Universidad Rey Juan Carlos
Curso universitario en gestión de ingresos
DURATION
3 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 1,650 *
STUDY FORMAT
On-Campus
* El precio para estudiantes no comunitarios no residentes es sólo aproximado ya que cada tarifa académica es diferente.
Admissions
Curriculum
- Module 1. Introduction to Revenue Management
- Module 2. Big data and strategy metrics
- Module 3. Pricing and Yield Management Restrictions
- Module 4. Forecasting and Predictive Analysis
- Module 5. Benchmarking
- Module 6. Distribution Management
- Module 7. Inventory Management
- Module 8. Accounting and Finance Applied to Revenue Management
- Module 9. Total Revenue Management
- Module 10. Revenue Management Simulation Game
Program Outcome
General and Specific Competences
- Have a macro and micro-economic vision of the environment, as well as adequate risk management.
- Implement the appropriate Revenue Management model seeking maximum benefit for the hotel and maximum customer satisfaction.
- Lead people and teams oriented in the culture of Revenue Management.
- Know the main strategies regarding Forecasting, Benchmarking, Pricing, Segmentation, Capacity Management, and Overbooking.
- Know and manage the new tourism marketing channels.
- Know the main sales techniques.
- Create and diversify hotel and tourism products.
- Application of Big Data to Revenue Management
- Knowledge of the technological tools used by Revenue Managers.