Post-Graduation in Marketing Management
DURATION
10 Months
LANGUAGES
Portuguese
PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Scholarships
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Introduction
This program was designed to respond to the demands that the new business ecosystem places on organizations, since, as Marketing is the central function of the business, the understanding of its evolution will determine a better individual performance of the professionals directly or indirectly involved in Marketing and therefore, from the organizations where they collaborate.
Presenting current topics and a vision of the new company 4.0, this program relies on the sharing of experiences of a faculty composed of renowned professionals in the areas they teach and with extensive national and international experience in top organizations.
It also seeks to provide professionals with skills that allow them to apply the concepts to the real situations of organizations in practice, with regard to the design and production of a marketing plan.
Main benefits
- It contributes to an understanding of what Marketing really is today and its potential to leverage the business.
- It allows to acquire or deepen knowledge and skills in current topics, essential for a different professional performance.
- It promotes the practical application of the concepts of Marketing and Management to the real situations of organizations.
- Assists in the identification and understanding of market changes and formulates appropriate responses.
- Develops methodologies for analyzing and solving problems in a systematic way and with a multidisciplinary view.
- Possibility of developing an exclusive network of contacts between colleagues, teachers, speakers, entrepreneurs and institutions.
Goals
- Identify the sources of change, trends, the essential elements of business and Marketing today.
- Determine how an organization responds to customer focus, digital, social and relational logic with different stakeholders.
- Understand the market analysis methodologies and their application in organizations.
- Develop the soft skills that are needed by a top manager.
Admissions
Ideal Students
- Professionals without basic training in Marketing, coming from any type of organization or sector of activity, who wish to develop knowledge and skills in an integrated way in the area.
- Managers, entrepreneurs or self-employed professionals who wish to update and renew business and marketing skills, in order to enhance the connection of their business to target markets, expanding the number and value of opportunities.
- Responsible for business units, customer managers, product managers, brand managers, sales managers, purchasing managers, communication managers, public relations, among others.
- Marketing consultants who wish to acquire or update knowledge and skills that allow them to offer services with greater added value.
- Entrepreneurs, entrepreneurs and consultants.
- Professionals who wish to deepen and broaden their knowledge in the area, with a view to professional development or retraining.
Gallery
Career Opportunities
Objectives - Postgraduate Marketing Management - Lisbon
- Manage the Marketing function in a 5.0 context, that is, interactive, digital, customer centric and relational with multiple stakeholders
- Characterize the current business context, trends and other essential elements of business and Marketing today
- Relate Marketing with other organizational areas
- Develop the personal skills that are necessary for a top manager
- Understand market analysis methodologies and their application in organizations
- Mobilize and coordinate the organization to be more competitive in the market
- Develop skills in terms of hiring consultancy and market research.
- Develop leadership skills
Objectives - Postgraduate Marketing Management - Porto
Stakeholders
Determine how an organization responds to customer focus, digital, social and relational logic with different stakeholders. Determine the best value proposition of your offer, differentiating it from competitors, retain and win new customers.
Identify trends
Identify the sources of change, trends, the essential elements of business and Marketing today and know the needs and desires of consumers suitable for your product/service/project.
Market analysis methodologies
Understand market analysis methodologies and their application in organizations. Identify the sources of change, trends, essential elements of business and Marketing today.
soft skills
Develop the soft skills that are necessary for a top manager.