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Culinary Institute of Barcelona Entrepreneurchef Program: Design, Creation & Strategy of Restaurant Businesses
Culinary Institute of Barcelona

Entrepreneurchef Program: Design, Creation & Strategy of Restaurant Businesses

Barcelona, Spain

14 Weeks

English, Spanish

Full time

Request application deadline

Jan 2025

EUR 13,200 *

Distance Learning, On-Campus

* January 2025: € 13,200 - January 2026: € 11,220

Introduction

Beyond entrepreneurship as a Chef.

Those who do not innovate are doomed to follow those who have.

Today, the restaurant world has become more complex for many reasons and the most successful establishments are those that simultaneously combine design, creation and strategy in the business concept itself as a product.

That is why when we decided to design this course focused on restaurant business entrepreneurship , we have done so in such a way that our students feel that they are permanently looking to the future and understand that the only possible way to lead the future is by inventing it yourself, innovating.

This course gives you a global vision from the conception stage until after the opening, preparing you directly towards the goal: "I am going to create my own restaurant". Whether you have a clear project or not, the course will open your mind to new ways of understanding the restaurant business and, above all, to the ways in which customers will accept your proposal in the years to come. This course is a journey through all the stages you will have to go through, paying special attention to the behavioral aspects of customers, the latest business models and, of course, the digital environment that will condition success.

One of the things that will surprise you most about this Entrepreneur Chef program is the approach. Don't expect a course that will fill you with information that you won't know when to manage. This is a course that activates knowledge in a different way, that makes you investigate, that teaches you to solve the problems you encounter when you want to design and create. Almost every subject has a practical workshop assigned to it, up to 11 workshops, in which, as a team, you will use the knowledge acquired in a real way.

This approach also includes very innovative aspects such as the treatment of the client from an anthropological point of view, in which you will discover both human motivations and behaviors so that you can then design your restaurant according to those needs that must be covered and satisfied.

This course explains how to create and elaborate the product, market and communication strategy. You will use digital and traditional tools, but at the end of the course you will have obtained a knowledge and a language that is totally new to you and that will give you many competitive advantages when you launch your idea.

You will learn from the hand of their creators and owners paradigmatic examples of different successful business models, from a hamburger restaurant to consecrated and revered establishments with Michelin stars.

You will learn the virtues and weaknesses of all of them. And you will go on a journey, in the company of experts, that you will never forget, visiting more examples and delving into the motivations, the stories that cover and give meaning to these mythical temples of gastronomy.

This course will open your mind to new models, new ways of understanding a restaurant and, above all, will help you learn the future before the others.

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