The Institute for Business and Public Administration from Bucharest (ASEBUSS) was founded in 1993 through a program financed by USAID – The US Agency of International Development (1993-1995).
The Romanian-American School of Business, part of the Institute, has been organizing since 1993 The Executive MBA Program (EMBA) – the only American EMBA on the Romanian market in partnership with prestigious US universities.
The academic alliance created by ASEBUSS and Kennesaw State University leverages the strengths of each program to the benefit of both students and faculty.

Participation in this jointly designed academic experience prepares our students for a leadership role in tomorrow's business organization.

Participants learn to manage the cultural, linguistic, technological and geographical boundaries by working within international teams of students to complete a variety of assignments and projects.

The opportunity to learn from each other and from their respective employer organizations provides the first-hand experience that cannot be found in other EMBA programs.

Currently, ASEBUSS is a private, independent institution, authorized and accredited by the Ministry of Education and Research to organize postgraduate academic programs.


ASEBUSS activity is oriented in two main areas: the Romanian-American Executive MBA and the Continuous Education Department with programs in business and public administration.

The Executive MBA of the Romanian- American School of Business is a postgraduate program for managers from private or state-owned companies, Romanian or multinationals, public utility companies, addressed to all successful executives who have to take important decisions, with increased impact on the business environment in Romania. The main objective of the school is to better prepare experienced managers in decision making, to provide them the basic knowledge and tools for dealing with the challenges of the transition to the market economy and to educate them to become international managers in a global market.

This school also offers:

Certificate

Institute for Business and Public Administration, Bucharest (ASEBUSS)

A 4-month intensive program designed for non-financial managers who want to understand and use the main financial and accounting concepts and techniques, for increasing o ... [+]

A 4-month intensive program designed for non-financial managers who want to understand and use the main financial and accounting concepts and techniques, for increasing own performance in decision-making. At the end of the program, participants will know to analyze financial statements, to make decisions with a positive impact on the financial health of the company and to use the analysis of financial ratios to improve strategy, for bigger competitive advantage and improved credibility. TIME FRAMECourses: November – February

Preparation of exam and final project: January - FebruaryThe program is organized once a week, from 5 p.m. to 8 p.m. It is a demanding program. In addition to the class sessions, participants spend a significant amount of time on individual and study group work. TOPICS COVERED - Competitive and corporate strategy - Accounting – main concepts and mechanisms - Financial statements - Evaluating financial performance - Ratios analysis - Financial forecasting - Investment decisions - Capital market and financial instruments - The financing decision - Cash flow management - The financial management in crisis situations... [-]

Romania Bucharest
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Full-time
4 months
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

The program provides a fresh perspective on the role of HR managers and their function as change agents and developers, as well as implementers of the general strategy of ... [+]

A 6-month intensive program designed for human resources managers and for all managers who want to maximize performance in their interaction with people working in the organization and representing its most important resource.

The program provides a fresh perspective on the role of HR managers and their function as change agents and developers, as well as implementers of the general strategy of the company, in partnership with top managers.

TIME FRAME

Courses: October – MarchPreparation of exam and final project: March - April

The program is organized once a week, from 5 p.m. to 8 p.m. It is a demanding program. In addition to the class sessions, participants spend a significant amount of time on individual and study group work. ... [-]

Romania Bucharest
Request Info
Part-time
6 months
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

This program develops the abilities to use the marketing tools and selling techniques according to the realities of the company’s environment, in order to fulfill the org ... [+]

An intensive 6-month program designed primarily for managers and specialists in marketing and sales who aim at managing more efficiently the relationships with the customers and increasing the effectiveness of the marketing policies and selling process. This program develops the abilities to use the marketing tools and selling techniques according to the realities of the company’s environment, in order to fulfill the organizational objectives. The program emphasizes the effective relationship between the marketing and selling functions within the company. Due to the knowledge and skills aquired during the program, the participants bring their contribution to generating higher profits for the organization by attracting new customers and increasing the loyalty of present customers.Time FrameCourses: November – AprilPreparation of exam and final paper: April - MayThe program is organized once a week, from 5 p.m. to 8 p.m. It is a demanding program. In addition to the class sessions, participants spend a good amount of time on individual and study group work. Topics Covereda. Marketing... [-]

Romania Bucharest
September 2020
Part-time
6 months
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

A 6-month intensive program designed to provide participants with knowledge, tools and techniques to become successful project managers. ... [+]

A 6-month intensive program designed to provide participants with knowledge, tools and techniques to become successful project managers. Success means that the project meets the scope, cost, schedule and quality requirements set forth between the project team and the stakeholders. The course emphasizes all the project processes and all the project management areas of knowledge, as identified in the “Guide to the Project Management Body of Knowledge” (PMBOK). This North-American set of standards describes the sum of knowledge within the ever-growing profession of project manager. The course refers to Microsoft Project reports. A case study illustrates the techniques required at each stage in a project’s life cycle.TIME FRAME... [-]

Romania Bucharest
Request Info
Part-time
6 months
Campus

Courses

Institute for Business and Public Administration, Bucharest (ASEBUSS)

The Balanced Scorecard Approach to Performance Management seminar is primarily intended for people who will be using The Balanced Scorecard methodologies in their workpla ... [+]

Seminar Objectives:

The Balanced Scorecard Approach to Performance Management seminar is primarily intended for people who will be using The Balanced Scorecard methodologies in their workplace. Upon completion of this course you will be able to:

* Discuss the issues creating the need for The Balanced Scorecard Methodology * Define, compare, and contrast The Balanced Scorecard Methodology to traditional financial reporting methodologies. * Define and give examples of lagging performance indicators * Discuss how to identify leading performance indicators * Define and give examples of “financial” performance indicators * Define and give examples of “customer” performance indicators * Define and give examples of “internal process” performance indicators * Define and give examples of “learning and growth” performance indicators * Describe requirements for successful implementation of The Balanced Scorecard Methodology * List possible resistance to successful implementation of The Balanced Scorecard Methodology ... [-]

Romania Bucharest
September 2020
Part-time
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

The workplace of today realizes people have become one of the key ingredients for organizational success. Harnessing the power of that human-capital investment means rely ... [+]

UNDERSTANDING YOURSELF AND OTHERS

The workplace of today realizes people have become one of the key ingredients for organizational success. Harnessing the power of that human-capital investment means relying more than ever before on workplace relationships. These relationships provide the building blocks for today's successful organizations. Success at any level within an organization requires employees to rely on others and to tune in to each individual's needs, preferences, and styles. This seminar will assist employees in becoming people experts by helping them understand the needs and behavioral preferences of people at work. Participants will learn how to develop and maintain better relationships with superiors, peers, and subordinates.... [-]

Romania Bucharest
September 2020
Part-time
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

This module provides non-financial managers with a practical guide in finance, very useful in the decision-making process, in analyzing and improving their corporate perf ... [+]

A 3-day module that provides non-financial managers with a practical guide in finance, very useful in the decision-making process, in analyzing and improving their corporate performance.

TOPICS COVERED

Accounting concepts An introduction to the key financial statements Recording financial information Reporting financial information Valuation of assets and equities Cost accounting and budgeting The financial flows in the company Financial ratios Working capital management Time value of money and investments The relation of the organization with capital markets Treasury management – basic notions [-]
Romania Bucharest
September 2020
Part-time
3 days
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

This course covers the latest approaches in business to business marketing for all the companies who intend to serve the needs of organizations and are focused on the com ... [+]

A 3-day module covering the latest approaches in business to business marketing for all the companies who intend to serve the needs of organizations and are focused on the complex market represented by commercial enterprises, institutions etc.

It is designed for general managers, sales or marketing managers, product managers, with several years of managerial experience.

TOPICS COVERED

Organizational buyer behavior Relationship marketing strategies for business markets Assessing market opportunities Business marketing strategies Products and services for business markets Business marketing channels and logistics Pricing strategies for business markets Business-marketing c... [-]
Romania Bucharest
September 2020
Part-time
3 days
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

This program will help participants to operate more effectively, develop their ability to communicate with and relate to others in daily work environment. ... [+]

A 3-day module helping participants to operate more effectively, develop their ability to communicate with and relate to others in daily work environment.TOPICS COVERED

The art of communication Types of communication Formal and informal communication Verbal and non verbal communication Communication skills development Effective listening Encouraging messages Giving and receiving feedback Communication styles [-]
Romania Bucharest
September 2020
Part-time
3 days
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

According to Paul Hersey, managers must manage a wide variety of people. As managers, they must recognize and adapt their leadership style to manage the people who work f ... [+]

APPLYING SITUATIONAL LEADERSHIP

According to Paul Hersey, managers must manage a wide variety of people. As managers, they must recognize and adapt their leadership style to manage the people who work for them at the moment. This seminar will allow you to evaluate your leadership style, profile your supervisor and/ or colleagues.

Learning Objectives include:

* Understanding the concepts of situational leadership and how they influence the behavior of other people. * Defining the different styles of leadership and knowing the appropriate styles for particular situations. * Understanding the difference between managing and leading. * Defining what the effective leadership and followership roles should be. ... [-]

Romania Bucharest
September 2020
Part-time
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

A 3-day module designed for managers and specialists that need to present their strategy, services or products in front of an audience and willing to deliver powerful and ... [+]

A 3-day module designed for managers and specialists that need to present their strategy, services or products in front of an audience and willing to deliver powerful and persuasive presentations.

Topics Covered

Preparation Message Structure Language Verbal communication Non-verbal communication Audiovisuals and multimedia. How to behave Emotional intelligence - key element to be exploited [-]
Romania Bucharest
September 2020
Part-time
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

This module will allow project managers and team members to develop hands-on experience in managing a project from inception to completion. ... [+]

A 2-day and a half module in which project managers and team members develop hands-on experience in managing a project from inception to completion.TOPICS COVERED

Identifying and defining projects Allocating resources Reporting Project implementation and resistance to change Goal achievement Overcoming delays, additional costs and other bottlenecks Economic and financial analysis for projects [-]
Romania Bucharest
September 2020
Part-time
2 days
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

This program is designed for general managers and marketing or PR department directors who want to improve their company image and to use the business environment for the ... [+]

A 3-day module aiming at improving the skills needed for a better communication with people and institutions outside your own organization.

It is designed for general managers and marketing or PR department directors who want to improve their company image and to use the business environment for the company advantage.

FACULTY

Cristina Hanganu

TOPICS COVERED

* A synthetic approach of communication

* The elements of the communication process

* What are Public Relations

* Public Relations components

* PR and its adjacent areas

* Internal communication

* External communication o with the consumers o with the shareholders and investors o relationship with the community / sponsorships... [-]

Romania Bucharest
Request Info
Part-time
3 days
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

A 3-day module for leaders willing to develop and implement strategies that transform their organizations into powerful competitors, on a hypercompetitive marketplace. ... [+]

A 3-day module for leaders willing to develop and implement strategies that transform their organizations in powerful competitors, on a hypercompetitive marketplace.TOPICS COVERED:- The strategic management process- Values, strategic vision and mission - SWOT analysis: industry and competitive analysiscompany situation analysis - Strategy and competitive advantage - Matching strategy to company\'s situation - Implementing strategy: organizational structure budgets, policies, procedures culture and leadership - Leader's portrait - Types of leaders - Leadership styles

[-]
Romania Bucharest
September 2020
Part-time
3 days
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

This program will enable managers and staff to better manage their time and to increase the efficiency within the organization. ... [+]

A 3-day module enabling managers and staff to better manage their time and to increase the efficiency within the organization.Topics CoveredI: Time philosophy for leaders, managers and professionals in organizations. Limits and responsibilities

Operational and managerial activities Delegation, management, control Fixing one's agenda Prioritize things Effective meetings

II: Frame for a better personal time management for you and your partners.

Ten steps for a better time management Time management system [-]
Romania Bucharest
September 2020
Part-time
3 days
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

Each company has unique characteristics. That is why we are extremely active in developing unique customized programs, specially tailored to meet your organizational and ... [+]

Each company has unique characteristics. That is why we are extremely active in developing unique customized programs, specially tailored to meet your organizational and management requirements. Whether offered at our headquarter or your worksite, our customized program deliver quality, tailored alternative to our ofering of certification programs and intensive modules. COLLABORATIVE APPROACH IN DESIGNING THE PROGRAMSUpon request, our professors, in partnership with you, design and develop a custom program. They examine your history, objectives, strategic plans, and human resources initiative. Consequently, they pull together the relevant aspects, design the curriculum that you agree that fits your needs, and chose the most appropriate teaching techniques. Their extensive expertize in designing and teaching such programs, and continuous research of new approaches in management transform each customized course organized by ASEBUSS in a useful experience, which contributes to increased performance in the client company. This performance can be analyzed, at your wish, within follow-up sesions organized one or two months after the training program completion. Our faculty can also make evaluation reports, describing the group features and the future development needs of the participants. EFFECTIVENESS AND INTERACTIVITY IN TEACHINGCustomized courses can fit 10 - 15 members in a group, chosen in accordance with the identified training needs. They enjoy an extensive interactivity, creative and practical teaching techniques. They heavily rely on case studies, exercises, role playing, discussions. Participants learn from professors, and also from each other. Back to work, they show improved competence, higher motivation, better interaction and mutual support.... [-]

Romania Bucharest
September 2020
Part-time
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

A 9-month program designed as an interactive learning process that helps managers to successfully compete in the global business world. ... [+]

A 9-month program designed as an interactive learning process that helps managers to successfully compete in the global business world. Participants get knowledge and insight into state of the art management techniques. They also learn how to recognize opportunities in the market place and how to capitalize on them ahead of competition. Ultimately, participants get the ability to turn their newly acquired knowledge into competitive advantage for their companies. The course schedule allows participants to continue their professional life. The breaks in between class days afford them reflection and immediate application of the acquired knowledge within their own organizations. Due to case study discussions, exercises and simulations, participants learn by analogy to better face their own companies’ challenges. Through constant work in study groups, they learn from the experience of peers, talented and accomplished managers in diverse companies and industries. This benefit enhances learning from first class academics and specialists. TIME FRAMECourses: January – JulyPreparation of exam and final paper: August - NovemberThe program is organized once a week, alternating Fridays with Saturdays, from 9 a.m. to 4.15 p.m. TOPICS COVERED... [-]

Romania Bucharest
Request Info
Part-time
9 months
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

This program aims at building on participants’ expertise, discussing the latest state of the art concepts and techniques in the field, used worldwide, and less investigat ... [+]

A 4-month intensive program specially designed for managers directly involved in the financial activity of companies. It aims at building on participants’ expertise, discussing the latest state of the art concepts and techniques in the field, used worldwide, and less investigated and approached in Romania till now.

At the end of the course, participants will have valuable tools to make complex and up to date financial analysis and decisions, in accordance with international requirements. In this way, they will have an important contribution to obtaining and keeping the competitive advantage and credibility of the companies they work for.

The program is organized once a week, from 5 p.m. to 8 p.m. It is a demanding program. In addition to the class sessions, participants spend a significant amount of time on individual and study group work.... [-]

Romania Bucharest
Request Info
Full-time
4 months
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

This program will help managers to schedule effectively the stocks of raw materials, work-in-progress and finite goods and to balance the inventory level. ... [+]

A 3-day module helping junior to mid-level managers to schedule effectively the stocks of raw materials, work-in-progress and finite goods and to balance the inventory level with customer demand to decrease costs and in developing methods for coping with random demand in a competitive environment.TOPICS COVERED

What are the stocks and what is stock management The relation stock-cash flow Setting the buffer stock Selective management of stocks - ABC method Optimization stock models with known and unknown demand Stocks and inflation Stocks of perishable goods [-]
Romania Bucharest
September 2020
Part-time
3 days
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

This course will help sales managers, key account and area sales managers to manage their sales force effectively. ... [+]

A 3-day module helping sales managers, key account and area sales managers to manage their sales force effectively.TOPICS COVERED

Sales force organization Allocation of the selling efforts Setting sales force size Territory design Recruiting and selection Financial and non-financial motivation Leading the sales force Communication with salespeople and customers Quota setting Career path Assessing the performance of the sales organization and each salesperson [-]
Romania Bucharest
September 2020
Part-time
3 days
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

A 3-day module featuring a simulation in which participants develop hands-on experience in managing negotiations from start to finish. It is a course that uses the simula ... [+]

A 3-day module featuring a simulation in which participants develop hands-on experience in managing negotiations from start to finish. It is a course that uses the simulation technique to help the participants to improve their skills in all the negotiation phases.

Topics Covered

Preparation and planning Opening, conducting, closing the negotiations Negotiation techniques and strategies Negotiation styles- Nonverbal language- The negotiations table: exploiting unwritten rules Negotiating from a weak position Negotiating with difficult people Negotiation mediators [-]
Romania Bucharest
September 2020
Part-time
3 days
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

Participants will learn about the behavior of costs and expenses and why the control process is essential to success. ... [+]

Partners in profitability

A 3-day module designed to build understanding of basic financial concepts and how individual and team actions impact a firm’s profitability. Managers will learn about the behavior of costs and expenses and why the control process is essential to success. Every employee impacts profitability. Employee understanding of the economics of the business is essential to profitability and growth.

TOPICS COVERED:

* Basic financial concepts o What is profit? o Business stakeholders

* The operating plan

* The financial plan: o Budget o Forecast o Actual

* Performance management o People o Accountability o Follow through ... [-]

Romania Bucharest
Request Info
Part-time
3 days
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

A 3-day module for sales persons aiming to better manage the relationships with their customers and increase the effectiveness of their selling efforts. ... [+]

A 3-day module for sales persons aiming to better manage the relationships with their customers and increase the effectiveness of their selling efforts.Topics Covered

Selling process Improving communication and negotiation skills Prospecting techniques Planning and making the sales call Presentation techniques Handling customer objections Closing techniques Building long term relationships [-]
Romania Bucharest
September 2020
Part-time
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

A 3-day module enabling managers to prevent and better handle stress and tensions within the organization. ... [+]

A 3-day module enabling managers to prevent and better handle stress and tensions within the organization. Topics Covered- What is stress management

- Ways of identifying stress within the organization

- Personnel management in stress situations

- Decision-making in stress situations

- The management team in stress situations: structures and responsibilities

- The informational flow in stress situations

- Cases and solutions

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Romania Bucharest
September 2020
Part-time
3 days
Campus
Institute for Business and Public Administration, Bucharest (ASEBUSS)

This program will analyze topics such as: why teamwork is so important and how to use teamwork effectively in order to achieve better results in a shorter time. ... [+]

A 3-day module answering questions such as:

What is a team and why teamwork is important? How to use teamwork effectively in order to achieve better results in a shorter time? How to increase team cohesion and have fun while working?

Topics covered

The effective team Choosing a team (the roles inside the team) Developing and building the team Using a team effectively Brainstorming Dealing with team conflicts The impact of sudden, negative change Development of team members and individual behavior The stages of team building Strengths recognition Permanent departure of a team-member Replacement of a team-member Achieving the mission

[-]
Romania Bucharest
September 2020
Part-time
3 days
Campus