The Summer Campus at HFFA is the ideal opportunity for anyone wishing to discover a profession in the luxury fild. The courses offered during the summer period provide the possibility to have a unique experience in one of the most dynamic cities of Europe and spend the summer in Milan based on creativity. The classes will be held in english / italian, everyday from monday to friday.

  • Créateur de Parfums
  • Fashion Photography
  • Fashion Design
  • Luxury Bag Design
  • Luxury Shoes Design
  • Fashion Buying
  • Fashion Journalism
  • Fashion Image Consulting
  • Marketing & Communication for Luxury
  • Interior Design

Admission Requirements

  • Certifiate of previously acquired academic qualifiations
  • Proof of payment of the participation fee
  • Copy of passport or ID card
  • 2 passport-size photos

Créateur de Parfums

Perfume is a symbol of timeless elegance and refinement that expresses one’s personality and state of mind. Transforming ideas into scents is however a very complex art that requires specific knowledges and keen sensibility.

The Créateur de Parfums Summer Campus will bring students closer to the perfume world while developing a deep understanding of the profession.

Under the tutorship of master perfumers, students will learn the main principles behind olfactory and sensory evaluation, working with raw materials and finished products and learning to evaluate, recognize and recreate scents and fragrances.

Programme

Week 1

  • Perfumery raw materials: naturals, natural identical and synthetic
  • Perfume composition: the complex art of perfume making. Odor unit, notes, accords and pyramid
  • The perfume classification: the seven fragrance families
  • Listening the perfume messages - style and perfume: emotions and coherency
  • How we smell: a message in the air become a form in our brain
  • Perfume art masterpieces - fashion and perfume - aesthetic of perfume art
  • Masstige and artistic perfumery. Average vs uniqueness. An overview on their creations

Week 2

  • The smell of the ages. Two millennium of perfume history
  • The perfume chemistry: Some basic concept on structure-activity relationships and physiology of olfaction
  • Perfume vocabulary: the “technical” key words, the complexity to describe a perfume with words

Fashion Photography

In the fashion world, where visual communication is a key, photography is an indispensable tool. This is why industry magazines and publishers are continuously on the lookout for image professionals able to convey innovative emotions and ideas through visual content charged with feelings and passion.

The Fashion Photography Summer Campus sets out to analyze photographic techniques and the conceptual models of fashion photography. During the summer course, students will acquire a deep understanding of the fashion system, developing their own critical thinking and taking an in depth look at the typical qualities of haute couture and street style.

Programme

Week 1

  • An overview of today’s fashion photography: photographers and editorial headlines; formal and conceptual models of fashion photography
  • Education to the field of vision: the visual perception within the fields of intuitive geometry, gestalt, topology and phenomenology
  • Photo Studio on site workshop: introduction to photography techniques
  • Panorama of contemporary photography through biographies of important photographers

Week 2

  • The classical iconography and the structure of an image supporting the culture of fashion
  • The analysis of space and the definition of its use within the picture
  • Photo Studio on site workshop: set, lights, special effects
  • Fashion photography today: analysis of image and contemporary schools of thought
  • Photography as vehicle of communication
  • Final workshop on site: shooting for an advertising campaign

Fashion Design

Fashion designers enjoy an important position in the world of fashion, representing the creative force par excellence in this field. They must be capable designers with an aesthetic sensibility and strong creative flair. Their job is designing and managing the tailoring of collections, overseeing their technical development and their style coordination as well as the selection of fabrics, developing innovative ideas and concepts.

The Fashion Design Summer Campus will introduce students to the fashion world while providing a basic grounding in design and development of a collection. During the summer course, students will enjoy an in depth look at various aspects of this profession, analyse the various phases of the design process, and gain an understanding of the market’s most important trends.

Programme

Week 1

  • Analysis of fashion trends: the up-to-date picture of current trends
  • Historical research: explore and exploit past fashion trends
  • Creative research: learn how to find inspiration for designs from art and nature, when travelling, in films and literature
  • Fashion illustration: fashion design and illustration techniques, figure, proportions, movement, rendering

Week 2

  • The planning of a collection: preliminary layout, organisation and development of a luxury women’s prêt-à-porter collection
  • Research and definition of colour charts, materials, fabrics and finishing
  • Final project: planning of the final collection and its launch
  • Working in a style department: creating the final collection under the guidance of the art director, selecting the moodboard and the sketches in line with the theme, deciding on materials, fabrics and technical sheets.

Luxury Bag Design

For women, a bag is a fashion statement as well as a practical and comfortable solution they carry with them at all times throughout the course of daily life. Bags are an indispensable accessory; they celebrate personality and represent a true object of desire able to satisfy all needs and aesthetical cravings. It is an object that has also captured men’s attention, particularly in the last few years.

The Luxury Bag Design Summer Campus is designed to provide an approach to the world of bags in a professional and tangible manner, providing fundamental expertise about design techniques, an in depth look at material and fabric selection, and an analysis of production techniques, trends, and decorative styles that are all part of this important accessory’s history.

Programme

Week 1

  • Fashion trends & markets analysis of luxury accessories
  • Historical research: explore and exploit past fashion trends
  • Creative research: learn how to find inspiration for designs from art and nature, when travelling, in films and literature
  • Analysis of target consumers

Week 2

  • The planning of a collection: preliminary layout, organisation and development of a luxury bag collection
  • Workshop: introduction to digital design software
  • Preparation of the luxury bag collection book: materials, shapes, technical sheets
  • Presentation of the final project

Luxury Shoes Design

Shoes, symbols par excellence of feminine allure and sensuality are one of the most important fashion accessories; over time, they have also become vitally important for men as well. Objects of desire and passion, shoes can celebrate and complement the look and personality of the person wearing them.

However, creating fashion footwear requires technical and design skills, creativity, and a solid knowledge of fashion and market trends.

The Luxury Shoes Design Summer Campus is designed to allow students to fully “immerse” themselves in the realities of shoe making and understand the dynamics and inner tasks of this sector.

During the course, students will develop the basic skills for the technical development of the model, analyzing design techniques, shapes, silhouettes, and structure, with an in depth study of footwear history, trends and materials.

Programme

Week 1

  • Fashion trends & markets analysis of luxury accessories
  • Historical research: explore and exploit past fashion trends
  • Creative research: learn how to find inspiration for designs from art and nature, when travelling, in films and literature
  • Analysis of target consumers
  • The planning of a collection: preliminary layout, organisation and development of a luxury shoe collection

Week 2

  • Workshop: introduction to digital design software
  • Preparation of the luxury shoes collection book: materials, shapes, structure, technical sheets
  • Presentation of the final project

Fashion Buying

Fashion buyers are fashion experts, managing the purchase of products going to be distributed to the stores network. Their job is to select an assortment of garments that must be coherent with the distributors’ identity and clients.

It is a complex profession that requires good interpersonal skills, an in depth knowledge of trends and a keen aesthetic sense.

The Fashion Buying Summer Campus’ focus is to develop key buying skills, encourage students to take an in depth look at the secrets of this fascinating career and acquire basic knowledges of textiles, materials, production process and production times.

Programme

Week 1

  • Luxury market: clients, products, services, window displays, communication, icons
  • Benchmarking: comparative evaluation of the reference market, analysis of trends and fashion weeks
  • Research methods: cool hunters & bloggers, trade shows
  • The role of buyers in today’s fashion market

Week 2

  • Qualitative and quantitative analysis of products
  • Analysis of target consumers
  • The importance of visual merchandising in sale strategies
  • Case studies
  • Buying strategies: purchase scheduling, sales analysis and planning, budget management
  • The category-wise buying plan: total look, ready to wear, accessories
  • Final project

Fashion Journalism

Magazines, social medias and blogs are essential communication and idea-sharing tools in fashion. The universe of fashion is in constant evolution and this evolution gains a special value when shared by clients and potential customers. The fashion journalist’s main challenge is to translate fashion and its creativity in a universal language without losing a single nuance of its fascination. A high priest of the mysteries of fashion who reveals and influences with art and sensitivity.

The Fashion Journalism Summer Campus will enable students to combine the love of writing with the interest in fashion and acquire the skills to become a fashion journalist using different media formats. Students will also gain understanding of the fashion world, developing their own critical thinking.

Programme

Week 1

  • Fashion journalism and its contemporary evolution
  • Differences between online fashion journalists and fashion bloggers
  • The most important fashion weeks in the world
  • Fashion magazines: international overview
  • Magazines and brands websites
  • The formats: advertisements, editorials and advertorials

Week 2

  • Magazine and brands: communication context
  • Professional ethics fundamentals
  • The articles: the review of a fashion show
  • The “shopping column”
  • Lifestyle articles
  • The fashion oriented interview

Fashion Image Consulting

The perception that others have of us defines our image and influences the effectiveness of our relationships and our reputation. Image consulting aims to communicate effectively one’s personal identity and improve one’s image and reputation, selecting the most appropriate aesthetical and behavioral elements to the particular individual and his objectives.

The Fashion Image Consulting Summer Campus is designed to develop tools and skills that will help students to work in image consultancy.

During the course students will acquire an excellent understanding of the codes of elegance and good taste, learning to develop appropriate solutions based on the client’s position, situation, physical qualities and personality.

Programme

Week 1

  • Discovering elegance: an exciting journey across the history of fashion and its unforgettable fashion icons
  • Fashion culture: analysis of the most important fashion designers’ collections and the style that made them famous
  • Personal style: form of communication and social affirmation
  • Creating a personal style: analysis of personality, body proportions and personal objectives
  • Accessories: the final touch that makes the difference

Week 2

  • Selecting and buying: learn to recognise the quality of fabrics, styles and finishing while identifying the appropriate attire for any occasion
  • Conduct and etiquette to enhance the public image
  • The fashion image consultant: instruments and competences
  • The personal shopper: instruments and competences
  • Final project: developing your own book of trends and style

Marketing & Communication for Luxury

Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity, intrinsic in luxury goods.

The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field.

The course will take an in depth look at positioning and target-audience theories and will analyse specific case studies of marketing and communication strategies adopted by the most renowned luxury brands.

Programme

Week 1

  • Introduction and analysis of the concept of luxury: different understandings of luxury through place and time variables
  • Luxury as means of communication: metaphor of the image projected towards the surroundings
  • Communication: strongest campaigns, testimonials and celebrity gossip
  • Fashion luxury system: general analysis, strengths and criticalities
  • Brand segmentation: international panorama and key factors of competition

Week 2

  • Analysis of the positioning of reference markets
  • Placement strategies based on specific target customers
  • Analysis of luxury product distribution: new formats and the evolution of distribution and market potential of the five main sales channels (retail, wholesale, travel retail, factory outlets and online sales)

Interior Design

Interior designers are the creative force behind the design of an interior space, creating a quality backdrop that meets clients’ needs while also honouring a space’s practical and functional qualities. It is a profession that requires design abilities, good taste and a sensibility towards innovation, in order to present excellent ideas that will entice and satisfy the most demanding elite clientele.

The Interior Design Summer Campus is shaped to provide students with in depth knowledge of this profession by dealing with its many different aspects. The summer course includes an introduction to technical draftsmanship, to softwares used in interior design, and the study of the various design stages.

Programme

Week 1

  • Interior design trends: analysis of examples relating to the universe of art, communication, fashion and architecture,
  • Aesthetical rules and paradigms of spaces, the function of light
  • Analysis of contemporary interior design styles: residential luxury, commercial luxury and exclusive resorts
  • Digital design: Autocad 3D (Module 1)

Week 2

  • The birth of an interior design project: analysis of spaces and materials’ selection, light planning, furniture and colours selection, definition of style and reading of spaces and their function
  • Digital design: Autocad 3D (Module 2)
  • Analysis of the Interior design planning stages
  • Planning of a personal luxury interior design project
  • Presentation of the final project: from inspiration to rendering
Program taught in:
  • English
  • Italian

See 4 more programs offered by Haute Future Fashion Academy »

Last updated May 3, 2019
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