Sport and sport events have the potential to impact our society in both positive and negative ways. The ability of a sport federation or organisation to balance the economic, environmental and social impact of their activities, including events they host, organise or govern is critical to the future development of their sport.
Now more than ever, sports managers and event organisers have the opportunity to positively harness sport for the benefit of society, and by doing so, contribute to their organisation's bottom line.
Over two days, the SSE Open Module provides an understanding of the current challenges and opportunities of sustainability in sport. This understanding will be reinforced through a number of case studies, which offer concrete examples of what leading sports organisations, such as FIFA, the International Olympic Committee and the International Automobile Federation are achieving in this area.
Participants will also gain insight into the best practices adopted by the American major leagues such as the NFL, NBA and MBL. Throughout both days, group work and discussions will challenge the existing ideas of sustainability in sport, with a particular focus on the business case for sustainability while simultaneously addressing the demands of multiple stakeholders.
2nd and 3rd of April, 2020
The fee includes:
- Course materials
- Daily lunch
- Certificate of Completion
WHO SHOULD ATTEND
Participants are professional, part-time or volunteer managers and organisers of international sports events, as well as staff from sport federations, corporate sponsors and organising committees looking to successfully incorporate Sustainability into events for further competitive advantage.
The Sustainable Sport & Events Open Module brings together leaders of International Sport organisations and other experts within the AISTS network, including FIFA, the International Automobile Federation, International Olympic Committee, Green Sports Alliance, and Dow Chemicals, to create a module that is pertinent and practical to the modern landscape and recognises the increased expectations of all stakeholders from athletes, fans, media to sponsors.
Class Size: Approximately 40-50 individuals.