Recognised as one of the world's top business schools, IE Business School has an urban campus in Madrid and a 400-strong faculty and a student body from over 65 countries on its master, doctorate and executive education programmes. IE Business School students use innovative online and presential learning methods and enjoy the benefits of the IE Business School communities network, comprised of 35,000 alumni who hold management positions in 85 countries.

IE's unique approach to business education, powered by its focus on the entrepreneurial spirit, and coupled with its dedication to the business world at large have turned IE into an international centre of education.

Mission

IE Business School trains leaders that promote innovation and change in business organisations, entrepreneurial styles of management that generate employment, collective wealth and social well-being.

Recognition

IE Business School is recognised by international press and institutions who consider IE a leading international business school.

Programs taught in:
  • English

This school also offers:

Courses

Instituto de Empresa, IE Business School - Executive Education

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to ma ... [+]

Content

In today's competitive and demanding business-to-business markets, executives responsible for marketing their company's industrial goods and services must successfully anticipate potential competitive responses to their actions while defining a marketing strategy that attracts and maintains their most profitable clientele. In a globalizing business-to-business marketplace, this is the challenging but crucial task at hand.

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to manage their product and service offerings in the non-consumer marketplace. The programme focuses on the global business-to-business market, meeting the challenges presented to contemporary marketers across a broad spectrum of industries. By encouraging its participants to anticipate potential competitive responses to their actions, this programme will help them develop effective marketing strategies for the long term and think about their company’s marketing tactics on four levels: markets, customers, segments, and technology.... [-]

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Part-time
3 days
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