Florence boasts one of the world's most important artistic and cultural heritage, but it is also a city with a long history in Italian design.

It is located at the heart of a region home to major manufacturing excellence that has given Florence an enviable international reputation in fields ranging from fashion and artistic craftsmanship to design and technological innovation.

In such an incomparable place for those who wish to pursue contemporary art and innovation, IED focuses on methods for enhancing the benefits of intertwining local expertise with all the different cultures encountered.

The virtuous relationship between high-quality artistic craftsmanship and industry is a traditional feature of the quality of production in Florence and its surrounding.

 represents this special relationship that, when applied to training, translates into blending all these skills– both old and contemporary– which are at the basis of new professions.

Florence boasts one of the world most important artistic and cultural heritage, but it is also a city with a long history in Italian design.

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Florence, Italy

Summer Course

weeks

1 year

IED – Istituto Europeo di Design Florence

The Advanced Graphic Design Summer course provides you with the necessary skills and a solid understanding of the key areas of graphic design. You will increase your level of expertise and confidence in the many components of visual communication.

On-Campus

Full time

Advanced Graphic Design Summer Course

Enjoy a stimulating experience approaching the art and culture management process immersed in the cradle of Italian Renaissance at IED Firenze

Arts Management Summer Course

Course

months

Fashion is closely linked to communication as it allows brands to communicate their products, identity and strategy. For this reason, it is very important to be able to design advertising campaigns as well as to identify and organize promotional activities, through the most appropriate communication channels, in order to convey the characteristics of a brand and advertise its products. In this regard the Fall Semester in Fashion Communication allows you to implement your knowledge and skills in the use of communication channels such as social networks, dedicated portals, installations and the organization of events, fashion shows, conferences and public relations to reach and relate with an increasingly wide audience. In addition to providing a basic historical and cultural knowledge, linked to the evolution of styles, the course aims to stimulate and develop the critical and analytical skills necessary to interpret contemporary trends.

Course in Fashion Communication - Spring Semester

In view of the evolution of recent years, globalization, new lifestyles, technological innovation, changes in consumer and purchasing behavior, new and changing fashions and competitiveness, navigating the complex world of fashion requires a combination of elements such as careful strategy and a precise sales plan to be able to determine the success of a brand on the market. In this regard, the Fall Semester of Fashion Marketing allows you to understand and deepen the various phases of the strategic marketing process within the fashion system. By examining in a schematic and pragmatic way themes such as the concept of branding, market research, new communication technologies, public relations activities, product positioning, new trends, distribution channels, we provide you with the cognitive and operational tools necessary to support the brands operating in this sector with the formulation of targeted and effective policies and tactics.

Course in Fashion Marketing - Fall Semester

The Spring semester in Furniture design offers an insight in the Italian furnishing design culture, with a direct perspective on the manufacturing and design management process within the product supply chain. The course offers an overview on the main case histories and analyzes the cultural, morphological and technical factors that generated the success of the Italian furniture design, highlighting the key quality factors in manufacturing. Under the guidance of our professional teachers you experiment with ideation, learn how to take your concepts forward and acquire the practical and technical skills to test, model and present your designs professionally.

Course in Furniture Design – Spring Semester

Nowadays commercial interior design, which may include hotels and lounges, restaurants and retail spaces, offices, banks, theaters, and everything in between, plays a pivotal role in the success of any business. Whether it’s a luxury hotel or a small business owner, it is up to the commercial interior designer to translate the client’s vision in ways that are practical, profitable, and of course, chic, prioritizing functionality and safety without sacrificing style or aesthetics.

Course in Interior Design – Focus on Retail and Commercial Spaces – Fall Semester

Interior design is the practice of space planning and designing interior spaces in homes and buildings. It involves creating floor plans, furniture layouts, and designing the look and feel of a space. Interior design also includes the specification of furniture, fixtures, and finishes, and coordinating their installation. Through the Spring Semester Introduction to Design you experience the design methodology, learning to design interior spaces for residential use, starting from the analysis of domestic spaces and development of initial concept, to the 2D view and up to the realization of models so to define the idea and check its validity.

Course in Introduction to Design - Spring Semester

Design Made in Italy Summer course focuses on the basic skills and methodologies employed in product design, understanding the quality of Made in Italy products, especially in craftsmanship-based Italian SMEs.

Design - Made in Italy Summer Course

The Summer course in Fashion Brand Management examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product that is not only of high quality, but also authentic and perceived well. In a highly competitive market, the knowledge of branding strategies has become essential for professional development and adaptation.

Fashion Brand Management Summer Course

The Fashion Design: Design your Capsule Collection enables you to experiment with the basic tools of design. Theoretical lessons are enhanced by creative workshops, visits to companies and trade fairs, and possible seminars with industry professionals.

Fashion Design: Design your Capsule Collection Summer Course

This program focuses on the basic skills and methodologies employed in developing and producing successful events specifically for the fashion industry. The education path teaches you how to merge the use of public relations strategies, fashion communication, and event planning in order to stage an actual fashion event as your Final Project for a partner company. By the end of the course, you will have acquired the knowledge of all the steps necessary to plan, organize, and communicate a fashion event, using traditional and new media.

Fashion Events and PR Summer Course

The Fashion Marketing and Communication Academic Year allows you to analyze the relationship between brand, products, and audience and the role that marketing and communication play within the fashion industry. You will explore how brands communicate their key messages across promotional platforms such as branding, advertising, print, digital and social media, visual merchandising, retail environments, events, and experimental marketing.

Fashion Marketing and Communication Academic Year - Fall Intake

An overview of the processes and strategies for forecasting fashion trends is provided in this course. The student will be able to gain a better understanding of the dynamic nature of the modern fashion industry as well as learn and deepen some elements related to the culture of the sector. Students will have the opportunity to practice working with industry-relevant techniques. With its working method, the course provides a concrete first understanding of design tools and processes.

Fashion Trend Forecasting and Styling Summer Course

The course in Graphic Design and Portfolio offers you the possibility to challenge yourself with a creative program that combines traditional lectures and project work to approach the basic tools and techniques of graphic and visual design.

Graphic Design and Portfolio Summer Course

Interior Design is more than just aesthetics. It's about finding creative design solutions for interior environments while supporting the health, safety and well being of occupants and enhancing their quality of life. Following a systematic and coordinated methodology including research, analysis and integration of knowledge into the creative process, interior design is a multi-faceted profession whereby the needs and resources of the client are satisfied to create an interior space that fulfils the project goals. The Academic Year in Interior and Furniture Design trains Designer specialised in furniture able both to create and manage the whole design process of a project focused on space organisation and interior decoration. The education path works on shaping the individual’s design sensitivity, the construction of a personal expressive language, the acquisition of a multidisciplinary culture that combines theoretical and practical aspects.

IED – Istituto Europeo di Design Florence

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