Digital marketing professionals are experts in promoting brands and products on social media, mobile apps, text messaging, digital radio and television, and emerging forms of digital platforms. They also work to create successful campaigns and messages designed specifically for each kind of channel.

Individuals who are interested in pursuing highly skilled careers may want to start by earning an associate degree at a community college or university. As students earn their degrees, they often expand their knowledge and worldview, as well as increase their professional qualifications.