Universidad Rey Juan Carlos
Curso de Extensión Universitaria Portafolio Publicitario: Desarrolla tu Creatividad en la Publicidad Audiovisual (Televisión y Radio)
DURATION
5 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 570 *
STUDY FORMAT
On-Campus
* El precio para estudiantes no comunitarios no residentes es sólo aproximado ya que cada tarifa académica es diferente
Admissions
Curriculum
The course is made up of the following workshops:
Ideation workshop
- Basic notions on the creation and dissemination of the portfolio, personal branding, entrepreneurship, and strategies for job success.
- Resolution of briefs for audiovisual advertising: television and radio.
TV Production Workshop
- From storyboard, elaboration of a creative piece for television media: language and audiovisual filming and digital edition of an advertising video.
Radio Production Workshop
- From the script, the creation of a creative piece for radio media: locution and sound editing.
Program Outcome
General skills:
- Ability to apply creative thinking in professional settings.
- Ability to work as a team in professional environments and to manage and resolve conflicts in the context of group work.
- Ability to evaluate and make a critical analysis of ideas and projects both own and others.
- Ability to adapt solutions to professional problems to the resources and time available.
- Ability to make decisions autonomously and proactively.
Specific skills:
- Ability to generate ideas and creatively solve professional advertising problems.
- Ability to apply technological tools for the production of creative advertising projects of an audiovisual nature.
- Ability to efficiently present and defend creative advertising projects.
- Ability to design and disseminate a competitive advertising portfolio for insertion in the advertising labor market.