Johan Cruyff Institute

Introduction

The Johan Cruyff Institute educates athletes, sport and business professionals to become Leaders in Sport Management.

The Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.

According to Johan Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”. At the Johan Cruyff Institute we know that a passion for sport also drives education and development. Our students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.

The way we bring this vision into action is based on common sense, pragmatism, intuition and optimism. We believe challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.

More than 6.000 students all over the world have experienced our online, onsite and on campus learning programs in Sport Management, Sport Marketing, Sponsorship, Coaching and Football Business. They are the next generation of leaders ready to manage sport organizations all over the globe.

This school offers programs in:
  • English
  • Spanish

View Certificates »

Programs

This school also offers:

Certificate

Course in Sport Event Management Online

Campus or Online Part time 9 weeks April 2017 Spain Barcelona

The main objective of the Course in Sports Event Management is to educate you in the application of operational management tools you will need in your responsibility as a sport event manager. [+]

Around 150,000 sporting events are celebrated annually around the world. In each country, city or municipality other sporting events, professional or semi professional, can be added. The organization of these events lies in the hands of professionals whose challenge is to optimize the management of resources through rigorous planning, and have the necessary time and flexibility to respond to unforeseen circumstances. This specialized 9-week course will introduce you to the field of sport event management as a future organizer / professional. OBJECTIVES The main objective of the Course in Sports Event Management is to educate you in the application of operational management tools you will need in your responsibility as a sport event manager. LEARNING OUTCOMES To know and apply the organizational principles of a sport event. To understand and put aspects of the financial management of a sport event into practice. To know how to select and manage professional collaborators and/or volunteers. To obtain and align available resources for a sport event. To apply methods of assessing a sport event and identify aspects that can be further improved. ACADEMIC ITINERARY You have the option of studying this course and other specialized courses, earning credits until obtaining the Postgraduate Diploma in Sport Marketing (27 ECTS), or even until obtaining the Master in Sport Management (60 ECTS) or the Master in Sport Marketing & Sponsorship (60 ECTS). AIMED AT The program is aimed at those who wish to complete their education with a specialized course in sport event management. It is especially suitable for you, if: You’re an (ex-) athlete who wants specialized education in sport event management. You’re working in a business and/or sports environment, and want to acquire a better understanding of sport event management. ADMISSION REQUIREMENTS To do this course, it is recommended that you have professional experience in a sports organization or in any business management environment and/or have developed a career as a professional athlete. PROGRAM The course has 7 credits, distributed over 10 weeks. The course is composed of various teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases. [-]

Course in Sport Facilities Management Online

Campus or Online Part time 10 weeks February 2017 Netherlands Amsterdam Spain Barcelona + 2 more

The main objective of the Course in Sport Facilities Management is to educate you in the implementation of operational management tools you will use in your responsibility as a manager of a sport facility. [+]

To optimally manage sports infrastructures, whether they’re sports complexes, public and private sports clubs, fitness centers and stadiums that require both a strategic and operational vision of the sports organization. This specialized course offers an introduction to the field of sport facility management, and you’ll learn how to apply your management skills. OBJECTIVES The main objective of the Course in Sport Facility Management is to educate you in the implementation of operational management tools you will use in your responsibility as a manager of a sport facility. LEARNING OUTCOMES To understand and apply the principles of a tender process To understand and implement aspects of financial management to a sport facility To know how to optimize the internal processes of a sport facility To align resources, capabilities and skills of people who collaborate with the facility To apply quality control methods to the sport facility’s service ACADEMIC ITINERARY You have the option of studying this course and other specialized courses, earning credits until obtaining the Postgraduate Diploma in Sport Marketing (27 ECTS), or even until obtaining the Master in Sport Management (60 ECTS) or the Master in Sport Marketing and Sponsorhip (60 ECTS). AIMED AT The program is aimed at those who wish to complete their education with a specialized course in sport facility management. It is especially suitable for you, if: 
You’re an (ex-) athlete who wants specialized education in sport facility management. You’re working in a business and/or sports environment, and want to acquire a better understanding of sport facility management. ADMISSION REQUIREMENTS To do this course it is recommended that you have professional experience in a sports organization or in any field of business management, or have developed a career as a professional athlete. PROGRAM The program has 7 credits (ECTS), distributed over 10 weeks. The course is composed of various teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases. [-]

Course in Sport Marketing Online

Campus or Online Part time 10 weeks February 2017 Spain Barcelona Netherlands Amsterdam + 2 more

The main objective of the Course in Sport Marketing is to understand the marketing concepts and apply them to sport management. After the course you’ll know how to use operational marketing tools that will improve your results as a sport marketing professional. [+]

In today’s world, marketing and communications have great relevance. Every day, thousands of unique and specialized apps appear which have a high differential value. This same specialization and rigor is being applied to educating sport marketing professionals. This innovative 10-week course will provide a first mover advantage to all those marketing professionals the sports industry includes. OBJECTIVES The main objective of the Course in Sport Marketing is to understand the marketing concepts and apply them to sport management. After the course you’ll know how to use operational marketing tools that will improve your results as a sport marketing professional. LEARNING OUTCOMES To know analysis and diagnostic tools for market research. To know, analyze and assess strategies for the development, launching and positioning of new products. To analyze and assess marketing strategies for the internationalization of sports activity. To have a good command of technological tools for the exploitation of business resources through marketing. To know, analyze and assess the role of digital communities and social media in sports business. To know basic digital marketing tools. ACADEMIC ITINERARY You have the option of studying this course and other specialized courses, earning credits until obtaining the Postgraduate Diploma in Sport Management (32 ECTS) or the Postgraduate Diploma in Sport Marketing (27 ECTS), or even until obtaining the Master in Sport Management (60 ECTS) or the Master in Sport Marketing & Sponsorship (60 ECTS). AIMED AT The program is aimed at those who wish to complete their education with a specialized course in sport marketing. It is especially suitable for you, if: 
 You’re an (ex-) athlete who wants specialized education in sport marketing. You’re working in a business and/or sports environment, and want to acquire a better understanding of sport marketing. ADMISSION REQUIREMENTS To do this course, it is recommended that you have professional experience in a sports organization or in any business management environment, or have developed a career as a professional athlete. PROGRAM The program has 8 credits (ECTS), spread over 10 weeks. The course is composed of various teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases. [-]

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Johan Cruyff Institute

Johan Cruyff Institute (en español)

Contact

Johan Cruyff Institute

Address Carrer de Pomaret 8
08017 Barcelona, Spain
Website http://www.cruyffinstitute.org/
Phone +34 934 18 78 68

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