College Course in Revenue Management
DURATION
3 Months
LANGUAGES
Spanish, English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
EUR 1,650 *
STUDY FORMAT
On-Campus
* price for non-resident non-community students is just approximate since then each academic rate is different.
Introduction
After 12 years of developing face-to-face training in Revenue Management and being a leader and a reference in this training in Spain and Europe, the Rey Juan Carlos University has created the Online Higher University Degree in Revenue Management.
With the aim of, through an online format, offering training in Revenue Management techniques and strategies, the following training objectives are completed, to develop the consequent knowledge, skills, and competencies:
- Have a macro and micro-economic vision of the environment, as well as adequate risk management.
- Implement the appropriate Revenue Management model seeking maximum benefit for the hotel and maximum customer satisfaction.
- Lead people and teams oriented in the culture of Revenue Management.
- Know the main strategies regarding Forecasting, Benchmarking, Pricing, Segmentation, Capacity Management, and Overbooking.
- Know and manage the new tourism marketing channels.
- Know the main sales techniques.
- Create and diversify hotel and tourism products.
- Application of Big Data to Revenue Management
- Knowledge of the technological tools used by Revenue Managers.
Goals
The objective of this degree is to train both future and current Revenue Managers to develop the necessary knowledge, skills, and competencies in price and capacity management, through the use of current information management tools such as Big Data.
Admissions
Curriculum
- Module 1. Introduction to Revenue Management
- Module 2. Big data and strategy metrics
- Module 3. Pricing and Yield Management Restrictions
- Module 4. Forecasting and Predictive Analysis
- Module 5. Benchmarking
- Module 6. Distribution Management
- Module 7. Inventory Management
- Module 8. Accounting and Finance Applied to Revenue Management
- Module 9. Total Revenue Management
- Module 10. Revenue Management Simulation Game
Program Outcome
General and Specific Competences
- Have a macro and micro-economic vision of the environment, as well as adequate risk management.
- Implement the appropriate Revenue Management model seeking maximum benefit for the hotel and maximum customer satisfaction.
- Lead people and teams oriented in the culture of Revenue Management.
- Know the main strategies regarding Forecasting, Benchmarking, Pricing, Segmentation, Capacity Management, and Overbooking.
- Know and manage the new tourism marketing channels.
- Know the main sales techniques.
- Create and diversify hotel and tourism products.
- Application of Big Data to Revenue Management
- Knowledge of the technological tools used by Revenue Managers.