This two-year business marketing diploma program is designed for those looking to gain strong foundational skills to work within the marketing industry. Not only will you take courses in traditional and digital marketing concepts, market research, customer analysis and communications, but you’ll also gain an understanding of accounting and economics. You’ll graduate with confidence and a knowledge base to kickstart an exciting and successful marketing career.

This business marketing program covers customer analysis, segmentation and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Experiential learning includes market research studies, advertising campaigns, sales and business plans, many providing opportunities to work with live clients. You’ll also learn to use current software, including presentation, spreadsheet, graphic design and publishing applications.

Successful graduates of this diploma in marketing program who meet admission requirements are also eligible for transfer to the Business Administration - Marketing Advanced Diploma or the Honours Bachelor of Commerce (Digital Marketing) Degree.

Available in a traditional in-class format with September, January, February and May admissions or as a fully online (asynchronous) business marketing program, full-time or part-time. A co-op version of this program is also available.

This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer designation.

As the only marketing designation recognized across Canada, the CMA’s Chartered Marketer (CM) designation sets a high standard in the marketing industry. It's a testament to your commitment to ongoing professional development and staying up to date on evolving marketing trends. Plus, Chartered Marketers get access to exclusive CM benefits! Whether you're a current student or a proud alum, this is your chance to elevate your professional profile and join the ranks of esteemed marketers in Canada.

This business co-operative education program will provide you with the opportunity to explore accounting, finance, marketing, human resources, operations and supply chain management, small business and project management. You’ll study and collaborate with future colleagues, networking with experienced professors. Your concepts of leadership, whether with a small business, in entry-level management, in the not-for-profit sector, or within corporations, will be nurtured and challenged. You’ll also gain valuable work experience during a paid co-op work term and develop real business skills.

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Fanshawe College is a large, publicly-funded college located in London, Ontario, Canada – approximately a two-hour drive from Toronto and Niagara Falls. There are 21,000 full-time students, including more than 7,500 international students from more than 100 countries.

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