THIS PROGRAM IS TAUGHT IN SPANISH
The course aims at equip students with the knowledge and skills necessary to be able to define a ‘sales point’, by analyzing the product, the various forms of presentation, and by studying product layout and display. The course will also deal with the basic principles of marketing strategies and how to implement them, guidelines on fashion marketing, and the role of product manager.
The programme consists of a conceptual part, involving various professionals who will take part in the process of creating visual displays, and also a practical part, where students will apply the knowledge they have acquired by developing a case study.
Who is it for?
Fashion or marketing students and people working in the world of fashion. Students without prior knowledge will also be considered.
Duration and frequency:
- Timetable: Monday to Friday from 10 a.m. to 3 p.m.