The course introduces the development of graphic design. Utilizing lectures, case studies and site visits to design studios, exhibitions and workshops with Italian industry professionals students will develop a solid theoretical and technical skill set in order to complete a Florence-inspired final project. Target - This is an Introductory course; no previous studies within the field are required. However students are encouraged to familiarize themselves with the major themes that will be presented. Applicants need to show strong motivation and the ability to work in groups. Structure and methodology - This course meets from Monday to Friday on a full time basis (morning and afternoon) the course has a duration of 75 hours spread over 3 weeks. During the program students will acquire the historical and modern fundamentals of Italian graphic design. Topics covered - Semiotics, historical background of graphics and design, visual communication, destination branding, typography and page layout, color analysis, fundamentals of Adobe Photoshop and Illustrator including use of layers, colors, text tools, pencil and brushes, picture placement and exporting to diverse media, introduction to developing and maintaining a professional portfolio. Learning outcomes: Acquisition of technical proficiency in the use of the tools and materials in graphic design; Development of new skills using Adobe Photoshop and Illustrator; Adaptation of the creative process meet project objectives; Development of a personal portfolio and individual final project.
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Last updated November 29, 2017