Graduate Certificate In Marketing (Digital Engagement Strategy)
Centennial College
Key Information
Select location
Campus location
Online Canada
Languages
English
Study format
On-Campus
Duration
2 semesters
Pace
Full time
Tuition fees
CAD 16,539 *
Application deadline
Request info
Earliest start date
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* for 2 semesters for international students / fees include incidental fees and health insurance for the first year of study
Introduction
- Program Code: 2849
- School: The Business School
- Credential: Ontario College Graduate Certificate
- Program Type: Post-diploma program
- Program Length: 1 years/ 2 semesters
- Location: Progress Campus
Marketing – Digital Engagement Strategy is a business graduate certificate program that will provide you with the digital marketing skills required in today’s business world. You'll learn to analyze trends in technology, derive insights from data, design content management strategies, and execute plans across paid, owned, and earned media. You'll also gain insight into how to develop and evaluate digital marketing strategies to maximize customer engagement and create meaningful interactions in support of business growth.
Experiential learning opportunities with a marketer, a retailer, or an agency serving clients will be included in this college marketing program. These experiences will allow you to improve your leadership, entrepreneurial, organizational, project management, and teamwork skills, while effectively applying learning in a real-world environment.
As part of the program's coursework, you'll be eligible to earn industry certifications such as Google Ads, Google Analytics as well as prepare for the Facebook Blueprint certification. Additionally, the core skills you develop may be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation.
Please note: This program will make use of the blended delivery method and will encourage accessing online tools through Centennial's Bring Your Own Device program.
Admissions
Curriculum
Program Outline
Semester 1 | Semester 2 |
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Program Outcome
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Develop strategies and tactical plans across paid, owned, and earned channels to maximize digital marketing engagement.
- Integrate the latest technologies into the design and execution of marketing programs and omnichannel engagement.
- Evaluate and recommend innovative content marketing strategies that align with corporate goals, marketing objectives, and brand guidelines.
- Determine the most suitable approaches to curate and commission the creation of new content in support of a digital engagement strategy.
- Create and design a web analytics measurement framework to assess the effectiveness of the digital marketing programs and fulfillment of business objectives.
- Complete all work in compliance with relevant law, industry standards, and business best practices.
- Use budget planning and project management principles to execute and manage cross-channel content marketing programs.
- Develop strategies for personal, career, and entrepreneurial development to enhance work performance and maintain currency with the industry.
Career Opportunities
Career Outlook
- Marketing Manager
- Online Marketing Professional
- Digital Marketing Specialist
- Digital Media Planner
- Manager Performance Marketing
- Web Analytics Specialist
Student Testimonials
English Language Requirements
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