Red & Yellow School

Introduction

We’re Red and we’re Yellow. Our secret formula: Logic and Magic. It’s a cunning mix of sane and silly, physics and fantasy, vitamins and bubble gum. From the start, we got that balance right.

Our fingers are firmly on the pulse of the advertising and marketing industry, so we stay connected to what’s happening. We believe that positive encouragement and an atmosphere of competitive fun is the best way to learn.

And we know this for sure: that universe-conquering confidence comes from pushing yourself and discovering just how clever you really are, and how ridiculously high you can jump.

WHY WE SET THE BAR

We believe our drive and our energy stand out from the rest. What’s that you’re asking? How does one measure drive and energy? Ask our accomplished alumni – honestly, that was pride, not snark.

We’re dynamic, constantly growing and very much in tune with the advertising and marketing industry’s needs. We attribute this to our close relationship with the industry, which gives us access to the latest trends and research, and highlights the skills and expertise that will soon be in demand.

We are an independent business that distils practically applicable knowledge and shares it with an active learning community that crosses geographic, cultural and technological boundaries to produce eager, ambitious minds who drive the industry forward.

Brave curious minds

In 2013, our school collided with Quirk Education to form a practical academic institution that we believe will serve to future-proof our students. This new entity combines tremendous experience in marketing’s academic space with digital skills and online training expertise. Relevant and practical content can thus be delivered through the methodology best suited to our students – online, contact or a hybrid of both.

This school offers programs in:
  • English

View Certificates » View Diplomas »

Programs

This school also offers:

Diploma

Diploma in Graphic Design and Art Direction

Campus Full time 3 years January 2018 South Africa Cape Town Johannesburg + 1 more

The course aims to equip you with the strategic and creative skills you need to become a competent art director, including brand design, conceptual thinking, digital ability, and creative strategy among other disciplines. [+]

You have two eyes. Develop a third. The course aims to equip you with the strategic and creative skills you need to become a competent art director, including brand design, conceptual thinking, digital ability, and creative strategy among other disciplines. What is art direction? Art directors are not necessarily the best illustrators, but they’re visual, conceptual thinkers, able to think outside of the box, generate ideas, and imagine the overall design at each brand touch point. You’ll work with designers, copywriters, marketers and more to seamlessly integrate your design across packaging, websites and social media, TV and print advertisements and more. Art directors have the ability to work for glossy magazines, take their place in advertising history at an agency, or grab five minutes of fame in TV and film, it’s up to you. After the first year and a good taste of both design and art direction with a squeeze of illustration, you’ll be able to specialize in either graphic design or art direction as a major. This allows for a very focused and crafted individual portfolio into specific design career paths such as editorial, identity, pack and label, digital or a good all round portfolio with a good skillset across a range of media. At the end of your three year course you will receive a NQF level 6 Diploma in Graphic Design and Art Direction What you learn Conceptual thinking – The communication of innovative and original ideas based on researched insights that will get target markets... [-]

Diploma in Marketing and Advertising Communications

Campus Full time 1 year January 2018 South Africa Cape Town Johannesburg + 1 more

Marketing & Advertising Communications is about the relationship between consumers, their lifestyles and the brands that make them feel good. You will build brands up and give them the ability to impact lives, installing them into our cultural Zeitgeist. [+]

Marketing & Advertising Communications is about the relationship between consumers, their lifestyles and the brands that make them feel good. You will build brands up and give them the ability to impact lives, installing them into our cultural Zeitgeist. You will learn how Integrated Marketing Communications channel the voice of the brand and how Consumer Insight leads to ideas that build creative campaign solutions for clients’ brands. What you learn You are immediately exposed to the scope of the industry and the vibrant people in it, and invited to try your hand at its main disciplines. Enhancement of personal skills also takes place early on – maximising individual potential, team dynamics and presentation skills – all of which are highly valued in the industry, will enhance your career success and will stay with you forever. Strategy The fundamentals of effective communications are prioritised and entrenched to reflect the importance that strategy carries both in the School and the Industry. Students learn to apply concepts and processes that give greater insight into forces in the marketplace, consumers' willingness and ability to buy, and the effective positioning of brands. You will become accomplished in applying the principles and processes of Integrated Marketing Communication and understand the core components of this exciting profession. Functional skills By the halfway stage, you will have played roles and key functions in business strategy/planning and formulation (Get-To-By), agency/project management, communications channel/media management (Bought/Owned/Earned Media), Research, Trends and Trending, Behavioural Economics. You will play specific roles in team... [-]

Certificate

Certificate in Advertising

Campus Full time 1 week February 2018 South Africa Cape Town Johannesburg + 1 more

Advertising is so much more than billboards and glitzy TV commercials – it’s media, graphic design, client services, copywriting, and the talented minds behind each of them. [+]

Advertising is so much more than billboards and glitzy TV commercials – it’s media, graphic design, client services, copywriting, and the talented minds behind each of them. Whether you’re looking to begin your career in the advertising world, or want to study further in an industry related field, you’ve come to the right place. The National Certificate in Advertising will equip you with the world class, foundational knowledge, skills and attitude you need to handle all aspects of advertising. You’ll leave with an entry-level qualification that will enable you to work successfully in agencies and marketing organisations, or hand you the keys to unlocking your future studies in a related diploma or degree course. Matric exemption is not required for this program. The course is available for study at Red & Yellow Cape Town and Johannesburg. NATIONAL CERTIFICATE OF ADVERTISING This is a one year, full time, SETA-accredited National Qualification Framework level 5 program that is designed to grow your skillsets in all aspects of advertising. Using a combination of group work, lectures, mentorship and great opportunities for exposure to the industry, you'll discover where your talents lie in the advertising world and be ready to hit the ground running in an entry-level role or in a related diploma or degree course. What you learn Basic marketing concepts: Understand the role that marketing plays in solving business challenges. Recognize the importance of: Market context, competitors, target market understanding and reach. Gain insight into: How agencies and marketing teams function and... [-]