Barcelona School of Creativity

Introduction

Read the Official Description

BE CREATIVE IS A PROFESSION

Being creative is not witty, or extroverted, or funny, or cool, or handled with technology, even having many ideas. Be creative -work as creative advertising-agency is very serious. It requires discipline, effort, hard work, rigor, passion, perseverance and solid decision to do better every day.

In the Barcelona School of Creativity we understand creativity as a professional discipline. Because without professionalism you will never be a good creative. And because without discipline there is no way to work at the highest level. So we are a High Performance Center Creative.

For a whole year you'll live for advertising, with as good or better than you colleagues with creative directors and teachers, with international names in your contacts, with real briefings real products for real jobs, with creative agencies and frontline.

You'll spend many hours and many neurons in each piece. You're going to sweat, to block you, to explode, to seek and find, flip, end and start again a thousand times, to suffer, you're going to scream with rage and joy.

All that and more difficult to become a professional creativity.

Arguments that make us different

1.ALTO PERFORMANCE

Both work, both you think do not want to deceive you: high performance is achieved only with high effort and high demand. This is not a course, is not a graduate. It is a real training that will be going out between us. You will work long and hard. But you will learn, to become a true creative, to make a great book and if you work more, even win a prize.

2.LA PRACTICE OF CHAOS

They have no neurons hierarchies According to chaos theory, small variations in certain complex systems can mean big differences in future behavior, precluding long-term prediction. You will not find better definition of work in advertising agency.

So, preparing to leave you both topics that we treat as campaigns you make, they will be influenced by the practice of Chaos: mixtures, repetitions, changes, priorities ... It is the best for your neural interconnections. It is best to enjoy learning. And above all, it is best for you get used to working in an agency truth.

  1. THE MENTOR

Mentoring, another learning through the school, come in contact with a professional with recognized expertise in the world of advertising-most live outside our country with whom you can communicate throughout the course. His views, advice, comments or opinions via skype, mail or telephone will be another learning that will accompany you throughout your professional life. Who knows if one day even be working for him on the other side of the world.

4.AGENCIAS ASSOCIATES

We are partners If you are a student, you know that we have some associated companies with which we exchange ideas and learning: agencies, customers, suppliers, media ... Sometimes they ask us ideas or imply in any way in their work. And others show us firsthand and they explain their experiences of actual cases. Almost as if we were part of your company.

If you are an agency or a company or somehow forms part of the advertising industry maybe you are interested in being our partner. To us yes, of course. What do we offer? We help emergency floods of ideas, opinions of young people ... What we ask? You ask us things. That occasionally come and tell us something. And if you are looking for a young creative you take a peek into our trainers. You can write to hola@barcelonaschoolofcreativity.com

5.METODOLOGÍA CASE

What would you do?

The opinion, debate and decision making approach based on real cases and situations provides a variety of views and a set of learnings that can benefit substantially. How decisions are made in a creative partner Whose spot is:? Client, agency, creative, filmmaker ... Is it lawful for a creative refuses to work for certain types of customers? The richness of the case methodology is that there is no objective or scientifically correct solution. Like life itself.

6.ACREDITACIÓN BLANQUERNA

academic prestige The Faculty of Communication and International Relations Blanquerna, Universitat Ramon Llull, credits the academic level and rigor of the training given at the Barcelona School of Creativity. So Blanquerna seal guarantees the degree that you get at the end of any of the programs.

7.PREMIOS

Nourish your book and your ego The awards are important. They serve to demonstrate and prove you were not wrong in choosing this profession. So, get ready to go hunting. Drac novell, Pacifier, The Sun, ADaspirant, JC Decaux, CdeC, D & AD and, why not, Young Lions. With us you will learn as soon as possible to follow the trail of lions.

THE SCHOOL

Share space with violinists, sopranos, jazz musicians, future opera directors and composers of soundtracks. Barcelona School of Creativity is physically located at the Conservatory of Music of the Liceu. A real temple of creativity in a modern building perfectly located in the heart of Raval, alongside the legendary Liceo de Barcelona.

Students have at their disposal rooms and audio editing video, set for photography or filming, library, cafeteria ... all the necessary space to learn and enjoy the profession.

This school offers programs in:
  • Spanish

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Programs

This school also offers:

Courses

Art Direction (art Direction) High Creative Performance Program

Campus Full time 1 year September 2017 Spain Barcelona

Advertising enters the eye. Images, brands or posters are the first assault the consumer to get their attention and capture their interest, even before the message itself. And they are in the hands of the art director. [+]

Advertising enters the eye. Images, brands or posters are the first assault the consumer to get their attention and capture their interest, even before the message itself. And they are in the hands of the art director. Bernbach said that advertising is not a science but an art. And you're going to be the director. DESCRIPTION OF THE PROGRAM The art director is as responsible for creativity as the copy. Therefore, in addition to learn creativity, learn aesthetic, graphic design, editorial design, illustration, world of print, photography, film, fashion, creative trends, new technologies ... and will elaborate a portfolio to show that you have learned. The duration of the program is one academic year: three quarters, four hours a day Monday through Thursday, but surely, your training, your book and your future will require greater dedication of hours. THE AGENDA OF THE PROGRAM GRAPHIC DESIGN In the foundations of the art direction is graphic design. Line, shape, color, balance, rhythm, typography and calligraphy, image, brand ... they are the basis on which any communication action is constructed. Be prepared to work editorial design, signage, branding, corporate identity and packaging until you get to master them ... and enjoy them. SOME CONTENTS: Design Elements - Phases of a graphic project - Branding - Link between image and text - Design Typographic - Packaging - Color Theory - Signs and stands - Design of large formats - Composition and layout of brochures - How to choose the best system print - Learning... [-]

High Performance Program Creative Copywriting

Campus Full time 500 hours September 2017 Spain Barcelona

They say that nobody reads, that we are immersed in a visual culture or the image is the universal language. Nevertheless, words, creative writing and copywriting remain the soul of advertising and profession. Are the words that sell. [+]

They say that nobody reads, that we are immersed in a visual culture or the image is the universal language. Nevertheless, words, creative writing and copywriting remain the soul of advertising and profession. Are the words that sell. DESCRIPTION OF THE PROGRAM You will learn to demonstrate that a word is worth a thousand pictures, everything, absolutely everything, it can be sold only in words. You will learn to capture consumer attention, to seduce him, to convince him. You will learn to master the techniques, media and languages. And you will make one book, your book, to show all that you are capable of. The program takes place over one academic year: three quarters, four hours a day Monday through Thursday, but also work in the school will have to devote more time to get the best results. Is your training, your book and your future that is at stake. THE AGENDA OF THE PROGRAM NARRATIVE You can call copywriter, editor, creative, communicator, but actually going to be a storyteller, someone who has to tell a story, an idea, a product. And it is essential to master the word, the story, the atmosphere, conflict, metaphor, pause ... You have to master the narrative. Only then will you get your ideas across accurately. SOME CONTENTS: The narrative rhythm of short stories - linguistic and resources Dudas - Structuring ideas - Monologue and dialogue - The adjectival - The choice of words - Display to write - write with credibility - The... [-]

Contact
Location address
Barcelona School of Creativity
en el Conservatorio Superior de Música del Liceo.
Carrer Nou de la Rambla 88

Barcelona, 08001 ES