Skills & Tools
Use industry standard tools such as Sketch and Invision to prototype and wireframe design solutions.
Put together a full suite of UX documentation for a digital product, from user personas and wireframes to interactive prototypes.
The Big Picture
Connect and convey how insights into customer behavior — from problems to solutions — can optimize any product or service.
Meet Your Support Team
Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.
Learn industry-grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.
Taking on new material isn’t always easy. Through office hours and other channels, our TAs are here to provide you with answers, tips, and more.
Our alumni love their Course Producers, who kept them motivated throughout the course. You can reach out to yours for support anytime.
See What You'll Learn
Unit 1: Design Process
- Intro to UX & Design Thinking
- Explain course expectations in terms of pre-work, homework, projects, office hours, Schoology, etc.
- Define the elements of User Experience Design.
- Develop basic skills in creative problem solving, innovation, and human-centered design through a fast-paced design thinking activity.
- Sketch out potential design solutions to the problem you have defined.
- Prototypes, Feedback, & Critique
- Practice adapting to rapidly changing stakeholder requirements.
- Create a paper prototype of your proposed solution.
- Present designs and justify design decisions.
Unit 2: Rapid Prototype
- User Research
- Describe the skills required to conduct and recruit for an effective user interview.
- Define contextual inquiry and articulate its benefits.
- Prepare unbiased interview questions.
- Conduct an effective user interview.
- Draft a research plan and write a discussion guide for final project interviews.
- Competitive Research
- Compare products in the same space or in adjacent industries, including competitive reviews and task analyses.
- Conduct competitive research to help inform your final project concept.
- Explore how surveys and task analysis inform research.
- Synthesizing Research & Creating Personas
- Use research to create an affinity map that identifies trends and insights within your research findings.
- Articulate the benefits and shortcomings of personas as a design tool.
- Use research to create personas that reflect the target audience.
- Defining User Goals & User Flows
- Effectively synthesize research into a problem statement and design direction that reflects the primary need of your target audience.
- Apply sketching techniques to ideate through solutions.
- Explore examples of how to map the flow of a specific product or experience.
- Construct a first draft of the user flow for the primary user goal for your final project.
- Paper Prototyping & Usability Testing Basics
- Articulate the value of testing early in the design process.
- Apply paper prototyping techniques to iterate on your design concept.
- Practice formulating task scenarios and running usability tests.
Unit 3: Hi-Fidelity Prototype
- User Stories & Feature Prioritization
- Break down your user goals into more granular user stories.
- Use a common framework to prioritize features that align with your vision.
- Discuss struggles with feature prioritization and vision alignment and how to address them.
- Information Architecture & Navigation
- Define the field of Information Architecture and explain when its techniques are used in a project.
- Explore methods for organizing complex and diverse types of content.
- Apply card-sorting techniques to structure and validate your proposed information architecture.
- Use card sorting results to construct a sitemap that will then become navigation.
- Responsive/Native Design & Design Patterns
- Describe the respective technical capabilities of responsive sites and native mobile apps.
- Evaluate options and choose what format is most advantageous to your final project.
- Gain exposure to design patterns.
- Define best practices for wireframing and annotating.
- Use industry standard tools (Sketch) to create high-fidelity wireframes
- Download UI kits and discuss their role.
- Explain the difference between human interface guidelines, design principles, pattern libraries & style guides.
- Visual Design Basics
- Explore principles of design and how they relate to digital interfaces.
- Learn to apply fundamentals of visual hierarchy, grid systems, and typography to give your final project UI more structure and clarity.
- Make visual hierarchy and typographic choices that enhance the appeal and clarity of your content.
- High Fidelity Prototyping
- Identify and describe the different categories of tools for prototyping.
- Create clickable prototypes using InVision that will support usability testing goals.
- Discuss gestures and motion how they are commonly applied.
- Advanced Usability Testing
- Prepare a discussion guide to test your final project.
- Run 3 usability tests using best practices.
- Synthesize your testing results and identify major takeaways from testing.
- Outline 3-5 improvements that you will make to your work.
Unit 4: Refine
- Onboarding & Behavior Change
- Describe what makes a great onboarding/ first-time user experience.
- Practice designing an onboarding experience that communicates the value of your product to potential users.
- Learn about Nir Eyal’s Hooked model of habit formation and how it may be applied to the final project.
- Practice applying different types of variable rewards to final project concepts to create experiences that will keep users wanting more.
- Final Project Workshop
- Receive instructional team feedback on your final project.
- Turn your project into a stakeholder presentation.
Unit 5: Present
- UX Mini-Project
- Practice going through real industry UX design problems from beginning to end.
- Work in teams or independently to develop design solutions for the industry design problem.
- Present your design solution.
- Presentation Day 1
- Define and describe the principles that drive a strong user experience with search & results.
- Identify the components of search & results, recognize their function, and how to use them effectively.
- Review & evaluate examples of search & results.
- Evaluate how the use of specific search & results components, in given contexts, enhances or detracts from the user experience.
- Design a search experience that provides a strong user experience.
- Presentation Day 2
- Effectively communicate your design solution in a final project.
- Critique and provide feedback to classmates.
- Portfolios & Next Steps
- Explore examples of good UX portfolios and discuss the story aspect of portfolio building.
- Write the 5 most valuable takeaways from your project.
- Practice telling your personal story to different types of stakeholders.
- Identify next steps and receive project rubrics and grades.
Need payment assistance? Our financing options allow you to focus on your goals instead of the barriers that keep you from reaching them.
Apply for 3-year, fixed-rate, merit-based loan¹ for your tuition and cost of living financing. Current income not factored into financing approval for Immersive students.
¹Must be a US citizen or Permanent Resident; approval pending state of residency.
Financing options differ in each market and are only available to students accepted into our programs. Contact a local admissions officer for more info.