Luxury Brand Management Fashion Course
London, United Kingdom
DURATION
4 Weeks
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Scholarships
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Introduction
Learn how premium brands position themselves and market their products through marketing, brand building, and brand psychology in this fashion course by Bayswater.
- Learn how to stay relevant and create new luxury fashion concepts
- Study in London, the fashion capital of the world
- Suitable for various skill levels
- Gain access to exclusive PR and fashion events
Why Study at Bayswater?
In 2021 we joined forces with Eurocentres, an icon in our industry with over 70 years’ of experience, representing a new era in international education. This is where experience meets progress. Together, as Bayswater, we have become a leading provider of experiential education to Generation Z. We offer a wide range of courses that give students relevant, cutting-edge skills for the future economy, whilst satisfying every young person’s dream of exploring the world and expanding their horizons.
Luxury Brand Management at Bayswater
Our Luxury Brand Management fashion course covers marketing, brand building, and luxury brand psychology as well as the basics of fashion theory. You will learn hands-on skills from industry experts who have styled shoots, edited magazines, dressed celebrities, and even run their own fashion labels. This course isn’t just about classes. You will also learn through workshops, specially curated visits, and guest speakers, and receive valuable career advice.
What's Included in Luxury Brand Management?
- Lecture-style classes taught by outstanding fashion industry professionals
- Exceptional morning programming with visits to key fashion locations
- Workshops, company visits, and guest lectures from the fashion industry
- Group work, culminating in an end-of-course presentation
Duration: 4 Week, 60-hour Course
Admissions
Curriculum
- Introduction to Luxury Brand Management
- Consumerism and Customer Psychology
- Customer Psychology in Luxury
- Brand Management
- Creating a New Luxury Brand
- Luxury Fashion Products and Audiences
- History/Evolution of Luxury Fashion Brands
- Establishing a Brand using PR and
- Social Media
- Marketing Strategy for Luxury Fashion Brands
- Value of Brands: Customer Relationship & Customer Experience
- Luxury Brand Management Process
- Establishing Luxury & Maintaining
- Brand Equity
Program Outcome
Luxury brand management is quite unlike other forms of brand management. On this exciting course you will learn how to identify luxury target customers and their needs and develop an understanding of how to build target customer profiles. Gain insight into the importance of social digital platforms in the formation of successful branding, and how to approach the concept of luxurious branding in the heart of London.