Post-Graduation in Digital Marketing Strategy

DESCRIPTION

The Post-Graduation in Digital Marketing Strategy aims to provide solid training that allows the resolution of marketing problems, contributing to the improvement of the decision-making process of companies. With a highly specialized team of professors and consultants, an updated teaching and learning program, adequate teaching and learning methodologies and an extremely active and practical operational dynamic, this innovative program focuses on the online aspect of the business network.

OBJECTIVES

- Create and supervise Digital Marketing campaigns using new digital media and measure their impact;
- Manage presence, in a professional manner, in the market, benefiting from all the potential of social networks;
- Implement Digital Marketing campaigns and measure their impact;
- Create content for the digital field in order to gain consumer attention;
- Create content for presence in the digital domain, respecting ethics and the legal framework applied in this domain.

LANGUAGE OF TEACHING: Portuguese