Cox School of Business, Southern Methodist University

Introduction

Founded in 1920, the SMU Cox School of Business equips students with the skills, knowledge, and experiences they need to succeed in business. Major publications, including BusinessWeek, The Economist, Financial Times, Forbes, U.S. News & World Report and The Wall Street Journal rank SMU Cox among the top business schools in the nation and around the world.

The Cox School offers a full range of undergraduate and graduate degree programs, as well as innovative executive education programs encompassing all aspects of business leadership and management. The school is led by Dean Albert W. Niemi, Jr., an active teacher, scholar, and author.

There are dozens of reasons to choose the Cox School for your business education—but four key advantages set the Cox experience apart:

  • Strategic location. SMU Cox is located in the heart of Dallas, a world center for commerce and culture. You'll have the opportunity to interact regularly with business leaders and practitioners through speaker series, internships, and mentoring programs.
  • Small private-school environment. Our size and culture encourage interaction and collaboration. You'll develop close relationships with professors and fellow students—inside and outside the classroom.
  • Strong professional network. The Economist ranks the Cox School #1 in the United States and #7 in the world for "Potential to Network." You'll have unmatched access to professional advice, career networking opportunities, and social connections around the world.
  • Innovative programs. The Cox School has a strong history of developing innovative programs and resources that give students a leg up on their peers. In 1970, we introduced the Caruth Institute for Entrepreneurship, one of the first such centers of its kind. We pioneered executive mentoring programs and leadership development centers for undergraduate and graduate business students. Our American Airlines Global Leadership Program launched in 2000, and BBA Business Scholars Program started in 2001, have been emulated but not matched by a number of other schools. These and other resources, including more than a dozen specialized centers and institutes, make the Cox educational experience truly unique.

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Programs

This school also offers:

Courses

Competing Through People: Leading for Enhanced Performance

Campus Part time 9 weeks March 2018 USA Dallas

The program provides concepts and tools to master the people side of management. It is ideal for new managers and supervisors as well as those making the move into management - providing a solid base in management techniques. [+]

Competing Through People: Leading for Enhanced Performance, formerly known as The SMU First-Line Management Program, is a 9-week certificate program that provides concepts and tools to master the people side of management. It is ideal for new managers and supervisors as well as those making the move into management - providing a solid base in management techniques. The program is also excellent for more experienced managers who may not have received formal training or education in managing others. This course focuses on knowing your own management style, managing your subordinates, and managing your peer and boss relationships. Scope and PurposeMost people enter management with a wealth of training and experience in specific technical areas, but with little or no skills in managing people. This program, Competing Through People: Leading for Enhanced Performance, is a ten-session series, held over nine weeks. It provides managers with a solid foundation in essential management competencies. Using small group activities, assessment tools, and skill building exercises, you'll actively convert concepts into people skills.Who Should AttendTechnical managers, entrepreneurs, and experienced managers who have taken on additional people responsibilities or have not had formal training in people management.Program Time and PlaceThe program begins with a comprehensive, mandatory full-day session. Thereafter, the Dallas session meets on Wednesday evenings from 6-9pm at the Cox School of Business on the SMU campus. The Plano session meets on Tuesday evenings from 6-9pm at SMU-in-Legacy. SMU CertificateCertificates of Completion are awarded to participants who complete an individual project and attend the introductory... [-]


Course in Dynamic New Role of the Sales Manager

Campus Part time 2 days September 2018 USA Dallas

In this seminar, you will learn how to effectively prioritize, maximize both customer and salesperson loyalty, and generate desired sales results from each member of your sales team. [+]

Sales managers are increasingly assuming roles that are different from any they have ever experienced. They face new pressures from the market, their salespeople, and upper management. This two-day seminar helps sales managers to focus on those demands and to develop solutions that will make their sales teams more effective. In this seminar, you will learn how to effectively prioritize, maximize both customer and salesperson loyalty, and generate desired sales results from each member of your sales team.Who Should AttendAny person with responsibility for maximizing profits through effective sales management efforts will benefit from this seminar. The program is intended for those with at least six months of sales management responsibility or those who are preparing to make the transition from sales to sales management, including:Sales Managers Sales Directors Sales Vice Presidents Company Owners Key Benefits- Gain a thorough understanding of the entire sales management process - Understand the forces changing the marketplace and your sales team - Learn effective interviewing, recruiting, and hiring techniques - Learn how to exceed your objectives through intelligent territory planning and management - Learn how to effectively manage employee performance through setting standards, tactical and strategic coaching, compensation, and measuring performance gaps - Learn how to creatively handle poor performers and when is the right time to terminate a sales personDates: March 22-23, 2006... [-]


Course in Marketing for Marketing Professionals

Campus Part time 2 days September 2018 USA Dallas

You will discuss ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value. [+]

Developing and Implementing Marketing Plans and StrategiesThis is a two-day seminar in which you will examine and analyze successful strategies used by large and small organizations. You will discuss ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value. Creating the Market-Driven Organization Improve your marketing skills by focusing on the development of proven plans and strategies that lead to more successful marketing programs. In this powerful two-day seminar you'll examine and analyze successful strategies used by large and small organizations, consumer and industrial companies, profit and non-profit groups, and product and service organizations. The seminar discusses ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value. An in-depth discussion of the marketing planning process is also provided. In addition, you will explore future marketing challenges.Who Should Attend- Marketing Coordinators, Managers, Directors, and Vice Presidents- Marketing Research Managers, Analysts, and Specialists- Project Managers and Product Development Managers- Sales Representatives, Managers, Directors, and Vice Presidents- Business Development Managers and Directors- Business Owners- Senior-level Executives- Anyone seeking to improve or refresh their marketing skills Key Topics* The Role of Marketing in the Organization- Understanding the influence and power of marketing at the corporate, strategic business unit, and operational level - Redefining the marketing function to fit in today's business world - Differentiating between selling and marketing - Developing a market-driven organization * Competitive Analysis and Strategy- Analyzing the competitive forces... [-]


Course in The Essentials of Finance and Accounting for Non-Financial Managers

Campus Part time 3 days November 2018 USA Dallas

This three-day program will provide you with a better understanding of the numbers side of your business. [+]

Understanding the NumbersThis three-day program will provide you with a better understanding of the numbers side of your business. The first day of the program begins at the most fundamental level and introduces basic accounting terminology and concepts. The three primary financial statements - the Balance Sheet, Income Statement, and Statement of Cash Flows - are described in detail. Differences between cash and accrual-based accounting are highlighted. Then, participants together construct and interpret a set of financial statements.Day two of the course builds on these fundamental principles, demonstrating how to use financial statement data to evaluate financial performance and how to forecast future resource needs. The day ends with an introduction to capital budgeting and project decision-making techniques.The final day moves into the realm of Managerial Accounting. Here, the focus will be on using relevant cost and financial data to make better business decisions. The course concludes with a discussion of performance metrics and management control systems.Who Should Attend- Managers at all levels who work in non-financial areas - Technical managers with profit-loss and/or budget responsibilities - Individuals targeted for promotion - Anyone needing an introductory look at financial basics and financial statements Key Topics* Fundamental Accounting and Finance Concepts - Learning the basic terms and concepts necessary to grasp the numbers side of your business - Understanding the accounting process, its role in the organization and its role in the overall economy - How accounting and finance procedures impact business decisions * An Introduction to Financial Statements - The... [-]


Developing Professional and Personal Effectiveness

Campus Part time 1 day September 2018 USA Dallas

Developing Professional and Personal Effectiveness is designed to help busy managers improve both professional and personal effectiveness in order to lead with greater vision and skills. [+]

How can you manage yourself and your team in this dislocated environment to achieve and sustain a high performance culture? How can you stay motivated and motivating under increasing amounts of pressure and change? This program has been developed specifically to meet these demands. Courses such as Accelerated Learning and Risk Taking, Creative Thinking, Crisis Communication/Media PR, Effective Business Writing: From Email to Proposals, Confronting Conflict, and more can be taken as half day classes or combined in five class segments to fulfill a Certificate in Professional and Personal Effectiveness.Increase your professional and personal value through flexible one–half day classes that strengthen your leadership skills. Combine bundles of classes to earn bronze, silver, gold, and platinum certificates.OverviewDeveloping Professional and Personal Effectiveness is designed to help busy managers improve both professional and personal effectiveness in order to lead with greater vision and skills. Half-day classes are focused on practical tools and are designed to result in prompt and meaningful outcomes and are the same as those offered to SMU Cox MBA students through the Cox Business Leadership Center. Earn a bronze, silver, gold or platinum certificate from the only nationally-ranked business school in the metroplex and learn how to better manage yourself, your team and your projects.Who should attend?- Mid-level to senior-level who want to become more effective by strengthening their professional and personal skills - Entrepreneurs - Anyone working to fulfill a personal development planDates: Starts May, 2006 - check back for specific program dates... [-]


Selling on Value (and Not on Price)

Campus Part time September 2018 USA Dallas

This seminar presents an alternative to competing on price - it will help you create a framework that focuses on identifying and selling value during the sales process. [+]

Selling on Value (and Not on Price) - Achieving and Sustaining High-Performance SalesThis seminar presents an alternative to competing on price - it will help you create a framework that focuses on identifying and selling value during the sales process. Identify and Sell Value During the Sales ProcessIn a highly competitive sales environment, the tendency to compete on price puts increased pressure on margins and profitability. Too often, salespeople find it difficult to differentiate their companies from competitors in any way but price - but price-cutting is a losing proposition. This dilemma is faced by all business types – whether selling sophisticated high-tech products, intangible services, or individual/commodity products. This seminar presents an alternative to competing on price. It offers instead, a framework to identify and sell value during the sales process. Understanding this will help you broaden your sales portfolio, create a greater degree of loyalty from existing customers, and establish techniques that eliminate the need to cut prices. Who Should AttendThis program is intended for sales people with two or more years of sales experience and would particularly benefit those in the following functions:- Sales Professionals - Sales Representatives - Account Executives - Sales ManagersKey Benefits- Develop a thorough understanding of how to create value in the sales process - Develop unique customer value propositions - Become a sales professional who financially proves value - Explore how to build or improve customer loyalty - Learn to negotiate using value versus price ... [-]


Strategic Financial Skills for the Energy Industry

Campus Part time 1 week September 2018 USA Dallas

The program is a concentrated, week-long course of study that begins late afternoon on Sunday and concludes at mid-afternoon on the following Friday. Most days consist of three class sessions and three small group discussions. [+]

A one-week seminar delivering a hands-on approach to mastering the essentials of the financial side of today's energy industry.The seminar draws middle- to senior-level attendees from many segments of the oil and gas industry and from a variety of functional areas within energy companies. You will meet and share ideas with executives from around the world. Much of your time during the program will be spent discussing industry issues with other program participants – in small discussion groups, in lively classroom sessions, over lunch, and in informal sessions back at the hotel.The program is a concentrated, week-long course of study that begins late afternoon on Sunday and concludes at mid-afternoon on the following Friday. Most days consist of three class sessions and three small group discussions. A typical workday starts with group discussions and ends with individual preparation late in the evening. It is important to note that this is an in-residence program. Past experience has shown that participants benefit greatly from the group interaction and concentrated experience that the in-residence format allows.Who Should Attend - Non-financial managers who want to achieve some degree of financial literacy in an energy industry setting - Financial managers who wish to sharpen their skills, broaden their base of knowledge, and relate their functional skills to a broader, general management context - The typical participant has more than five years of management experience - The age of attendees has generally ranged from the early 30s to the early 50s - Participants will be from... [-]


Graduate Certificate

Graduate Business Intelligence Certificate Program

Campus Full time September 2018 USA Dallas

The program empowers business managers and business analysts with an understanding of powerful analytical tools that are commonly available, so that they can leverage their information resources to make better decisions. [+]

The competitive environment faced by most businesses today is characterized by enormous risks, rapid and unpredictable change, and yet unprecedented opportunities. Compounding these complexities is a virtual flood of data that must be managed and utilized on a daily basis. In order to cope in this environment and even thrive in it, organizations of all types need to develop superior intelligence capabilities. “Business intelligence” must be generated and exploited at all levels, from the operational frontline to the boardroom. The Business Intelligence Graduate Certificate Program at the Cox School of Business can help DFW Metroplex companies and organizations achieve superior business intelligence resources. The program empowers business managers and business analysts with an understanding of powerful analytical tools that are commonly available, so that they can leverage their information resources to make better decisions. The program is comprehensive and thorough. The three modules making up the program address three key areas of interest: traditional analytical models for decision support, implemented on widely available spreadsheet platforms; tools to leverage databases and large datasets for business intelligence; and organizational resources and initiatives that can facilitate and enhance business intelligence. Who Should AttendThis program is intended for any manager, market researcher or business analyst who needs to analyze business data using such analytical decision tools as statistics, discrete optimization, simulation, database manipulation, data mining and knowledge management. Program HighlightsCovers contemporary modeling methods that leverage the large databases and datasets available to organizations today.Combines understanding of modeling methods and concepts with hands-on use of... [-]


Graduate Finance Certificate Program

Campus Part time 6 months October 2018 USA Dallas

The program is designed for corporate professionals with demanding schedules who wish to learn about topics such as financial markets, financial statement analysis, international corporate finance, insurance and risk management, investment anomalies, and funding company growth. [+]

This noncredit certificate program is designed for corporate professionals with demanding schedules who wish to learn about topics such as financial markets, financial statement analysis, international corporate finance, insurance and risk management, investment anomalies, and funding company growth. The Philosophy of the ProgramWe are here to help you learn. We welcome questions in class discussions and want you to feel free to talk with professors after class. We will make every effort to help you obtain the information and develop the skills that you need. Supplementary readings for all class lectures are provided to allow you to explore your topics of interest in greater depth.There are a variety of perspectives on finance, and many financial issues can be approached in different ways. Therefore, we expose you to a variety of professors and guest lecturers, each with their own viewpoint.We care about your experience and want you to gain from our expertise. We ask you to evaluate each session and professor. We welcome questions and comments about each class. GFCP - How You Will BenefitThe goal of this program is to help you sharpen your financial competency and skills. During the course of this uniquely designed program, you will:- Be updated on the latest trends and techniques in the area of financial management. - Gain a working knowledge of relevant financial concepts and methodologies that can be applied to your current business situations. - Enhance your career growth opportunities. - Participate in stimulating classroom discussions with a diverse group of expert... [-]


Graduate Marketing Certificate

Campus Part time 21 weeks September 2018 USA Dallas

The program is differentiated by its integration of academic and hands-on learning. Classes are taught through a combination of methods, including the use of an MBA-level marketing textbook, case studies, team projects, and classroom discussions. [+]

In its 17th year, the Graduate Marketing Certificate Program (GMCP) at SMU Cox offers participants a unique opportunity for personal and professional development. The GMCP, designed for people who want to increase their marketing skills and gain exposure to the latest marketing advances and trends, provides professionals with the tools to remain marketable in an ever-changing business world. Classes for the the upcoming program start on Monday, September 11, 2006.Program OverviewThe SMU Cox Graduate Marketing Certificate Program is unlike anything offered in executive education in theDallas/Fort Worth area. The program is differentiated by its integration of academic and hands-on learning. Classes are taught through a combination of methods, including the use of an MBA-level marketing textbook, case studies, team projects, and classroom discussions. We draw from the best of the Cox faculty and community business leaders to instruct GMCP courses. All participants have access to instructors and the program director to answer questions and provide insights. Many companies enroll their emerging leaders annually in the GMCP for continual development. The Cox GMCP has bolstered the skills, savvy, and confidence of many professionals inside and outside the field of marketing; see how we can make a difference for you.Each trimester consists of seven sessions, which meet on Monday evenings from 6:30–9:20 p.m. The course may be taken for a letter grade, or you may select the pass/fail option.How You Will BenefitThe goal of the Graduate Marketing Certificate Program (GMCP) is to help you expand your marketing experience, increase your marketing skills,... [-]