THIS PROGRAM IS TAUGHT IN ENGLISH
The summer course in Trends Investigation from Coolhunting to Fashion Forecasting leads students through the fascinating field of trends investigation. Instructors with a variety of backgrounds and specializations introduce students to their captivating line of work and the tools needed to investigate, analyze and predict the trends of the future.
Focusing on fashion trends, students explore Barcelona and Berlin practicing the tools of street investigation in these cultural hubs. Trend theory is related via lectures and dynamic workshops and investigation tools are practiced both on and offline, enabling students to gain a broad knowledge of how trends work and how designers and brands use trends to innovate.
The course objective is to give students a holistic understanding of trends investigation and the ability to inspire and inform with trends via the best practices and tools they learn during classes. Students finish the course with a strategy to enter into the field of trends investigation.
In the first two weeks class exercises teach the techniques of on and off-line evidence gathering which is used to create an unfiltered picture of what they have discovered, known as an Evidence Wall. As the course progresses we focus on fashion forecasting and analytical tools are learned. Students start to hone their intuition and learn methods of triangulating their findings in order to create a Trend Cartogram, highlighting more concrete and specific signals affecting certain aspects of culture, design and society. Then emphasis is put on learning the skills and best practices of oral, visual and written trend reports so students can confidently present their final work.
OPTIONAL: Students experience first hand Berlin’s dynamic culture via this 3-days exploration into Germany’s culture capital. They practice their primary research skills on walking tours with local tastemakers highlighting Berlin’s hotspots and the fringe element that makes it unique. They also create a trend reports comparing Barcelona and Berlin in terms of emerging culture and design and what the vintage fashion scene has to offer in both cities.
This module is directed towards people who want to confort and investigate the field new trends. The course is also oriented to those, who for professional reasons, need to focus and specialize in order to confront a rapidly competitive and changing market sector.
High-level English language skills are necessary and basic Spanish is helpful.
Duration and frequency:
- Frequency: 4 weeks - 5 mornings per week
- Timetable: Monday to Friday from 10.00 a.m. to 3.00 p.m.
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