THIS COURSE IN HELD IN THE ENGLISH LANGUAGE.
This program focuses on the basic skills and methodologies employed in developing and producing successful events specifically for the fashion industry. Students learn how to merge the use of public relation strategies, fashion communication, and event planning in order to stage an actual fashion event as their final project for a partner company.
This course affords students to explore and learn more about Florence as a historical city of design and fashion that has reinvented itself over the centuries and that in an age of globalization has acquired a relevant role in the world of haute couture/fashion.
Students are expected to work outside of class in small groups and individuals both for regular assignments as well as the final project.
Schedule: From Monday to Friday on a full-time basis (morning and afternoon). The course has a duration of 75 hours spread over 3 weeks.
This course is intended for creative, flexible, open-minded students from other fields who want to learn and take on challenges. People who are interested in the world of fashion communication, in particular in fashion events and PR for fashion business, and have no prior knowledge or experience in the discipline. Skills such as fashion trends setting or sketching can be useful even if not mandatory. Applicants need to show strong motivation and the ability to work in groups.
Methodology and structure
This course allows students to develop essential skills and techniques in order to organize successful fashion events and develop communication plans. Students are divided in groups and are required to develop three communication projects based on real company briefings. Projects focus on the concept design of an original event, on the definition of a communication plan, including the branding strategy, and the use of different PR and communication techniques.
Projects are developed through the different learning modules, which combine theoretical and guided tours at Italian fashion retailers and museums. Projects are presented to the clients halfway through and at the end of the program. Site visits are an integral part of the program’s learning experience and are designed to complement what is acquired in the classroom as well as serve as an on-going orientation to the field. Lectures will be held by professionals working in the fashion industry.