Durham College

Public relations professionals, including communications and media relations specialists, share vital messages through attention-grabbing writing, video, social media, special events, and fundraising campaigns. Regardless of the field – sports, fashion, music, television or health-care – a creative PR professional is an essential part of any successful business or non-profit organization. In this growing industry, our graduates are highly sought after and enjoy a wide range of career opportunities. The hands-on curriculum includes two unique field placements. Durham College is the only compressed program in Ontario, which allows graduates to enter the workforce in just two calendar years.... [-]

Master the art of food and flavor in our Culinary Management program. You will explore locally grown food, experiment with ethnic and contemporary cuisine, and develop your skills in the culinary arts while learning valuable management skills that will take your career to the next level. Significant focus is placed on lab/kitchen time, encouraging students to develop their techniques and products, much of which they are able to take home and enjoy. Graduates are sought after by a broad range of employers because of their unique skills, which include artisan meat cutting, cheese production, baking, canning, and preserving.

The Culinary Management program is offered at the W. Galen Weston Centre for Food (CFF), which is guided by a field-to-fork philosophy in all activities. This incredible learning center provides access to a demonstration theatre; state-of-the-art labs, classrooms and meeting spaces; Bistro ’67, a full-service, green-certified teaching restaurant; and growing fields just steps from the labs.... [-]

Be part of one of the fastest-growing industry segments in the world. Hotels, resorts, restaurants, cruise ships, casinos, entertainment venues, and conference centers are all benefiting from an increasing number of travelers from around the globe. Learn the essential operational skills and management techniques that employers value in this vibrant business. Explore the diverse career paths that are available to you, as you unleash your passion for customer service excellence and profitable hospitality business operations. The world of accommodation, food, and beverage, travel and tourism is yours to discover.

The program focuses on the management of hotel, restaurant and tourism enterprises and is designed to provide you with a thorough foundation of the professional skills required to begin a career in these sectors. Given the hands-on nature of the hospitality industry, all courses are designed to provide you with active learning opportunities including labs for food and beverage preparation and service and front desk operations, along with numerous case studies and simulation exercises. Built on three key themes – profitable business management, exemplary customer service and an appreciation of sustainable hospitality management practices – each course will take you on an exploration of the various business aspects of the hospitality service industry, including:... [-]

As artificial intelligence (AI) continues to rapidly transform the way organizations and their people work, a shortage of skilled professionals remains the single most significant challenge facing AI adoption by industry. With a focus on enterprise AI, including both off-the-shelf solutions and proprietary AI, this graduate certificate program – the first and only one of its kind in Canada – will prepare you to meet this demand for AI-literate practitioners.

Students will have the opportunity to work with industry demanding programming languages such as Python, while interacting with cutting-edge Machine Learning and Deep Learning libraries such as SKLearn and TensorFlow to create various practical AI applications. The curriculum also touches on theoretical concepts surrounding Computer Vision, Natural Language Processing, Recommender Systems, Data Visualization, and Reinforcement Learning. As a graduate, you will know how to leverage AI to extract data and use data-driven intelligence to guide decision-making, solving complex enterprise problems with state-of-the-art solutions, all while creating efficiency and quality gains for small and medium-sized enterprises up to the largest of corporations. Additional emphasis will be put on data governance, including data management to ensure its integrity. Students will also benefit from multiple opportunities for experiential learning, including access to the college’s AI Hub, completion of two diverse capstone projects and an optional work term. Graduates will be prepared to enter this high-growth field, which currently sees the Greater Toronto Area home to the highest per-capita concentration of AI companies in the world.... [-]

As more organizations rely on data to drive corporate planning and decision-making, increasingly sophisticated business intelligence and data tools are being used to meet the need for extensive data collection and manipulation. This allows the industry to quickly respond to organizational and market opportunities. The Data Analytics for Business Decision Making graduate certificate will prepare you for a career in this high-demand area by teaching you the knowledge and skills that you need to support real-world business decision-making and planning through data insights, data management, and data science.

Organizations are relying more than ever before on their internal and external data sources to drive business planning, decision-making, and problem-solving. Business intelligence and Big Data tools accomplish this by enabling unprecedented data collection and manipulation to permit organizations to respond quickly to market changes/opportunities. The need for graduates with these skills is growing at a rapid rate across all industries. ... [-]

With a unique combination of business skills and a solid understanding of the sports industry, sports managers oversee professional and amateur athletes and teams, coordinate sporting events and work behind the scenes at some of the biggest sporting venues in the world.

Aimed at college and university graduates, the Sports Business Management graduate certificate program is a fast-track to the sports industry. The sports industry is recognized as a distinct enterprise that requires specific skills, knowledge, attitudes, and experiences best obtained through the academic process achieved by enrolling in this program.

It provides advanced and intensive training through one semester of academics and one semester of field placement.... [-]