Summer Course in Fashion Business
Accademia Riaci
Key Information
Campus location
Florence, Italy
Languages
English
Study format
On-Campus
Duration
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Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Scholarships
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Introduction
Communication in fashion business nowadays requires capability to plan and management of integrated communication strategies, to follow advertising campaigns, to relate with mass media and fashion agents, to arrange fashion events and shows, to take care of public relations. And above all, to develop selling plans for new products, designers and fashion branding are necessary.
Our students start the essential basic skills to deal with marketing and fashion communication-planning route effectively. As well as the cultural knowledge and the basic techniques, they will improve the right planning method, starting from the market, the fashion products, and the consumer analysis, to the presentation of marketing and communication plan using traditional and innovative new media. Then students will analyse fashion as a whole system of signs and tendencies, propose personal views, and organize themes in projects with critical attitude to be ready for the real working world.