Diploma in Business Sales and Marketing
Belleville, Canada
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
CAD 16,337 / per year
STUDY FORMAT
On-Campus
Introduction
People with sales and marketing expertise are revenue generators — making an impact on the bottom line, a talent that’s in demand in virtually every sector. Apply your skills to a career in commerce, health care, IT, manufacturing, advertising, telecommunications or sports and entertainment.
Loyalist Offers Flexible Learning
Applicants with a post-secondary diploma or degree may be eligible for direct entry to year two
Turn Your Diploma into a Degree
Many universities across Canada and abroad will provide credit recognition for your diploma studies at Loyalist College. The following is a list of agreements that are currently in place. There are many more options, and new agreements are added annually.
Experiential Learning
Classroom instruction uses a wide range of dynamic tools and techniques:
- Learn through case studies and competitive simulations.
- Create and deliver executive-style presentations.
- Refine your rapport-building and selling techniques with role-playing exercises that are videotaped and critiqued.
- Gain experience with cutting-edge customer relationship management (CRM) software – an essential business tool to manage sales territories and prospective clients.
- Prepare for success with simulated job interviews conducted by managers from the business community.
- Develop a professional portfolio in any format from a web page to an audio commercial.
- Get a feel for different industries during six full-day job shadow placements.
- Past job shadows include Boston Pizza’s marketing office, Ontario Hockey League, The FAN 590 radio station, ALDO’s head office, Canarm Ltd. and the Ottawa Senators.
- Past placements include integrated Displays, Cimco Refrigeration, Canarm Ltd., Findlay Foods, Trenton Golden Hawks, Division 9, Shnier, and Weston Premium Woods, to name a few.
Outstanding Faculty Make the Difference
- Faculty with extensive sales and marketing experience share their insights based on today’s job realities.
- Teachers take the time to understand each student’s goals and use their personal network of contacts to help them find a job they’ll love.
- Faculty have a wide network of contacts with potential employers such as Columbia Sportswear and East Side Mario’s.
- Local business advisors work with faculty to continually update the program.
Gallery
Ideal Students
Is It for You?
Successful students in this program:
- Think creatively
- Enjoy working with others in a group
- Can manage different projects on the go
- Are persuasive communicators
Admissions
Curriculum
First Year - Semester One
- Business Computer Applications 1
- Business Math
- Culturally Inclusive Communication
- Introduction to Business
- Introduction to Business Sales and Marketing
- Presentations for Sales and Marketing 1
- General Education Elective
First Year - Semester Two
- Business Computer Applications - Excel
- Customer Service
- Event Marketing and Management
- Marketing Case Studies
- Presentations Sales & Marketing 2
- General Education Elective
Second Year - Semester Three
- Business-to-Business Presentations
- Customer Relationship Management
- Marketing Strategy
- Sale Simulation 1
- Sales Call Preparation
- General Education Elective
Second Year - Semester Four
- Business-to-Business Pres 2
- Marketing Tactics
- Personal Marketing
- Professional Development
- Sales Management
- Sales Simulation 2
Second Year - Semester Four (Elective Group 1 )
- Field Placement
- Service Learning
Notes
Select 1 course from above
Program Tuition Fee
Career Opportunities
Find Your Career
A diploma in Business Sales and Marketing opens doors to a job in virtually any field:
- You could work in telecommunications, information technology, hospitality, the food and beverage industry, health care, the medical or pharmaceutical industry, engineering, manufacturing, commerce, advertising, event planning, or professional sports and entertainment.
- There are careers in wholesale, distribution, manufacturing and non-profit organizations.
- Loyalist grads meet the certification standards of the Canadian Professional Sales Association. With two years of sales experience, graduates can apply for the Certified Sales Professional (CSP) designation.
- Average entry-level salaries range from $40,000 to $44,999.* Many grads are able to move quickly into management positions.
*Source: Employment Profile Provincial Report, Ministry of Training, Colleges and Universities.
Our Grads Get Great Jobs
- Marketing Assistant, Riocan Management Inc., Tanger Outlets, Ottawa
- International Sales Manager, Nomis Design
- Sales Consultant, Ottawa 67’s
- Sales and Marketing Associate, Anchor Concrete Products
- Key Accounts Manager, Canarm Ltd.
- Sales Representative, Atlantic Packaging
- Inside Sales Associate, Beclawat Manufacturing
- Manager of Economic Development & Communications, Municipality of Brighton