An intensive course that aims to provide basic knowledge and techniques in the Fashion Marketing & Merchandising field. The contents of the singular weeks are developed as independent units; therefore students can buy and attend single weeks according to the contents, their level of knowledge and needs.

Week 1: Intro – Research & Materials
  • intro to trends & research
  • how to make a mood board and a color palette
  • study of the main material for a fashion collection
Week 2: Fashion Luxury System & Fashion Product
  • intro to the luxury system
  • intro to the fashion system and its main actors
  • definition of fashion product and the process of its creation
Week 3: Fashion Marketing & Communication
  • intro to luxury marketing
  • fashion marketing techniques
  • basics of communication in the fashion field
Week 4: Fashion Merchandising
  • overview of fashion merchandising
  • how to create a fashion merchandising plan
  • how to plan a fashion collection

Program taught in:
  • English
  • Italian

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Last updated November 19, 2018
This course is Campus based
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4 weeks
Full-time
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