Expert in Strategic Communication Applied to The Health Sector for Health Professionals

Strategic communication is increasingly important in the field of health, as the Covid-19 pandemic revealed. Therefore, the Expert Title in Strategic Communication Applied to the Health Sector for Health Professionals seeks to train health personnel, from different categories and functions, in the design, implementation, and evaluation of strategic communication plans in the health sector, from the knowledge and deepening of the stakeholders and different areas of said strategic communication.

You will learn, among other things, how to develop strategic communication projects for the health field based on the knowledge of the different audiences of the organizations, manage internal communication and motivation processes, plan management with external audiences, effectively address communication crisis situations and design and analyze advertising campaigns for the health sector.

Some of the organizations that will collaborate with masterclasses invited presentations and practical classes will be:

• Spanish Private Health Alliance (ASPE).
• Grow
• VML&Rx.
• Havas
• Doctor Mos.
• Roche
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• ASISA
• Gregorio Marañón University Hospital.
• San Carlos Clinical University Hospital.
• University Hospital of La Princesa.
• Bubblegum Health.
• et al. Pharma.
• MH5 Karyotype: Communication and Lobby Consultant.

Goals

The General Objective of the Expert Degree in Strategic Communication Applied to the Health Sector for Health Professionals is to train future and current professionals in the health sector, both in the Spanish and Ibero-American markets, in the design of strategic communication plans in the health sector, delving into the different areas of said communication. To achieve this, the specific objectives of this Expert Title are the following:

• Know the elements related to the communication of an entity or organization in its process of interaction with its various audiences.
• Understand the necessary and effective communication of an entity with all its internal audiences to motivate them and create a sense of belonging.
• Understand communication with the different external audiences with which the entity is related as an organic and strategic need.
• Teach the communication process in crisis situations and the way in which an organization should respond to the media.
• Understand the characteristics of advertising communication from its persuasive nature and its different types of messages.
• Apply the theoretical and practical concepts acquired to the elaboration of a strategic communication project related to health.