Summer course in Fashion Marketing

Top Summer Courses in Fashion Marketing

Fashion Marketing

Taking a summer course is a way to either shorten your program length or obtain additional qualifications and training. These courses are offered at universities all over and can be taken in a variety of subjects.

What is a Summer Course in Fashion Marketing? This course explores a variety of components that make up this area of the fashion industry. Every program will differ, but common courses may include trend research, brand analysis and management, advertising, distribution, and merchandising. Students may get the opportunity to visit retail spaces and showrooms, as well as attend lectures by industry professionals. Many programs will also consist of student projects and presentations.

Individuals who take a fashion summer course benefit in a number of ways. They develop good communication strategies, sales techniques, and management skills. They also get experience working in the real world which may help them find a career once they graduate.

The costs associated with taking a fashion marketing course will vary depending on where students take the program. The location and reputation of the school are big factors, and some programs have fees associated with part of the curriculum. Students should contact the schools to find out what tuition and fees will be expected.

Taking a summer course helps students get closer to graduating and finding a career in the fashion industry. Some of the tasks that graduates will eventually be prepared for include maintaining relationships with the media, organizing runway shows and special events, monitoring advertising campaigns, creating integrated promotion strategies, and working with other professional figures in the field. Career titles may include account executive in fashion, advisor in advertising and media, product manager, and fashion marketing manager.

If you are interested in working in the fashion industry, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Summer School Fashion Marketing & Communication

Il Sole 24 ORE Business School
Campus Full time 2 weeks July 2017 Italy Milan

A two-weeks international intensive program for students and professionals interested in acquiring direct knowledge and experience of the Italian excellence in Fashion Marketing & Communication. [+]

Best Summer Courses in Fashion Marketing 2017. A two-weeks international intensive program for students and professionals interested in acquiring direct knowledge and experience of the Italian excellence in Fashion Marketing & Communication. Advanced booking: 20% discount for subscriptions made within June 11th 2017. GOALS AND PROFESSIONAL OPENINGS A full immersion program to discover the Italian excellence on luxury fashion and lifestyle. The program provides technical and managerial expertise to aspiring professionals and entrepreneurs in this sector. TARGET The summer school is suitable for students and professionals who would like to develop greater knowledge and expertise in the Luxury sector. The course is taught entirely in English. A SUMMER SCHOOL IN MILAN, ITALY Milan is internationally recognized as a world capital of fashion and design. The city’s rich history and classical architecture are a counterpoint to the modern pace of life and the rising towers designed by 21st-century starchitects. It is also one of the most multicultural and diverse cities in Italy and Europe, with banking, industrial and design sectors that draw businesses from around the world. PROGRAM The summer school offers a combination of: -Classroom and project works on the following topics: Made in Italy: yesterday, today and tomorrow Consumer trends in the fashion market Marketing for the fashion industry Brand Management and Communication Fashion Careers Lab Personal Branding Lab -Lectures by experienced managers and professionals of the sector -Field visits to some of the most important brands in Milan SCHOLARSHIPS The Business School grants a full cost scholarship to a deserving candidate who will support the staff as class tutor. Scholarship application open until May 31st 2017. CONTACTS For more information contact us at: Tel. (+39) 02 3022 3960 elisabetta.panerai@ilsole24ore.com The program will take place at: MudecAcademy - Museo delle Culture: Via Tortona, 56 - 20144, Milan [-]

Summer Campus

Haute Future Fashion Academy
Campus Full time 2 weeks July 2017 Italy Milan

The Summer Campus at HFFA is the ideal opportunity for anyone wishing to discover a profession in the luxury fild. The courses offered during the summer period provide the possibility to have a unique experience in one of the most dynamic cities of Europe and spend the summer in Milan based on creativity. The classes will be held in english / italian, everyday from monday to friday... [+]

The Summer Campus at HFFA is the ideal opportunity for anyone wishing to discover a profession in the luxury fild. The courses offered during the summer period provide the possibility to have a unique experience in one of the most dynamic cities of Europe and spend the summer in Milan based on creativity. The classes will be held in english / italian, everyday from monday to friday. Créateur de Parfums Fashion Photography Fashion Design Luxury Bag Design Luxury Shoes Design Fashion Buying Fashion Journalism Fashion Image Consulting Marketing & Communication for Luxury Interior Design Admission Requirements Certifiate of previously acquired academic qualifiations Proof of payment of the participation fee Copy of passport or ID card 2 passport-size photos Créateur de Parfums Perfume is a symbol of timeless elegance and refinement that expresses one’s personality and state of mind. Transforming ideas into scents is however a very complex art that requires specific knowledges and keen sensibility. The Créateur de Parfums Summer Campus will bring students closer to the perfume world while developing a deep understanding of the profession. Under the tutorship of master perfumers, students will learn the main principles behind olfactory and sensory evaluation, working with raw materials and finished products and learning to evaluate, recognize and recreate scents and fragrances. Programme Week 1 - Perfumery raw materials: naturals, natural identical and synthetic - Perfume composition: the complex art of perfume making. Odor unit, notes, accords and pyramid - The perfume classification: the seven fragrance families - Listening the perfume messages - style and perfume: emotions and coherency - How we smell: a message in the air become a form in our brain - Perfume art masterpieces - fashion and perfume - aesthetic of perfume art - Masstige and artistic perfumery. Average vs uniqueness. An overview on their creations Week 2 - The smell of the ages. Two millennium of perfume history - The perfume chemistry: Some basic concept on structure-activity relationships and physiology of olfaction - Perfume vocabulary: the “technical” key words, the complexity to describe a perfume with words Fashion Photography In the fashion world, where visual communication is a key, photography is an indispensable tool. This is why industry magazines and publishers are continuously on the lookout for image professionals able to convey innovative emotions and ideas through visual content charged with feelings and passion. The Fashion Photography Summer Campus sets out to analyze photographic techniques and the conceptual models of fashion photography. During the summer course, students will acquire a deep understanding of the fashion system, developing their own critical thinking and taking an in depth look at the typical qualities of haute couture and street style. Programme Week 1 - An overview of today’s fashion photography: photographers and editorial headlines; formal and conceptual models of fashion photography - Education to the field of vision: the visual perception within the fields of intuitive geometry, gestalt, topology and phenomenology - Photo Studio on site workshop: introduction to photography techniques - Panorama of contemporary photography through biographies of important photographers Week 2 - The classical iconography and the structure of an image supporting the culture of fashion - The analysis of space and the definition of its use within the picture - Photo Studio on site workshop: set, lights, special effects - Fashion photography today: analysis of image and contemporary schools of thought - Photography as vehicle of communication - Final workshop on site: shooting for an advertising campaign Fashion Design Fashion designers enjoy an important position in the world of fashion, representing the creative force par excellence in this field. They must be capable designers with an aesthetic sensibility and strong creative flair. Their job is designing and managing the tailoring of collections, overseeing their technical development and their style coordination as well as the selection of fabrics, developing innovative ideas and concepts. The Fashion Design Summer Campus will introduce students to the fashion world while providing a basic grounding in design and development of a collection. During the summer course, students will enjoy an in depth look at various aspects of this profession, analyse the various phases of the design process, and gain an understanding of the market’s most important trends. Programme Week 1 - Analysis of fashion trends: the up-to-date picture of current trends - Historical research: explore and exploit past fashion trends - Creative research: learn how to find inspiration for designs from art and nature, when travelling, in films and literature - Fashion illustration: fashion design and illustration techniques, figure, proportions, movement, rendering Week 2 - The planning of a collection: preliminary layout, organisation and development of a luxury women’s prêt-à-porter collection - Research and definition of colour charts, materials, fabrics and finishing - Final project: planning of the final collection and its launch - Working in a style department: creating the final collection under the guidance of the art director, selecting the moodboard and the sketches in line with the theme, deciding on materials, fabrics and technical sheets. Luxury Bag Design For women, a bag is a fashion statement as well as a practical and comfortable solution they carry with them at all times throughout the course of daily life. Bags are an indispensable accessory; they celebrate personality and represent a true object of desire able to satisfy all needs and aesthetical cravings. It is an object that has also captured men’s attention, particularly in the last few years. The Luxury Bag Design Summer Campus is designed to provide an approach to the world of bags in a professional and tangible manner, providing fundamental expertise about design techniques, an in depth look at material and fabric selection, and an analysis of production techniques, trends, and decorative styles that are all part of this important accessory’s history. Programme Week 1 - Fashion trends & markets analysis of luxury accessories - Historical research: explore and exploit past fashion trends - Creative research: learn how to find inspiration for designs from art and nature, when travelling, in films and literature - Analysis of target consumers Week 2 - The planning of a collection: preliminary layout, organisation and development of a luxury bag collection - Workshop: introduction to digital design software - Preparation of the luxury bag collection book: materials, shapes, technical sheets - Presentation of the final project Luxury Shoes Design Shoes, symbols par excellence of feminine allure and sensuality are one of the most important fashion accessories; over time, they have also become vitally important for men as well. Objects of desire and passion, shoes can celebrate and complement the look and personality of the person wearing them. However, creating fashion footwear requires technical and design skills, creativity, and a solid knowledge of fashion and market trends. The Luxury Shoes Design Summer Campus is designed to allow students to fully “immerse” themselves in the realities of shoe making and understand the dynamics and inner tasks of this sector. During the course, students will develop the basic skills for the technical development of the model, analyzing design techniques, shapes, silhouettes, and structure, with an in depth study of footwear history, trends and materials. Programme Week 1 - Fashion trends & markets analysis of luxury accessories - Historical research: explore and exploit past fashion trends - Creative research: learn how to find inspiration for designs from art and nature, when travelling, in films and literature - Analysis of target consumers - The planning of a collection: preliminary layout, organisation and development of a luxury shoe collection Week 2 - Workshop: introduction to digital design software - Preparation of the luxury shoes collection book: materials, shapes, structure, technical sheets - Presentation of the final project Fashion Buying Fashion buyers are fashion experts, managing the purchase of products going to be distributed to the stores network. Their job is to select an assortment of garments that must be coherent with the distributors’ identity and clients. It is a complex profession that requires good interpersonal skills, an in depth knowledge of trends and a keen aesthetic sense. The Fashion Buying Summer Campus’ focus is to develop key buying skills, encourage students to take an in depth look at the secrets of this fascinating career and acquire basic knowledges of textiles, materials, production process and production times. Programme Week 1 - Luxury market: clients, products, services, window displays, communication, icons - Benchmarking: comparative evaluation of the reference market, analysis of trends and fashion weeks - Research methods: cool hunters & bloggers, trade shows - The role of buyers in today’s fashion market Week 2 - Qualitative and quantitative analysis of products - Analysis of target consumers - The importance of visual merchandising in sale strategies - Case studies - Buying strategies: purchase scheduling, sales analysis and planning, budget management - The category-wise buying plan: total look, ready to wear, accessories - Final project Fashion Journalism Magazines, social medias and blogs are essential communication and idea-sharing tools in fashion. The universe of fashion is in constant evolution and this evolution gains a special value when shared by clients and potential customers. The fashion journalist’s main challenge is to translate fashion and its creativity in a universal language without losing a single nuance of its fascination. A high priest of the mysteries of fashion who reveals and influences with art and sensitivity. The Fashion Journalism Summer Campus will enable students to combine the love of writing with the interest in fashion and acquire the skills to become a fashion journalist using different media formats. Students will also gain understanding of the fashion world, developing their own critical thinking. Programme Week 1 - Fashion journalism and its contemporary evolution - Differences between online fashion journalists and fashion bloggers - The most important fashion weeks in the world - Fashion magazines: international overview - Magazines and brands websites - The formats: advertisements, editorials and advertorials Week 2 - Magazine and brands: communication context - Professional ethics fundamentals - The articles: the review of a fashion show - The “shopping column” - Lifestyle articles - The fashion oriented interview Fashion Image Consulting The perception that others have of us defines our image and influences the effectiveness of our relationships and our reputation. Image consulting aims to communicate effectively one’s personal identity and improve one’s image and reputation, selecting the most appropriate aesthetical and behavioral elements to the particular individual and his objectives. The Fashion Image Consulting Summer Campus is designed to develop tools and skills that will help students to work in image consultancy. During the course students will acquire an excellent understanding of the codes of elegance and good taste, learning to develop appropriate solutions based on the client’s position, situation, physical qualities and personality. Programme Week 1 - Discovering elegance: an exciting journey across the history of fashion and its unforgettable fashion icons - Fashion culture: analysis of the most important fashion designers’ collections and the style that made them famous - Personal style: form of communication and social affirmation - Creating a personal style: analysis of personality, body proportions and personal objectives - Accessories: the final touch that makes the difference Week 2 - Selecting and buying: learn to recognise the quality of fabrics, styles and finishing while identifying the appropriate attire for any occasion - Conduct and etiquette to enhance the public image - The fashion image consultant: instruments and competences - The personal shopper: instruments and competences - Final project: developing your own book of trends and style Marketing & Communication for Luxury Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity, intrinsic in luxury goods. The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. The course will take an in depth look at positioning and target-audience theories and will analyse specific case studies of marketing and communication strategies adopted by the most renowned luxury brands. Programme Week 1 - Introduction and analysis of the concept of luxury: different understandings of luxury through place and time variables - Luxury as means of communication: metaphor of the image projected towards the surroundings - Communication: strongest campaigns, testimonials and celebrity gossip - Fashion luxury system: general analysis, strengths and criticalities - Brand segmentation: international panorama and key factors of competition Week 2 - Analysis of the positioning of reference markets - Placement strategies based on specific target customers - Analysis of luxury product distribution: new formats and the evolution of distribution and market potential of the five main sales channels (retail, wholesale, travel retail, factory outlets and online sales) Interior Design Interior designers are the creative force behind the design of an interior space, creating a quality backdrop that meets clients’ needs while also honouring a space’s practical and functional qualities. It is a profession that requires design abilities, good taste and a sensibility towards innovation, in order to present excellent ideas that will entice and satisfy the most demanding elite clientele. The Interior Design Summer Campus is shaped to provide students with in depth knowledge of this profession by dealing with its many different aspects. The summer course includes an introduction to technical draftsmanship, to softwares used in interior design, and the study of the various design stages. Programme Week 1 - Interior design trends: analysis of examples relating to the universe of art, communication, fashion and architecture, - Aesthetical rules and paradigms of spaces, the function of light - Analysis of contemporary interior design styles: residential luxury, commercial luxury and exclusive resorts - Digital design: Autocad 3D (Module 1) Week 2 - The birth of an interior design project: analysis of spaces and materials’ selection, light planning, furniture and colours selection, definition of style and reading of spaces and their function - Digital design: Autocad 3D (Module 2) - Analysis of the Interior design planning stages - Planning of a personal luxury interior design project - Presentation of the final project: from inspiration to rendering [-]

Summer course in Fashion Marketing

IED – Istituto Europeo di Design Barcelona
Campus Full time 4 weeks July 2017 Spain Barcelona

In the last years, fashion industry has been immersed in a deep and fast transformation process of its productive and organisational structure, provoking relevant changes in the industrial model that has been characterising developed economies during the last 25 years. [+]

Best Summer Courses in Fashion Marketing 2017. THIS PROGRAM IS TAUGHT IN SPANISH In the last years, fashion industry has been immersed in a deep and fast transformation process of its productive and organisational structure, provoking relevant changes in the industrial model that has been characterising developed economies during the last 25 years. At the moment, there is clear intensification process of the worldwide competence, which has constrained the sector (both huge companies and entrepreneurs) to make its functions much more professional to respond to the new competitive environment. The traditional scheme of textile and clothing companies was standing on a mighty industrial foundation and a distribution system in which multi-brand independent stores would predominate. New business chains benefit from a better understanding of markets and the capability to adapt their products to the market’s demand, pursuing the commercial margins of industrial activities while optimizing their business efficiency. All those who work in a fashion marketing and communication department need to be capable of responding to relevant subjects such as defining new business models, consolidating the “brand” value or looking for new consumption trends in order to be able to face them fastly. All things considered, their work is to define the global strategy so other professionals (designers, advertisers, product managers, interior designers, window dressers, …) develop their work jointly, directing their efforts to a common challenge with clear and agreed goals. Fashion is the field that invests the most in marketing, up to 18%. Investments in brand image are becoming more and more essential for this area, given that to conjure up the brand values in a context where “there is all sorts” means to stand out. That is why fashion companies are the ones investing huge amounts in communication campaigns. The creation of a quality image, when face to face with an ever stronger competence, can only be achieved by innovation; in this respect, the job performed by this “new professionals” needs to entail processes and transformation ruled in most cases by consumers’ new exigencies and advances in other social and technological fields, with new means and materials. This elements are changing relations with clients, commercialization, logistics and communication, as well as the companies’ own organization. The power of citizens, in the digital era we live in, is more important that it has ever been, gathering strength expressing their tastes, opinions or votes. Furthermore, social relations are also changing, which is reflected, in example, by the incredible expansion that communities are experimenting; maybe in future people will mix in a way with nothing to do with what we do nowadays. The voice of consumers (markets) can be heard, can become a digital entrepreneurship, and it must be included in business procedures. Future professionals of fashion shall be able to provide an answer to the social changes when creating their proposals for markets, to generate highly competitive projects in tune with the main trends of the fashion business: - The business comes defined (and controlled) by distribution. - Increasing relevance of brading at every level. - Brand strategies (channel and product) converge. - Classic segments (age, wealth) don’t make sense anymore, segments are created by experiences, emotions, lifestyle, which are beyond a sole product. Objectives - Enhance business creativity. - Provide the student with the necessary skills to face real situations in the field of fashion with a coherence and professionalism. - Consider the requirements to develop an integral fashion marketing and communication plan: from production to commercialization, analysing commercial and/or sales opportunities (direct sales or by means of showrooms, distribution networks, etc.), passing through assessment for every phase of strategic management: anything related to brand identity and image, international expansion, collaborator research, communication, among many others. Target This course is conceived for graduates in fashion design and marketing interested in enhancing their knowledge to go into the sector of professional industry. Salespersons and sales managers who want to acquire a technical knowledge of the field of fashion so they stand out among other professionals. Creatives for several areas (graphic, interior and product design) looking for a broadening in their proposals for clients and interested in applying brand image, fashion production and trends. Creatives and advertising planners on a quest for innovative proposals for their clients in the field of fashion, within brand image and its different applications (events, packaging, labels), as a distinguishing element. Methodology The development of didactic sessions, modules and activities of this Summer Course want to simulate the whole process and professional management inherent in a fashion project. In this way, the course is structured in different types of sessions:: Theoretical lessons Bring professional information, up-to-date, as well as fundamentals to face the projects posed along the course. In addition, the program provides an extensive bibliography and attached documents with complementary readings. Experimental lessons: case studies In a professional context, to analyse and deepen into experiences performed by in-sector companies, is an essential learning. It is not about imitating their strategies, but analysing their fundamentals, applications, repercussion, market, etc., to deduce enough knowledge and analysis to face own challenges with confidence and knowledge. Experimental lessons: projects The goal of every Summer Course at IED is to end up developing professional projects, and that is why, all through the course, several practical exercises will be developed, revealing that the follow-up of the course is performed by “work in progress” dynamics. This activities will become a relevant initial contact with real cases that we can find in the professional world. Workshops Some of the subjects, which have a high practical content, will be performed by workshops, practicing fundamental elements such as well-planned work teams, observing the defined briefing for each session. Lectures Throughout the course, didactics will be completed with professional lectures, which put in touch our students with professionals from top-leading companies of the field. Undoubtedly, it is a unique opportunity to learn and contact with professionals from the different fields of fashion. Duration and frequency: Frequency: 4 weeks Timetable: Monday to Friday from 10.00 a.m. to 3.00 p.m. [-]

Summer course in Fashion Trends Investigation from Coolhunting to Forecasting

IED – Istituto Europeo di Design Barcelona
Campus Full time 4 weeks July 2017 Spain Barcelona

The summer course in Trends Investigation from Coolhunting to Fashion Forecasting leads students through the fascinating field of trends investigation. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH The summer course in Trends Investigation from Coolhunting to Fashion Forecasting leads students through the fascinating field of trends investigation. Instructors with a variety of backgrounds and specializations introduce students to their captivating line of work and the tools needed to investigate, analyze and predict the trends of the future. Focusing on fashion trends, students explore Barcelona and Berlin practicing the tools of street investigation in these cultural hubs. Trend theory is related via lectures and dynamic workshops and investigation tools are practiced both on and offline, enabling students to gain a broad knowledge of how trends work and how designers and brands use trends to innovate. OBJECTIVES The course objective is to give students a holistic understanding of trends investigation and the ability to inspire and inform with trends via the best practices and tools they learn during classes. Students finish the course with a strategy to enter into the field of trends investigation. Methodology In the first two weeks class exercises teach the techniques of on and off-line evidence gathering which is used to create an unfiltered picture of what they have discovered, known as an Evidence Wall. As the course progresses we focus on fashion forecasting and analytical tools are learned. Students start to hone their intuition and learn methods of triangulating their findings in order to create a Trend Cartogram, highlighting more concrete and specific signals affecting certain aspects of culture, design and society. Then emphasis is put on learning the skills and best practices of oral, visual and written trend reports so students can confidently present their final work. OPTIONAL: Students experience first hand Berlin’s dynamic culture via this 3-days exploration into Germany’s culture capital. They practice their primary research skills on walking tours with local tastemakers highlighting Berlin’s hotspots and the fringe element that makes it unique. They also create a trend reports comparing Barcelona and Berlin in terms of emerging culture and design and what the vintage fashion scene has to offer in both cities. Student profile This module is directed towards people who want to confort and investigate the field new trends. The course is also oriented to those, who for professional reasons, need to focus and specialize in order to confront a rapidly competitive and changing market sector. High-level English language skills are necessary and basic Spanish is helpful. Duration and frequency: Frequency: 4 weeks - 5 mornings per week Timetable: Monday to Friday from 10.00 a.m. to 3.00 p.m. [-]

Summer Course in Fashion Marketing

IED – Istituto Europeo di Design Milan
Campus Full time 4 weeks July 2017 Italy Milan

Fashion Marketing is a multidisciplinary course that explores the various components that make up this important and exciting sector of the fashion industry. Students will focus on marketing, design and merchandising in a seminar"based course with industry professionals lecturing and sharing their experience in their specific area of expertise. Traditional methodologies and techniques such as brand analysis and management, trend research, as well as distribution, advertising and merchandising will be covered in depth and complimented by visits to showrooms and retail spaces. Students will also complete personal projects on"site in different zones of Milan throughout the program to prepare them for their final project and presentation. [+]

Best Summer Courses in Fashion Marketing 2017. THIS PROGRAM IS TAUGHT IN ENGLISH Level and Pre"requisites: Introductory course; no previous studies within the field are required. However students are encouraged to familiarize themselves with the major themes that will be presented: Milan Fashion Week, Italian Designers, Italian Fashion Reading List Learning Outcomes: Research and acquisition of theoretical and practical knowledge of different typologies of Italian fashion industry; Acquisition of the knowledge of the latest trends of Italian fashion industry; Experience working as part of a multinational student team through negotiation and collaboration to complete the final project; Understanding of the creative process in order to carry out specific project goals; Acquisition of key tools and methodologies to understand, to position and further develop a fashion brand at a basic level within the present rapidly changing marketing environment; Acquisition of the knowledge to develop a communication strategy according to the goals and the budget set; Acquisition of time management skills to develop own learning and work independently. Topics Covered: Fashion marketing, marketing intelligence, fashion brand management; Digital media marketing; Fashion trends and consumption scenarios; Fashion system; Communication and advertising; Distribution channels; Visual merchandising; Sales techniques. [-]

Summer Fashion Course

Milan Fashion Campus
Campus Full time Part time 2 - 4 weeks October 2017 Italy Milan + 1 more

A unique summer study fashion abroad experience, where young people meet for the passion of fashion design. One month of intensive program for students who want improve their skill or just want to discover the world of fashion in Milano [+]

Summer Course

How Spend your Summer Vacation ? With the Italian Abroad Summer Fashion Camp

A unique summer study fashion abroad experience, where young people meet for the passion of fashion design. One month of intensive program for students who want improve their skill or just want to discover the world of fashion in Milano

http://www.fashioncampus.it/fashion-design/milan%20Fashion%20campus%20Certifictae.jpg [-]