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IPAM Post-Graduation in Marketing Management
IPAM

Post-Graduation in Marketing Management

10 Months

Portuguese

Part time

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On-Campus

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Introduction

This program was designed to respond to the demands that the new business ecosystem places on organizations, since, as Marketing is the central function of the business, the understanding of its evolution will determine a better individual performance of the professionals directly or indirectly involved in Marketing and therefore, from the organizations where they collaborate.

Presenting current topics and a vision of the new company 4.0, this program relies on the sharing of experiences of a faculty composed of renowned professionals in the areas they teach and with extensive national and international experience in top organizations.

It also seeks to provide professionals with skills that allow them to apply the concepts to the real situations of organizations in practice, with regard to the design and production of a marketing plan.

Main benefits

  • It contributes to an understanding of what Marketing really is today and its potential to leverage the business.
  • It allows to acquire or deepen knowledge and skills in current topics, essential for a different professional performance.
  • It promotes the practical application of the concepts of Marketing and Management to the real situations of organizations.
  • Assists in the identification and understanding of market changes and formulates appropriate responses.
  • Develops methodologies for analyzing and solving problems in a systematic way and with a multidisciplinary view.
  • Possibility of developing an exclusive network of contacts between colleagues, teachers, speakers, entrepreneurs and institutions.

Goals

  • Identify the sources of change, trends, the essential elements of business and Marketing today.
  • Determine how an organization responds to customer focus, digital, social and relational logic with different stakeholders.
  • Understand the market analysis methodologies and their application in organizations.
  • Develop the soft skills that are needed by a top manager.

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