The Power of Data (CRM and Data)
ESEI International Business School Barcelona
EUR 1,100 *
Earliest start date
* Earliest start date Fall 2023 and Spring 2024
In this online module, you will learn how CRM and Data management. You will find out what a Customer Relationship Management tool is, what it is used for and how it is used as a data management platform. You will also explore what kind of data the different types of CRM collect and what the different types of CRM allow companies to do. Looking specifically at Data, the course delves into how to use data in a powerful way for business, for example through accurate targeting or messaging in advertising, personalisation of UX, community behaviour understanding, etc. Finally, you will gain insight into why data is “the new gold” in today’s business context and how it impacts us in terms of online behaviour and decision-making, among other things.
ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
- 40% group project submission
- 20% individual project submission
- 20% group presentation of the project and Q&A
Class Participation- 20%
- 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.