The course objective is to provide students with an overview of fashion marketing. During the three-weeks course, students will have the possibility to understand the creative process in order to strengthen specific projects through the development of a communication strategy. The aim of this program is to help students to increase the technical knowledge in terms of Fashion Marketing, in order to be able to interpret the macroeconomic scenarios, the main strength and the market monitoring and segmentation. Target - The course is aimed at young students or professionals from other fields and who are interested in the field of fashion marketing and have no prior knowledge or experience in the discipline. Applicants need to show strong motivation and the ability to work in groups. Methodology and structure - The course is an overview of marketing, management and merchandising for the retail fashion industry with an emphasis on the Italian experience. Students will focus on marketing, design and merchandising in a seminar-based course with industry professionals lecturing and sharing their experience in their specific area of expertise. Traditional methodologies and techniques such as brand analysis and management, trend research, as well as distribution, advertising and merchandising will be covered in depth and complemented by visits to showrooms and retail spaces. Students will also complete personal projects on-site in different areas of Milan in order to prepare themselves for their final project and presentation. This program will allow students to understand the creative process in order to carry out specific project goals and will teach them to develop a communication strategy according to the goals and the budget set. Experienced faculties are actively involved in course development which ensures that students are in touch with current thinking and the latest developments in the field.
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Last updated November 7, 2017