UBC Certificate in Integrated Marketing Strategy

Sauder School of Business, University of British Columbia

Program Description
EFMD Equis Accredited

UBC Certificate in Integrated Marketing Strategy

Sauder School of Business, University of British Columbia

UBC Certificate in Integrated Marketing Strategy -- Creating Value in Today’s Dynamic Marketplace

Offered in partnership with UBC Continuing Studies

The UBC Certificate in Integrated Marketing Strategy is a part-time program for sales managers and representatives, marketing professionals, managers, entrepreneurs and consultants looking to incorporate online and traditional marketing techniques into integrated strategies that maximize the impact and reach of marketing spending.

Courses can be taken as part of this certificate or you may register for the courses individually. An application process is required to enroll in the Certificate. Once you are accepted into the program, you will be instructed to enroll in each course.

Benefits to You

  • learn how to create and implement integrated marketing strategy techniques
  • understand how Internet marketing tools have changed marketing, from an integrated marketing strategy perspective
  • recognize and develop marketing opportunities
  • assess popular tools and methods used in integrated marketing campaigns
  • identify the critical metrics needed to assess and improve marketing efforts
  • build powerful online/offline brands that give you an edge in capturing greater market share

Benefits to Your Company

  • give your enterprise a competitive advantage and leadership position in the marketplace, by integrating marketing and e-business strategies
    develop new types of interactive products and services
  • use integrated marketing communication techniques to strengthen relationships with existing customers and attract new ones
  • extend market reach and depth locally and globally to develop markets previously inaccessible

Program Format

The certificate program is delivered in a combination of 100% online and classroom based face-to-face (F2F) sessions. Certificate participants are expected to complete the program within two years. Under exceptional circumstances, extensions may be granted.

This school offers programs in:
  • English
Duration & Price
This course is Online & Campus Combined
Start Date
Start date
Sept. 2017
3 months
Part time
5,300 EUR
Start date Sept. 2017
Canada Vancouver, British Columbia
Application deadline Request Info
End date Request Info
Duration 3 months
Price 5,300 EUR