The area of fashion marketing focuses on a variety of business and couture-related topics. Depending on the program, students may study apparel analysis, social facets of fashion, e-commerce strategies, economics and apparel markets, statistical analysis and research methods.

Universities in Turkey provide either two or four years of education for undergraduate studies, while graduate programs last a minimum of two years. There are around 820 higher education institutions in Turkey including 76 universities with a total student enrollment of over 1 million. The quality of education at the Turkish universities varies greatly, some providing education and facilities on par with internationally renowned schools.