Top Summer Courses in Fashion Management

Communication in fashion business nowadays requires capability to plan and management of integrated communication strategies, to follow advertising campaigns, to relate with mass media and fashion agents, to arrange fashion events and shows, to take care of public relations. And above all, to develop selling plans for new products, designers and fashion branding are necessary.

Our students start the essential basic skills to deal with marketing and fashion communication-planning route effectively. As well as the cultural knowledge and the basic techniques, they will improve the right planning method, starting from the market, the fashion products, and the consumer analysis, to the presentation of marketing and communication plan using traditional and innovative new media. Then students will analyse fashion as a whole system of signs and tendencies, propose personal views, and organize themes in projects with critical attitude to be ready for the real working world.... [-]

This course is specifically designed to provide participants with a clear overview of the fashion and luxury industry along with its current challenges. It is integrated into a set of complementary short modules with the right mix of theory and practice in order to actively engage participants. All topics will be taught with an international perspective in mind. This course is aimed at participants willing to further study or start a career in the fashion & luxury industry as well as at anyone who wants to know more about this fascinating industry.

This Summer Course is addressed to graduates in fashion design and marketing who want to improve their knowledge of fashion products to go into the professional industry. Salespeople, and sales and retail managers, interested in going more deeply into the field of fashion products to enhance their skills and stand out from other professionals.

Learn to develop a collection strategy, pointing to markets while being creative. Know and use the necessary tools to implements a product strategy in tune with target and brand positioning; an integral project for a fashion product where the priority will be to define a brand style to set a stand-out position in the market.... [-]