Visual merchandising

General

Program Description

Visual merchandising

Classes will be taught both Italian and English

The visual merchandiser conceives and creates and ideal set around the product by maximising its visual impact and interpreting the brand represented by it.


The course aims at providing students with the skills needed to create a display that, through its visual appeal, represents a real meeting point between client and company.

Course Program:

- Introduction to visual merchandising
- Definition and tasks of the visual merchandiser
- Retail trade
- The concept store
- Visual merchandising in clothing and accessories
- Visual merchandising and brand identity
- Retail management
- Research and analysis of visual merchandising latest trends
- The elements of visual
- The shopping windows and its rules
- Organization of the retail space
- The actions of visual merchandising: layout and display
- Lighting techniques
- Analysis of excellence examples


Visual merchandising is a one month course.

Attendance:
Monday, Wednesday and Friday
09:30 - 12:30
Tuesday and Thursday
09:30 - 12:30 and 14:00 - 17:00
108 hours
(75 h. classroom and project work)

Available date:

16/05/2012

16/05/2013

We can provide you all the necessary documents to get student visa.


We can offer our help to find accommodation


Fundamental prerequisite to attend the course is to have already turned 18 years old

Last updated Dec 2017

About the School

Uptodate Fashion Academy - besides being the first international Academy to offer qualified, innovating and formative paths of undisputed value, it is a place where Fashion & Beauty find their per ... Read More

Uptodate Fashion Academy - besides being the first international Academy to offer qualified, innovating and formative paths of undisputed value, it is a place where Fashion & Beauty find their perfect fusion, guaranteeing qualification and updating on trends and aiming at the complete customer satisfaction. Uptodate is a veritable case of Italian excellence. Uptodate Fashion Academy is the leader in the world of fashion and beauty studies. Founded on a newconcept incorporating creativity, professionalism, and trend research. Uptodate Fashion Academy is the heart of MIlan, the fashion capital of the world, established in 2001 with a mission of providing the highest level of trend knowledge and training to guide the emerging professionals into the world of Fashion and Beauty. Method and Vision The trend-setter - in fashion, beauty, design and style - is confronted with the "prevailing" currents, but sets his own goal which becomes attractive for the trend already following these currents. Certificates ISO 9001/2000 Quality Certificate Read less