Diploma of Entertainment Business Management

Do you dream of producing the ultimate gig, the crowd screaming for more, knowing that it’s because you dreamt it, designed, managed it, and promoted it? From talent management to digital marketing, social media strategy, event planning, production, publishing, and distribution – Entertainment Business Management is about being an expert at what goes on behind the scenes.

JMC will provide you with the highly transferable cutting-edge business and management skills you need to make it in this highly competitive and rapidly expanding industry. Meet the people who matter, get real-world experience in stage and production management, music publishing, talent management, and event management, and gain an innate understanding of the entertainment industry and how to manage it.

To succeed as a creative industry manager you need a fundamental understanding of the entertainment business. This Diploma will give you the background to the industry, and provide a core understanding of business practices and the challenges faced when commercializing music, entertainment, and the arts.

It will help you develop your communication skills for marketing plans, briefs, proposals, ad copy, and media releases, and gain the hands-on experience you will need in negotiating, copyright, intellectual property, licensing, and the legalities of the industry.

• Entertainment History
• Entertainment Marketing
• Digital Content Creation
• Talent Development (A&R)
• The Scope of Entertainment
• Copyright and Publishing
• Stage Management
• Production Management

Graduates of the Diploma of Entertainment Business Management may move directly into the Bachelor of Entertainment Business Management with advanced standing.

Thanks to digital technology and social media connectivity there are heaps of ways to create a career in events, music, and entertainment. After graduating with a solid network of industry contacts, top-notch critical thinking, and hands-on practical and tech skills, hit the ground running, ready to make your mark in the studio, on live events, film, TV, radio, and more.

Specific roles may include:

• Artist Manager
• Business Manager
• Booking Agent
• Promoter
• Event Manager
• Licensing Agent
• Promotions Director
• Label Manager
• A&R Manager
• Sales Director
• Media Director
• Copyright/Royalties Manager
• Licensing Manager
• Music Production Manager
• Promotions Manager
• Media Publisher
• Festival Organiser
• Social Media Strategist