This ten-week intensive course has been designed to give students a unique insight into the fashion industry. The course is divided into three main areas of study: Fashion Media, Fashion Marketing and Visual Communication for Fashion.
The Visual Communication unit runs throughout the course, underpinning learning in Fashion Media and Marketing with practical skills. A key aim is to provide students with a range of opportunities to increase their practical experience, such as providing an opportunity to plan and style a fashion shoot in the college photography studio. From the outset, students are encouraged and supported in producing high-quality outcomes that will provide the foundation for a strong portfolio. Students will learn the basics of, or develop their existing skills in relevant software such as InDesign and Photoshop.
During the Fashion Media unit, which runs during the first half of the course, students analyse recent developments in digital media and assess how these impact on the magazine industry. The aim is also to increase understanding of the varied roles within a magazine, as well as the process of creating a new issue of a Condé Nast title. The project for this topic involves working in a team and developing a range of transferable skills, including ideas generation, project management and verbal and interpersonal communication.
The Marketing Fashion unit is the focus of the second half of the course and allows students to focus on an area of personal interest within the fashion industry. The unit project is to develop a marketing strategy, which is communicated in visual, verbal and written formats. This could be a strategy for an established fashion brand or a business plan for a new start-up. Key topics include principles of marketing, PR, buying and merchandising, and branding.
Throughout the course, students will be encouraged to focus on their own professional development and will have a busy schedule of industry talks and museum and gallery visits. As well as exploring fashion industry practice, students will also consider the culture and context of fashion and examine its evolution.
This is a full-time course. The schedule allows for personal study time in order to provide students with the opportunity to produce the highest possible standard of project work. Students are required to attend a minimum of fifteen hours of lectures, seminars and workshops each week.
|Introduction to Fashion Media
|Visual Communication for Fashion
07 October 2019 - 13 December 2019
27 April 2020 - 03 July 2020
05 October 2020 - 11 December 2020
* All dates subject to change
2019: £8,832 including VAT
Applicants will be expected to have completed the Three Stage application process (see How to Apply) and to have a good level of the English language (see the English Language Requirements section).
Applicants must be 18 years or older by the start of the course.