Summer Course in Fashion Marketing

IED – Istituto Europeo di Design Milan

Program Description

Summer Course in Fashion Marketing

IED – Istituto Europeo di Design Milan

The course objective is to provide students with an overview of fashion marketing. During the three-weeks course, students will have the possibility to understand the creative process in order to strengthen specific projects through the development of a communication strategy. The aim of this program is to help students to increase the technical knowledge in terms of Fashion Marketing, in order to be able to interpret the macroeconomic scenarios, the main strength and the market monitoring and segmentation. Target - The course is aimed at young students or professionals from other fields and who are interested in the field of fashion marketing and have no prior knowledge or experience in the discipline. Applicants need to show strong motivation and the ability to work in groups. Methodology and structure - The course is an overview of marketing, management and merchandising for the retail fashion industry with an emphasis on the Italian experience. Students will focus on marketing, design and merchandising in a seminar-based course with industry professionals lecturing and sharing their experience in their specific area of expertise. Traditional methodologies and techniques such as brand analysis and management, trend research, as well as distribution, advertising and merchandising will be covered in depth and complemented by visits to showrooms and retail spaces. Students will also complete personal projects on-site in different areas of Milan in order to prepare themselves for their final project and presentation. This program will allow students to understand the creative process in order to carry out specific project goals and will teach them to develop a communication strategy according to the goals and the budget set. Experienced faculties are actively involved in course development which ensures that students are in touch with current thinking and the latest developments in the field.

This school offers programs in:
  • English


Last updated November 7, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2018
Duration
Duration
3 weeks
Full time
Price
Price
2,300 EUR
Information
Deadline
Locations
Italy - Milan
Start date: Oct. 2018
Application deadline Request Info
End date Request Info
Start date: Oct. 2018
Application deadline Request Info
End date Request Info
Start date: Oct. 2018
Application deadline July 2, 2018
End date Request Info
Dates
Oct. 2018
Italy - Milan
Application deadline Request Info
End date Request Info
Application deadline Request Info
End date Request Info
Application deadline July 2, 2018
End date Request Info