Postgraduate Degree in Commercial Management and Marketing

DESCRIPTION

Preparation for the exercise of management functions with solid training in several areas in a business environment, namely in marketing, strategic management, business communication, finance and commercial direction.

OBJECTIVES

- Valuing professionalism that promotes better integration and/or performance in the field of Commerce and Marketing;
- Develop leadership skills in commercial activities, which are crucial in coordinating and creating value for organizations.

LANGUAGE OF TEACHING: Portuguese

CURRICULAR STRUCTURE

1st YEAR

- Marketing management
- Integrated Business Communication
- Commercial Management and International Business
- Management of Sales and Negotiation Teams
- Business Simulation
- Digital marketing