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George Brown College Advanced Diploma in Business Administration–Marketing (with or without work experience)
George Brown College

Advanced Diploma in Business Administration–Marketing (with or without work experience)

Toronto, Canada

3 Years

English

Full time

Request application deadline *

Request earliest startdate

CAD 17,925 / per year

On-Campus

* most programs fill quickly, so we strongly recommend that you apply at least six months in advance

Introduction

The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for more advanced hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

  • Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
  • Conduct primary and secondary market research to provide the information needed to make marketing decisions.
  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
  • Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets.
  • Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
  • Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies.

Embedded in all of the above will be the development of soft skills including communication, presentation, and team-building as well as the analytical skills required by marketers today.

George Brown College actively works with industry partners in order to:

  • align the curriculum to industry needs
  • provide students with hands-on learning through class projects
  • offer students field education opportunities
  • offer students the opportunity to make industry contacts and build their network

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

  • Ontario Colleges Marketing Competition
  • Vanier BDC Case Challenge
  • Enactus George Brown
  • speed mentoring event
  • Great Canadian Sales Competition
  • Ad Week

There is also an Advanced Diploma in Business Administration–Marketing (with work experience) option available.

Your Field Education Options

Work Experience (Co-op and Internship)

The Advanced Diploma in Business Administration-Marketing (with work experience) option requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.

In addition to on-the-job work experience, George Brown College endeavors to provide field education opportunities with real-world challenges and clients.

Admissions

Scholarships and Funding

Curriculum

Program Outcome

Program Tuition Fee

Career Opportunities

About the School

Questions