Graduate Certificate in Marketing Management
Centennial College
Key Information
Select location
Campus location
Online Canada
Languages
English
Study format
On-Campus
Duration
1 year
Pace
Full time
Tuition fees
CAD 4,118 / per year *
Application deadline
Request info
Earliest start date
Request info
* tuition 2 semesters Canadian students; CAD 15,693 - tuition 2 semesters International students
Introduction
- Program Code: 2825
- School: The Business School
- Credential: Ontario College Graduate Certificate
- Program Type: Graduate Certificate program
- Program Length: 1 year/ 2 semesters
- Location: Progress Campus
In just two semesters, Centennial College's Marketing Management program will prepare you to become a marketing professional who carries out a broad range of marketing functions within the business, government and not-for-profit organizations.
This Business graduate certificate program will cover marketing management along with related subjects in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research and international marketing strategy. As a result, you'll develop a solid understanding of domestic and international marketing issues.
Once you graduate, you'll be able to employ analytical, decision-making, organizational and communications skills to support the marketing activities of a wide variety of organizations. You may also continue your studies in a specialized area such as research and analytics or corporate account management.
In today's competitive marketplace, it's essential that every business develops, implements and monitors a strong marketing plan. Environmental factors such as evolving technology, societal and sustainable needs, demographic trends, regulatory changes and intense competition continue to challenge the marketing function to provide more returns to an organization's various stakeholders. Understanding what customers want and providing products and services to them is the essence of marketing. This challenging graduate certificate program will give you the opportunity to develop knowledge and skills applicable to today's workforce.
Admissions
Curriculum
Semester 1
- BUSN-733 Business Communications 2
- MGMT-704 Management and Leadership
- MKTG-716 Marketing
- MKTG-717 Marketing Brand Management
- MKTG-719 Marketing Project Management
- MKTG-743 Fundamentals of Marketing Research
Semester 2
- BUSN-702 Coop/Employment Preparedness
- MKTG-709 Marketing Metrics and Decision Making
- MKTG-728 Integrated Marketing Communications
- MKTG-731 Customer Experience Design
- MKTG-732 International Marketing
- MKTG-747 Digital Marketing Strategies
Program Outcome
Program Highlights
- You learn to develop and apply marketing strategy from a domestic and international perspective leveraging market research.
- The Marketing Management program prepares you to manage the execution of key marketing projects and take on digital marketing planning and execution.
- In ways that are interactive and engaging, you have the opportunity to evaluate the differences between marketing products and marketing services and evaluate integrated marketing communications.
- Program instructors are industry professionals with years of experience, who are approachable and ready to help.
- Upon program completion, you will be prepared to join the domestic and global workforce in several aspects of marketing strategy and execution.
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Formulate a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
- Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/ distribution of products, concepts, goods, and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product, good and/ or service in local, national or international markets.
- Conduct market research to provide the information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
- Develop learning and development strategies and plans to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives.
- Participate in and contribute to a framework of organizational policies and practices, when conducting the business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
- Employ the management techniques of planning, organizing, directing, and controlling marketing functions and activities in response to the business needs of the organization.
Career Opportunities
Career Outlook
- Marketing manager
- Advertising executive
- Marketing communications coordinator
- Client marketing specialist
- Customer marketing specialist
- Marketing associate
Areas of Employment
- Retailers
- Small businesses
- Marketing agencies
- Consumer packaged goods
- Franchises
- Hospitality, food and beverage
- Transportation
- Institutions
- Government
- Education
- Financial services
Student Testimonials
English Language Requirements
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