Undergraduate Pathway in Marketing

General

Program Description

Why study this pathway programme?

  • The University has its own in-house, student-run marketing agency, where you can sharpen your skills by working on real briefs from leading businesses.
  • Degrees are recognised and aligned with the Chartered Institute of Marketing (CIM), ensuring fresh and relevant content full of industry insight.
  • You have the opportunity to specialise after your First Year, depending on where you’d like your career to take you – Advertising and Public Relations, Consumer Psychology, Digital, Retailing or Professional Practice.

My marketing placement at Edgbaston Cricket Ground - Shauna's story from Navitas on Vimeo.

Stage 1: University Foundation

Modules

  • Interactive Learning Skills and Communication*
  • Business Studies*
  • Critical Thinking
  • Composition and Style*
  • Accounting*
  • Business Mathematics*
  • ICT Skills
  • Globalisation

*Modules covered in the one-semester variant

Stage 2: First Year Degree

Modules

  • Business Foundations
  • Marketing Foundations
  • Professional Development
  • Consumer Psychology
  • Introduction to Creative Concepts and Design
  • Business Environment

Birmingham City University Degree Pathways

  • BA (Hons) Marketing
  • BA (Hons) Marketing (Advertising and Public Relations)
  • BA (Hons) Marketing (Consumer Psychology)
  • BA (Hons) Marketing (Digital)
  • BA (Hons) Marketing (Retailing)
  • BA (Hons) Marketing (Professional Practice)

Special entry requirements

For the First Year, students must have a Mathematics qualification equal to GCSE Grade C/4 (or equivalent in a different qualification).

Last updated Jan 2020

About the School

BCUIC is a direct pathway to Birmingham City University for international students. We offer Foundation, First Year and Pre-Master’s entry points, depending on your level and the degree you want to st ... Read More

BCUIC is a direct pathway to Birmingham City University for international students. We offer Foundation, First Year and Pre-Master’s entry points, depending on your level and the degree you want to study. Read less