Diploma in Advertising and Marketing Communications (ADMC)
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
TUITION FEES
CAD 9,036 / per semester *
STUDY FORMAT
On-Campus
* *international fall semester fee / international winter semester fee: $7,971 | domestic fall semester fee: $2,214 / domestic winter semester fee: $1,881
Introduction
Turn your creative talent and strategic thinking into a career
Gain valuable experience in our student-run agency and on your field placement. Great industry connections. Awesome job prospects!
In this program, you explore the dynamic advertising and marketing communications industry. You gain knowledge in both theoretical and applied aspects of progressive marketing communications and acquire the industry techniques to perform the advertising/communications functions businesses require to compete in traditional and digital marketing environments. You study industry-focused courses, including social media marketing, media planning and buying, integrated marketing and communications, professional presentation skills, sales, graphic design, and digital video and content creation. Opportunities for work-integrated learning offer practical, hands-on experience with Treefort, Georgian’s in-house ad agency, where you apply knowledge and skills to develop client-based projects.
Why study Advertising and Marketing Communications at Georgian?
Advertising and marketing communications is the art and business of developing and communicating messages. It effectively reaches individuals with information about products, services, and ideas. It’s exciting, creative, demanding, rewarding and challenging.
Let Georgian give you a head-start on your career in advertising and marketing communications!
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Admissions
Scholarships and Funding
Awards, scholarships, and bursaries
Postsecondary education is an investment in your future. We know many students find it tough to make ends meet, which is why we offer so many options to help you pay your way to graduation.
Georgian offers awards, scholarships, and bursaries to students of all walks of life — domestic, international, and Indigenous, full-time and part-time, first years, upcoming graduates, and everyone in between. You can afford this!
Curriculum
Semester 1
Program Courses
- ADVE 1004 Introduction to Advertising
- ADVE 1007 Graphic Design Fundamentals
- ADVE 2005 Professional Presentation Skills
- MKTG 1000 Introduction to Marketing
Communications Course
- Select 1 course from the communications list during registration.
General Education Course
- Select 1 course from the general education list during registration.
Semester 2
Program Courses
- ADVE 1003 Copywriting and Content Strategy
- ADVE 1008 Media Planning
- ADVE 2001 Integrated Marketing Communications
- MKTG 1017 Digital Media Marketing and Analytics
- MKTG 1019 Introduction to Marketing Research
Communications Course
- Select 1 course from the communications list during registration.
Semester 3
Program Courses
- ADVE 2013 Account and Project Management
- ADVE 2020 Social Media Strategy
- ADVE 2021 Media Buying
- ADVE 2022 Graphic Design for Advertising
- ADVE 2024 Digital Video and Content Creation
General Education Course
- Select 1 course from the general education list during registration.
Semester 4
Program Courses
- ADVE 2006 Campaigns and Professional Practices
- ADVE 2023 Emerging Trends in Advertising
- ADVE 2025 Certifications for the Advertising Industry
- MKTG 1003 Principles of Sales
- MKTG 2041 Applied Digital Media Marketing and Analytics
Program Option Courses
- Select 1 course from the Program Option Courses listed below during registration.
General Education Course
- Select 1 course from the general education list during registration.
Field Placement
- Select 1 of the placement opportunities from the Field Placements listed below, and contact the program coordinator for assistance.
Field Placements
Select 1 placement opportunity from the list below, and contact the program coordinator for assistance.
- ADVE 2011 Field Placement - ADMC
- ADVE 2019 Career Analysis
Optional Courses
Select from the available list during registration, options may include
- ENTR 1002 Introduction to Entrepreneurship
- MKTG 2031 Sport Marketing and Sponsorship
- ADVE 2004 Public Relations
Program Tuition Fee
Career Opportunities
Your Advertising and Marketing Communications diploma gives you many career opportunities
Graduates may find employment in the advertising or marketing departments of industries, such as retail, distribution, public relations, technology, media and/or manufacturing. Graduates may work in a number of roles, such as creating and placing advertising and promotion materials, engaging in the sale of advertising space or time on behalf of a digital or print medium, or entering the advertising agency field in a creative, research, production or client services role.