Post-Graduation in Sales Management
DURATION
10 Months
LANGUAGES
Portuguese
PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
May 2024
TUITION FEES
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STUDY FORMAT
Distance Learning, On-Campus
Scholarships
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Introduction
The Post-Graduation in Sales Management is, as a priority, a global tool at the service of a differentiating performance.
This program highlights a whole set of strategic and operational dimensions that, when put into practice correctly, constitute an adequate support to a response to highly competitive and increasingly demanding markets.
The technical and practical specificities of some critical areas for success in the function can only be apprehended through the experience provided by the active and interactive pedagogical methodologies and practices that are part of this program.
The teaching staff brings together a set of high-level theoretical and practical skills, based on a vast experience of business life and solid academic training, which together allow the optimization of the learning process.
Why the Postgraduate Degree in Sales Management?
Global view of sales performance management
It provides a global view of sales performance management in order to optimize decision making.
Commercial management themes
It deepens the main themes of commercial management, being organized in three main axes: Sales & Marketing Strategy, Sales Design and Sales Performance.
Reputable professionals in the field
It has a faculty composed of renowned professionals in the field, combining academic excellence with deep knowledge of business reality.
Business reality
It allows the development of theoretical-practical skills based on business reality and the development of an exclusive network of contacts.
Strategic dimensions
The programmatic contents are based on the strategic and operational dimensions of the area.
Practical applicability
It enhances the practical applicability of the acquired concepts to the real situations of organizations.
Certification
IPAM 's Executive Training programs are certified by the Portuguese Association of Marketing Professionals [APPM].
Admissions
Curriculum
Structure of the study plan - Postgraduate Sales Management - Lisbon
Introduction
- Sales Management Summit
1st Module
- Marketing & Sales Strategy
- Purchasing Behaviors and Consumer Trends (B2C)
- Buying and Selling Behaviors (B2B)
2nd Module
- Sales Director
- Account Management
- Finance Applied to Sales Management
- Omnichannel Sales
- Sales in an International Context
3rd Module
- Sales Processes
- Negotiation and Soft Skills
- Leadership and Sales Coaching
- Sales Metrics & Analytics
4th Module
- Applied Project
Add-on
- Customer Centricity: from Strategy to Action
Consult the study plan - Postgraduate in Sales Management in Porto
1st Module
- Sales Management Summit
2nd Module
- New Sales Culture
- Market tendencies
- Marketing and Sales Strategy
- Sales Metrics and Analytics
- Seminar 1- “Sales: past and future”
3rd Module
- Sales Director and Account Management
- Finance applied to Sales Management
- Sales in an International Context
- Sales Process
- Negotiation Soft Skills
- Leadership and Sales Coaching
- Big Data, BI and Logistics'
- Seminar 2. “Sales leadership what has changed”
4th Module
- Digital Mindset
- Digital Sales
- Social Sales & Social Ads
- Multiplatform Sales and Marketing
- Sales Automation and Email Marketing
- Seminar 3. “The post-digital era in sales”
Add-on
- Customer Centricity: from Strategy to Action
Gallery
Ideal Students
Recipients - Postgraduate Sales Management - Lisbon
This Program is aimed at professionals who wish to develop their knowledge and skills in an integrated manner in Sales and Marketing. It is also aimed at all people who, for personal and/or professional reasons, wish to reconvert their careers, acquiring commercial skills.
Recipients - Postgraduate in Sales Management in Porto
As Daniel Pink states: “we are all in sales” : that is, the primary role currently played by sales means that this program is not only aimed at sales professionals but also at all those who work in different organizations, as directly or directly everyone has a role in sales, customer relations, in short, with the profitability of organizations:
- Executives who want to acquire, update or deepen knowledge in Sales Management
- Professionals with management responsibilities
- Marketing and Trade Marketing Professionals
- Professionals in contact with the client
- Responsible for the sales process on digital platforms
- Sales Directors, Sales Directors, Sales Managers, Sales Supervisors, and Sales Representatives
- Account managers or category managers
- People who want to make a career change
Career Opportunities
Professional opportunities - Postgraduate Sales Management - Lisbon
- Executives who want to acquire, update or deepen knowledge in Sales Management
- Professionals with management responsibilities
- Marketing and Trade Marketing Professionals
- Professionals in contact with the client
- Responsible for the sales process on digital platforms
- Sales Directors, Sales Directors, Sales Managers, Sales Supervisors, and Sales Representatives
- Account managers or category managers
- People who intend to reconvert their careers.
Professional opportunities - Postgraduate in Sales Management in Porto
- Executives who want to acquire, update or deepen knowledge in Sales Management
- Professionals with management responsibilities
- Marketing and Trade Marketing Professionals
- Responsible for the sales process on digital platforms
- Sales Directors, Sales Directors, Sales Managers, Sales Supervisors, and Sales Representatives
- Account managers or category managers
- People who want to make a career change
Student Testimonials
About the School
Questions
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