitability - Sales and gross margin profitability theory, calculating a selling price, margin principles, mark up's, hidden costs and margin improvement. Costing - The elements of product cost, the supplier's cost and cost sheets Range Planning - Key areas of range planning: strategy, analysis and implementation. Product hierarchy, store grading, option planning and forecasting are examined in detail. Receiving at a warehouse, initial allocation, reconciliation of sales, stock and space, stock and sales reporting, replenishment algorithms, markdowns and WSSI reporting Supply Chain, Calendars & The Critical Path - Supplier selection: an exploration of different types of suppliers, regional specialisms and skill sets, lead times, seasonal calendars and critical path formation OTB - The meaning of OTB is explained, along with how it is calculated. Includes an explanation of the concept of 'weeks of stock cover' WSSI - Discussion on the principles of the WSSI, what it is and who uses it. Includes a WSSI reporting exercise Intake & Allocation - A look at how stock is received at the warehouse and how initial allocations are determined. Includes a detailed allocation matrix exercise In-Season Trading - Stock and sales reporting is examined, along with actions taken to remedy adverse or favourable variances between planned and actual stock and sales Markdowns - Examines planned and forced markdowns, using weighted average margin to calculate a markdown and estimating the effectiveness of a markdown Suitable for: After completion of Introduction to Buying and Merchandising course or relevant head office experience at MAA or BAA level. Over 18. Pre-course prep: Before the course begins it is preferable to have started your research into the UK retail market, by comparing the different retail locations and shopping areas of London. Specifically examine different types of stores, customers, prices, areas and merchandise, to give you initial insight into different retail environments. Duration 3 days 10.00am - 4.30pm (including lunch break) [-]

Introduction to Buying

Campus Full time 3 days August 2017 United Kingdom London

This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. [+]

This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. The programme explores what is involved in the buying function of the business and examines certain components in the range-building process. This course is suitable for students, people with shop-floor experience or those who are new to the subject. The course includes: Role of a buyer Customer profiling, understanding target markets and trends Process of the supply chain and the importance in fashion buying Creation of mood boards Range planning and retail business terminology including seasonal phasing Comparison shopping to understand pricing policies and competition on the high street Different types of retail organisations including online The following aspects of buying and range planning are covered: Customer Profiling - examination of population measurements (geographics, demographics, psycho-graphics), pen portraits, marketing theories and case studies Role of the Buyer - responsibilities and key skills required of the buyer within the retail organisation Trend Analysis - researching how buyers know what to buy, including trend forecasting packages and creation of mood boards Product Selection - key aspects of brand buying; research, buying trips, KPI's, strategy, analysis and brand mix Trading - driving sales of a range, WSSI, best-sellers, markdowns, stock management and OTB Range Planning - exploration of the creative aspects of range planning required to create a balanced and commercial range Product Development - buying cycle, buying trips, competitor analysis, critical path management, buyers packs, quality control and lead times Sourcing - examines strategic sourcing, PESTLE analysis, internal and external considerations, supply chain management, factory visits and current issues affecting sourcing Practical tasks are set to bring range planning processes to life Suitable for Over 18 years of age, beginner Pre-course prep In preparation for the course, arrange to visit and compare some of the different retail areas in London including; Bond Street, Oxford Street and Westfield (White City or Stratford). Please bring: Pen and notebook Calculator USB Duration 3 Days: 10.00am - 4.30pm (including lunch break) [-]

Introduction to Buying & Merchandising

Campus Full time 3 - 5 days February 2017 United Kingdom London

This intensive course provides an introduction to buying and merchandising operations within a fashion retail business and includes key elements from the Introduction to Buying & Range Planning and Introduction to Merchandising courses. It outlines the day to day roles of the buyer and merchandiser in different fashion retail organisations and provides an insight into how closely buying and merchandising work together to ensure business success. A Merchandising module is delivered over 3 days and buying module over 2 days. [+]

Course: Buying and Merchandising Introduction 5-Day Intensive This intensive course provides an introduction to buying and merchandising operations within a fashion retail business and includes key elements from the Introduction to Buying & Range Planning and Introduction to Merchandising courses. It outlines the day to day roles of the buyer and merchandiser in different fashion retail organisations and provides an insight into how closely buying and merchandising work together to ensure business success. A Merchandising module is delivered over 3 days and buying module over 2 days. The course will include: Customer profiling Creating range plans Mood boards Identifying trends Trend forecasting Supply chain Critical path Seasonal calendars Margin and mark-up Practical buying and merchandising exercises Career advice On successful completion of this course you can progress to the Buying and Merchandising Intermediate programme. The course will include a combination of lectures, workshops, practical activities, group and individual work and presentations. Both modules are delivered in a way so that information is integrated between the topics and reference made as to how the functions work together in the fashion industry. The course is delivered by two experienced tutors who are both industry experts in the fields of buying and merchandising. The following aspects of merchandising and buying are covered: Merchandising: Role of the Merchandiser - key responsibilities of the merchandiser and allocator within the retail organisation, key skills required, aims and objectives Sales Forecasting and Range Plans - Strategy, analysis, planning, implementation, product hierarchy, store groupings, option planning and forecasting Seasonal Calendars - Selecting the assortment for a season, constants, variable and seasonal calculations Sourcing and Costing - Supply chain management, elements of product cost, the suppliers cost and cost sheets Margin & Mark-Up - Calculating a selling price, margin principles, mark-ups, hidden costs and margin improvement In Season Allocation - Stock management, EPOS system, WSSI Promotions & Markdowns - Planning and forecasting markdowns, calculating a markdown and estimating the effectiveness of a markdown Buying: Customer Profiling - An examination of population measurements (geographics, demographics, psycho-graphics), pen portraits, marketing theories and case studies Role of the Buyer - Responsibilities of the buyer within the retail organisation and the key skills required. Day-to-day tasks are described for all levels of buying within a variety of fashion retail businesses and sectors Trend Analysis - Trend analysis is examined to establish how buyers know what to buy. Trend forecasting packages are available for students to utilise in order to complete practical tasks including trend research and mood boards Range Planning - An exploration of the creative aspects of range planning required to create a balanced and commercial range. A practical task is set to bring range planning processes to life Tools for making effective buying decisions and driving sales of a fashion range are also discussed Product Development - Includes discussion of the buying cycles, buying trips, competitor analysis, critical path management, buyers packs, quality control and lead times Sourcing - Examines strategic sourcing, PESTLE analysis, internal and external consideration, supply chain management, factory visits and current issues affecting sourcing Suitable for: Over 18 years of age, beginner Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please bring with you: Pen and notebook USB stick Duration Day 1-3: Merchandising 10.00am - 4.30pm (including lunch break) Day 4-5: Buying 10.00am-4.30pm (including lunch break) [-]

Introduction to Merchandising

Campus Full time 3 days August 2017 United Kingdom London

This course explores the role of a Fashion Merchandiser within a central buying office, working for a multiple retailer, department store or e-commerce business. [+]

This course explores the role of a Fashion Merchandiser within a central buying office, working for a multiple retailer, department store or e-commerce business. The different components involved in successful merchandising are explained and practical merchandising exercises used to develop basic skills. The programme is suitable for people with shop floor experience and those new to the subject of merchandising. The course will include: Sales forecasting Range planning Seasonal calendars Margin and mark-up Promotions and markdowns Job roles and responsibilities On successful completion of this course you can progress to the Intermediate Merchandising 3 day course. This course provides an introduction to the role of a Fashion Merchandiser within a central buying office, working for a multiple retailer, department store or E-commerce business. Course Content: The course is delivered by experienced tutors who are industry experts in the field of merchandising. It is designed for people who would like a taster before attending a full-time course or for people working in the retail industry who would like to find out more about another area in fashion retail or as a way of enhancing current skills. The following aspects of merchandising are covered: Role of the Merchandiser - Key responsibilities of the Merchandiser and Allocator within the retail organisation, key skills required, aims and objectives Sales Forecasting and Range Plans - Strategy, analysis, planning, implementation, product hierarchy, store groupings, option planning and forecasting Seasonal Calendars - Selecting the assortment for a season, constants and variables and seasonal calculations Sourcing and Costing - Supply chain management, elements of product cost, the suppliers costs and cost sheets Margin and Mark-Up - Calculating a selling price, margin principles, mark-ups, hidden costs and margin improvement In Season Allocation - Stock management, EPOS system, reporting and the WSSI Promotion and Markdowns - Planning and forecasting markdowns, calculating a markdown and estimating the effectiveness of a markdown Suitable for: Over 18 years of age, beginner Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please bring with you: Pen and notebook USB stick Duration 3 Days: 10.00am - 4.30pm (including lunch break) [-]

Introduction to Personal Styling

Campus Full time 3 days August 2017 United Kingdom London

This 3 day course provides an introduction to the world of fashion and styling including the areas of personal shopping, celebrity styling and how styling is used successfully in retail [+]

This 3 day course provides an introduction to the world of fashion and styling including the areas of personal shopping, celebrity styling and how styling is used successfully in retail. This is a practical and contemporary course delivered in a series of lectures, workshops and practical sessions. Tutors are experienced stylists as well as lecturers who are working in the industry and are able to share the ‘tricks of the trade!' The course will include: Theories of body shapes and proportions Colour and how to use it to your advantage Building an effective wardrobe How styling is used in retail Styling on fashion shoots and fashion shows Practical exercises Completion of research tasks and independent research are required during the course The course is delivered by experienced tutors who are industry experts in the field of buying. The following aspects of personal styling are covered: Styling - The role of a stylist, look books, personal shoppers, visual merchandising, E-Commerce, in-store promotions, revenue and ROI. Styling on fashion shoots and fashion shows Colour & How to Use it - How to use colours, physical appearance, colour strategies and the psychology of colour and it's use Theory - Body shapes and proportions, female and male body shapes Suitable for: Beginners, 18+ Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please Bring: Pen and notebook Calculator Duration 1 Day: 10.00am - 4.30pm (including lunch break) [-]

Introduction to PR and Marketing

Campus Full time 3 days August 2017 United Kingdom London

This course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. Twitter, Facebook, Instagram and the multitude of fashion blogs will be explored as part of today's digital fashion marketing strategies. [+]

This course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. Twitter, Facebook, Instagram and the multitude of fashion blogs will be explored as part of today's digital fashion marketing strategies. The course will include: Development of the marketing mix to achieve success Creatively generating editorial stories Target audience and the fashion media How to write efficient press release copy for publication and blogs Social media and building your fashion business This short course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. From Twitter, Facebook and Instagram to the multitude of fashion blogs, social media is an integral part of today's digital fashion marketing strategies that will also be explored. The course will incorporate a combination of theory, discussion and practical workshops to help you understand and practice course content. This course is suitable for anyone who is becoming involved with PR and marketing for the first time or for those who wish to refresh their skills and knowledge. The course will include the following: Understanding how the development of the marketing mix achieves success Understanding how to creatively generate editorial storiesTarget audience and the fashion media How to write efficient press release copy for publication and blogs An introduction to social media and how it can be used to build your fashion business This course will show you exactly what social media is and how to effectively use it in your marketing efforts Suitable for: Over 18 years of age, beginner. Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please Bring: Pen and notebook Calculator USB Duration 1 Day: 10.00am - 4.30pm (including lunch break) [-]

Introduction to Visual Merchandising

Campus Full time 3 days August 2017 United Kingdom London

This course is designed as an introduction to the topic of Visual Merchandising providing practical information about how effective Visual Merchandising will increase sales and improve the overall image of a store. [+]

This course is designed as an introduction to the topic of Visual Merchandising providing practical information about how effective Visual Merchandising will increase sales and improve the overall image of a store. The course includes: Role of a Visual Merchandiser Understanding the importance of brand identity and the theory of Interior Visual Merchandising Dressing, understanding and styling for mannequins Up selling via window display Creating and installing small window schemes Practical workshop to design and create own window The following aspects of Visual Merchandising are covered: In-store Visual Merchandising - examines the different components that contribute to creating high quality window displays and the factors to be considered when creating a professional window Role of the Visual Merchandiser - responsibilities of the Visual Merchandiser within the retail organisation, key skills required, a day in the life of a VM and department hierarchy Technical terminology and the mock shop - symmetrical and asymmetrical accessories display in the mock shop; assessment and evaluation of mock shop relating to window size, merchandise, lighting, scheme, mannequin grouping, colour, focal points, styles and sight lines Mannequins in Visual Merchandising - different styles of mannequins, ways of dressing, securing and mannequin grouping Planning and designing a window - effective planning of windows including different styling techniques, themes, colour, budgets, equipment, materials, production of a window plan and installing a window display Preparation and practical installation of planned window - selecting coverings, props and merchandise, dressing mannequins and final evaluation. Suitable for: Over 18 years of age, beginner. Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please Bring: Pen and notebook Calculator Duration 3 Days: 10.00am - 4.30pm (including lunch break) [-]

Postgraduate Fashion Retail Programme: Buying, Merchandising & Management

Campus Full time 6 weeks August 2017 United Kingdom London

This 6-week course provides a unique and in-depth insight into the retail business covering subjects such as: [+]

Postgraduate Fashion Retail Programme: Buying, Merchandising & Management This 6-week course provides a unique and in-depth insight into the retail business covering subjects such as: Analysis of retail organisations and business models Brands and image Retail roles and responsibilities - buyer, merchandiser, manager Buying and range-planning Merchandising Consumer behaviour Management and professional skills Technology and the future of retail Core skills: interview, negotiation, presentation, team building, and networking Targeted CV preparation and career planning Retail store, head office visits Opportunities are provided for networking and career planning, culminating in practise interviews conducted by HR specialists working in the industry. The course is popular with both UK and international students and has become recognised within the retail industry as offering a gold standard of retail training. The course will provide you with an understanding of how the fashion retail business operates including analysis of different business functions and will provide opportunities for you to complete research into key fashion retail organisations. Analysis of the different roles and responsibilities within retail, including Buyers/Merchandisers and Managers will enable you to consider different career paths, so that you can develop an individual and informed career plan. Merchandising – forecasting and range plans, seasonal calendars, sourcing and costing, margin and mark-up, in-season allocation, promotions and markdowns, integration with buying Buying – customer profiling trend analysis, luxury sector and high street, range planning, product development, critical path, integration with merchandising Professional and Management Skills – targeted CV development, interview, presentation and negotiation skills, personal development plans, communication in retail The course will include industry visits and presentations to enable closer examination of retail organisations. Opportunities to develop your individual skills set will be given, including developing skills in presentation, interview technique, negotiation, working as a team, organisational and networking abilities and targeted CVs. Tutorial support and coaching will assist in the development of the portfolio/reference file and preparation for interviews. The course will culminate in you taking part in a practise industry interview and assessment centre with one of the Academy fashion retail contacts. Teaching and Learning All tutors at the FRA have experience in the retail industry and will deliver lectures and seminars on key subjects using the different interactive learning facilities and formats available at the FRA. Learning will be based around individual and group work and several research projects. Lectures will also be given by visiting lecturers from industry and master classes delivered by key industry figures. Periods of individual study time will be included. Assessment will be on-going focusing on the production of a personal retail reference file. This will include information collated during the course, individual business research, and analysis of job roles, personal career path projections, and a targeted CV. Feedback from the practise interview/presentation will also contribute to the overall assessment. Suitable for: UK and international graduates, those with retail experience Pre-course prep Please bring with you: Pen and notebook USB stick A copy of your CV (paper and electronic version) Duration Students are scheduled to attend 5 days a week, Monday - Friday 10am - 4.30pm for 6 weeks. On occasion the timing may be adjusted to facilitate a particular visit, presentation or self-directed study time. [-]

Retail Management

Campus Full time 2 days August 2017 United Kingdom London

This 2 day store management workshop explores how you can positively influence the performance of a retail store and how to directly increase profitability. In an easy to understand approach, sessions will help you to develop you financial acumen, whilst de-mystifying the numbers side of retail. [+]

This 2 day store management workshop explores how you can positively influence the performance of a retail store and how to directly increase profitability. In an easy to understand approach, sessions will help you to develop you financial acumen, whilst de-mystifying the numbers side of retail. The 2 days will include a variety of lectures, exercises and group work, encompassing both quantitative and qualitative discussion. Perfect for Retail Supervisors or Junior Managers preparing to take the next step up to Manager level, or Managers wanting to improve or refresh their financial acumen. An ideal programme for any retail business considering commercial learning and development for their retail teams. The course will include the following: Roles and responsibilities of the Retail Manager What store success looks like KPI's Sales, margins and markdowns Selling skills Staff resource planning Effective action planning Density per Sqm Customer Service Stock Management Management information and budgets Best practice Completion of research tasks and independent research are required during the course. The course will be delivered by experienced tutors who are also experts in their industry fields. Suitable for: Businesses who wish to develop the skills of their Retail Managers, or retail supervisors and junior managers looking to take on the next step to manager level. Pre-course prep Please bring with you: Pen and notebook USB stick Duration 2 Days: 10.00am - 4.30pm (including lunch) [-]

Start Up & Run Your Own Fashion Business

Campus Full time 5 days August 2017 United Kingdom London

This intensive 5 day course will provide you with all the tools necessary to start to plan your own fashion retail business. The course includes the study of the elements involved in the start up process including; brand positioning, shop and stock selection, finance and forecasting, market research, and display and customer service. The course will provide a clear insight into all aspects of running a bricks and mortar or online retail business and a step by step guide from initial business concept to business success. [+]

Course: Start Up and Run Your Own Fashion Business This intensive 5 day course will provide you with all the tools necessary to start to plan your own fashion retail business. The course includes the study of the elements involved in the start up process including; brand positioning, shop and stock selection, finance and forecasting, market research, and display and customer service. The course will provide a clear insight into all aspects of running a bricks and mortar or online retail business and a step by step guide from initial business concept to business success. The course is delivered by experienced tutors who are industry experts in the field of buying. The following aspects are covered: Turning Your Fashion Retail Business Idea into Reality - How to research potential markets to ensure you have a business opportunity with potential, customer profiling and market positioning, how to give your brand a name, how to write a basic business plan and raise funding for a business. Finance of fashion - paying the bills, legal eagles - legislation you need to know, engagement - professional practitioners you need to assist you, fashion markets and channels to find the perfect platform for your business position, where to locate your fashion business, online or bricks and mortar Stocking Up, Buying and Merchandising - Researching trends and range planning, sourcing and managing supplier relationships, buying a balanced range; retail maths, managing OTB and interpreting sales data, seasonal buying activity and link sales buys Setting Up Shop, Creating Your Fashion Retail Environment - Launching a transactional website from design to customer service, the changing business of fashion, how online retailing is changing our shopping habits, capturing the online market, SEO and analytics, choosing a retail location and designing a retail space The Big Sell, Marketing Your Business - How to use appropriate marketing media for your business, how PR can help your business - writing targeted press releases, social media - how to spread the word, Facebook, Twitter, Instagram etc, marketing - raise the profile of your business through selective marketing activity Sitting Pretty, Visual Merchandising & Display - Creating effective window and in store displays using props and graphics, analysing different VM techniques for optimum results, store layouts to maximise sales and encourage add on sales, finding display solutions for accessories and pick up items. Suitable for: 18+ and those with a fashion business idea. Pre-course prep Before the course starts an examination of different retail locations and different brands in the UK retail market would be useful. Compare different retail locations and shopping areas of London, specifically analysing the different areas, types of stores, environments, customers, prices and merchandise. Locations should include: Oxford Street W1 - Flagship stores e.g. Gap, Topshop Department stores e.g. Selfridges, House of Fraser Bond Street/Bruton Street W1 - High end fashion stores e.g. Louis Vuitton, Stella McCartney, Marc Jacobs Westfield Centre - (White City or Stratford) Duration 5 Days: 10.00am - 4.30pm (including lunch break) On occasion the timing may be adjusted to facilitate a particular visit, presentation or self-directed study time. [-]

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Fashion Retail Academy -- Welcome to the FRA

Contact

Fashion Retail Academy

Address Gresse St 15
W1T 1QL London, United Kingdom
Website http://www.fashionretailacademy.ac.uk/
Phone +44 20 7307 2345