Diploma in Business - Marketing (Co-op) - BMKT
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
TUITION FEES
CAD 9,251 / per semester *
STUDY FORMAT
On-Campus
* *international fall semester fee / international winter semester Fee: $8,186 | domestic fall semester fee: $2,429 / domestic winter semester Fee: $2,096
Introduction
Become a marketing professional and help drive results
Learn the business of marketing and how to apply it in the real world. Lots of hands-on experience. Be job-ready or pursue further studies.
Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through a busy, student-run agency, students work on a wide range of projects which they ultimately pitch to the clients for possible implementation.
Why study Business – Marketing (co-op) at Georgian?
Job opportunities
Does a career in management, sales and research, advertising agencies, marketing firms, or account management appeal to you? How about working for banks, finance, trust and insurance companies, computer firms, government ministries and agencies, producers of consumer and industrial products, wholesalers, retailers, non-profit organizations, and more?
Georgian College can provide you with solid business education options to get your career started!
Industry support
Toronto Hydro
Toronto Hydro plays an important role in Ontario’s electricity sector, servicing approximately 785,000 residential, commercial, and industrial customers in Canada’s largest city. The company has 1,270 employees and is dedicated to investing in its people and in the future by giving back to the community.
Partnering with Georgian since 2012, Toronto Hydro proudly supports enhancements to the student learning environment through funding for new state-of-the-art equipment. A proud co-op employer, the company has offered co-op work terms to more than 171 Georgian students since 2017, often leading to full-time employment after graduation.
Toronto Hydro offers a suite of 10 awards to support Georgian students in achieving their educational goals, as well as expanded opportunities around corporate training, research, and employee engagement.
Gallery
Admissions
Scholarships and Funding
Awards, scholarships, and bursaries
Postsecondary education is an investment in your future. We know many students find it tough to make ends meet, which is why we offer so many options to help you pay your way to graduation.
Georgian offers awards, scholarships, and bursaries to students of all walks of life — domestic, international, and Indigenous, full-time and part-time, first years, upcoming graduates, and everyone in between. You can afford this!
Curriculum
Semester 1
Program Courses
- ACCT 1000Financial Accounting Principles 1
- BUSI 1001Introduction to Organizational Behaviour
- COMP 1003Microcomputer Applications
- MATH 1002Mathematics of Finance
- MKTG 1000Introduction to Marketing
Communications Course
- Select 1 course from the communications list during registration.
Semester 2
Program Courses
- ADVE 1007Graphic Design Fundamentals
- ADVE 2005Professional Presentation Skills
- MKTG 1017Digital Media Marketing and Analytics
- MKTG 1018Strategic Marketing Planning
- MKTG 1019Introduction to Marketing Research
General Education Course
- Select 1 course from the general education list during registration.
Semester 3
Program Courses
- ADVE 2001Integrated Marketing Communications
- ADVE 2013Account and Project Management
- ECON 1000Microeconomics
- MKTG 2038Marketing Performance Management
Communications Course
- Select 1 course from the communications list during registration.
General Education Course
- Select 1 course from the general education list during registration.
Semester 4
Program Courses
- MKTG 1003Principles of Sales
- MKTG 2033Professional Edge
- MKTG 2039Strategic Marketing Leadership
- MKTG 2040Marketing Research Fieldwork
- MKTG 2041Applied Digital Media Marketing and Analytics
General Education Course
- Select 1 course from the general education list during registration.
Co-op Work Terms
- COOP 1053Marketing Work Term 1
- COOP 2041 Marketing Work Term 2
Program Tuition Fee
Career Opportunities
Your Business – Marketing (co-op) diploma gives you many career opportunities
Entry-level positions for graduates may include marketing coordinator, social media specialist, sales representative, and similar roles within a range of corporate settings, agencies, and non-profit sectors including the arts, education and health, and charitable organizations. Career pathways for marketing professionals may lead to executive-level positions or self-employment in a consulting capacity.