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Summer Courses in Marketing Studies in Europe 2020

Students may enroll in a variety of summer courses across a wide range of disciplines. Courses in humanities, mathematics, and social sciences are commonly offered. Business and management courses may also be available at some institutions.

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

 

 

There are more than four thousand higher education organizations in Europe, from leading research institutions to small, teaching-focused universities. Europe itself is not as much different than other continents, reaching from the Arctic Circle to the coast of Africa.

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8 Results in Marketing Studies, Europe

BAU International Academy of Rome

A 2-Week, on the road, full immersion into the mindset behind the Italian Design and the industry of luxury, traveling from the Venice Biennale of Art to the coast of Lig ... [+]

Program Description

The aim of this program is to understand the vision and the approach behind Italian Design.

It is taught in English and targets interior designers, architects, experts of visual communication and brand design, people who are pursuing their career in the fields of architecture, design, and luxury.

The program will be held on the road, traveling from Venice to the coast of Liguria (5 terre) and ending in Tuscany.

Tentative Schedule

Sunday, July 14

Arrival in Venice from Istanbul and check in at Plaza Hotel

Monday, July 15

Morning: Workshop LEGO Serious Play in the historical building of Ca Memmo in the heart of Venice... [-]

Italy Rome
Open Enrollment
Full-time
Campus
IED – Istituto Europeo di Design Madrid

The Digital Strategy and Social Media Summer Course is divided into two parts, each one lasting two weeks. ... [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Digital Strategy and Social Media Summer Course is divided into two parts, each one lasting two weeks.

Course Objectives: to acquire a deep understanding of the work carried out by a Strategic Planner and Social Media Manager. to learn to develop a social media strategy for any brand or institution. to learn to use the necessary tools to build a brand message in social networks and to monitor existing mentions and conversations. to delve into existing channels and to learn about regulations and professional deontology.

Social networks have turned into the place where brands interact with their target customers and represent a great opportunity to participate in the client’s life. Companies have therefore assimilated social media in their global communication strategy. A Social Media Manager is the spokesperson of a brand for the internet, and should be an experienced communication expert capable of building contents, dealing with communities. He should be proficient in social media and skilled at monitoring web reactions, through specific tools that allows him to examine information that he can pass on to Communication and Marketing managers. Programme: the Web 2.0 and social networks. How to design a social media strategy. Monitoring: analytics tools and reports. Social networks: Tuenti, Twitter, LinkedIn. User-generated content platforms: YouTube, Flickr. Corporate blogs. Brand content-generating, storytelling. SEO and SEM. Geolocation and mobility. Online reputation. How to measure ROI and ROR. Final project.... [-]

Spain Madrid
July 2020
Spanish (Spain)
Full-time
4 weeks
Campus
IES Abroad

Learn French while studying international marketing and brand management in Paris, one of the world’s great cities—home to Global Fortune 500 companies and lu ... [+]

Overview

Learn French while studying international marketing and brand management in Paris, one of the world’s great cities—home to Global Fortune 500 companies and luxurious brands, as well as sidewalk cafes, stunning gardens, outdoor markets, and more. As an important international business center that boasts one of the highest GDPs of any city, Paris is an ideal city to study marketing and to begin your study of the French language.

Quick Facts Center: IES Abroad Paris Business and International Affairs City: Paris Country: France Program Credits: 6 or 7 credits Language of Instruction: French Language Prerequisites: None Program Dates

After you are admitted, refer to the Travel Dates section of the Predeparture Information in your MyIESabroad account before booking travel.... [-]

France Paris
Request Info
French
Full-time
6 weeks
Campus
IED – Istituto Europeo di Design Florence

This program focuses on the basic skills and methodologies employed in developing and producing successful events specifically for the fashion industry. Students learn ho ... [+]

THIS COURSE IN HELD IN THE ENGLISH LANGUAGE.

This program focuses on the basic skills and methodologies employed in developing and producing successful events specifically for the fashion industry. Students learn how to merge the use of public relation strategies, fashion communication, and event planning in order to stage an actual fashion event as their final project for a partner company.

This course affords students to explore and learn more about Florence as a historical city of design and fashion that has reinvented itself over the centuries and that in an age of globalization has acquired a relevant role in the world of haute couture/fashion.

Students are expected to work outside of class in small groups and individuals both for regular assignments as well as the final project.... [-]

Italy Florence
July 2020
Full-time
3 weeks
Campus
ESCP Europe Business School

Drawing from ESCP Europe’s highly ranked MSc in Marketing and Creativity, this immersive, two-week course will give you leading-edge and innovative look at how brands are ... [+]

London: Your creative destination For centuries, London has remained a top destination for creative minds in all sectors of industry. The creative industries remain the second most important sector in the city, and this makes the opportunity for immersive study in London essential for those seeking skills in brand-building and creative marketing.

Drawing from ESCP Europe’s highly ranked MSc in Marketing and Creativity, this immersive, two-week course will give you leading-edge and innovative look at how brands are created and marketed. With ESCP Europe’s distinct hands-on approach, you’ll learn from a host of industry and academic experts, and explore a number of leading creative business venues in London. This one-of-a-kind course culminates in a brand-building assignment that will put your new-found skills to test.... [-]

United Kingdom London
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Full-time
2 weeks
Campus
GBSB Global Business School

Join us this summer in Barcelona! GBSB Global’s Summer School in Barcelona provides a great opportunity for students from all over the world to utilize their summer holid ... [+]

Digital and Leadership Summer School in Barcelona

Join us this summer in Barcelona! GBSB Global’s Summer School in Barcelona provides a great opportunity for students from all over the world to utilize their summer holidays to get a head start on their education and excel academically. For two consecutive weeks, July 9th-20th, 2018, students will explore the topic of digital business and will have the occasion to experience what life feels like as an entrepreneur or a business leader in an innovative organization.

While studying, enjoy the city. There is no place quite like Barcelona in the summer. Tranquil waters, jovial beaches and beautiful weather only begin to describe it. This intriguing city nestled along the Mediterranean has just the right balance, a booming international business environment matched by an unparalleled allure for fun. From sonic music festivals to the invigorating startup scene, this is the place to be this summer!... [-]

Spain Barcelona
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Full-time
2 weeks
Campus
IED – Istituto Europeo di Design Barcelona

The Summer Course in Graphic Design in Branding focusses on analyzing, comparing and creating visual identity strategies, resources, and methodologies to develop a corpor ... [+]

The Summer Course in Graphic Design in Branding focusses on analyzing, comparing and creating visual identity strategies, resources, and methodologies to develop a corporate image, brand, events and products, exhibition spaces, social media, and digital media.

Visual identity design has evolved lately. Today’s brands are more dynamic, shifting, adaptive and evolutionary, which means they need a strategic approach and an efficient design.

The course encourages creativity and a new way of thinking, helping students to project and to design responsibly with a forward-looking mindset. Case studies and other project methodologies are used to aid the learning process, along with materials, tools, and technologies applied to graphic design and visual communication.... [-]

Spain Barcelona
July 2020
Full-time
4 weeks
Campus
Kedge Business School

Bordeaux, France, voted the most attractive city in the world by the Los Angeles Times and Lonely Planet in 2017, is renowned for its fine wine and knowledge of luxury. W ... [+]

About Bordeaux

Bordeaux, France, voted the most attractive city in the world by the Los Angeles Times and Lonely Planet in 2017, is renowned for its fine wine and knowledge of luxury. We’ll take a closer look at the crossroads between traditional expertise and standards of excellence as they intersect with the concepts of brand management and experiential marketing.

Thanks to its location on the Atlantic coast and with an excellent level of infrastructure (now just 2 hours from Paris by high-speed rail!), Bordeaux is a hub for many multinational companies, making it a logical choice for a closer look at innovations in Supply Chain Management & Design.

And did you know that Bordeaux is also labeled as a center of “French Tech” for its aptitude in developing innovative technologies? We’ll give participants a first-hand look at what it means to create a sound Business Model Design and couple it with the soft skills necessary to lead your vision to the marketplace.... [-]

France Bordeaux
Request Info
Full-time
1 - 6 weeks
Campus