Strategic Planning and Implementation

General

4 locations available

Program Description



Who Should Attend


You will find Strategic Planning and Implementation most beneficial if you are a:

Senior-level manager who has or will have responsibility for strategic planning and decision making in your organization
Vice president, general manager, or corporate or business planner
Director of a functional area in marketing, operations, or finance


Learning Objectives


Participants in the five-day, intensive Strategic Planning and Implementation program will explore a broad set of strategic management issues that include growth strategies, global competitive strategies, vertical relationships and the strategic planning process.

  • Program Focus
  • Competitive Strategy
  • Industry structure analysis
  • Competitive forces
  • Value chain management
  • Competitor assessment
  • Sources of competitive advantage
  • Core competencies
  • Customer Satisfaction
  • Importance of customer satisfaction
  • Customer loyalty and retention
  • Improving customer satisfaction
  • Partnering with customers
  • Planning Process
  • Characteristics of an effective process
  • Pitfalls in strategic planning
  • Components of a strategic plan
  • Roles and responsibilities
  • Executing Strategy
  • Link to strategy
  • Organizational structures
  • Horizontal integration
  • Process perspective
  • Process re-engineering
  • Vertical relationships
  • Managing strategic change
  • Leadership
  • New Product and Business Development
  • New product development
  • Resource allocation
  • Strategies for Growth
  • Organic growth
  • Mergers and acquisitions
  • Strategic alliances
  • Synergies and core competencies
  • Managing growth
  • Global Competition
  • Emerging patterns of global competition
  • Structure of global industries
  • Global versus multidomestic
  • Successful strategies
  • Building a global organization
Last updated Dec 2017

About the School

The Stephen M. Ross School of Business at the University of Michigan is a premier educational institution within one of the finest research universities worldwide. Our mission is to develop leaders in ... Read More

The Stephen M. Ross School of Business at the University of Michigan is a premier educational institution within one of the finest research universities worldwide. Our mission is to develop leaders in thought and action, who are ready to tackle the challenging, multidisciplinary problems facing society. Leaders who can provide moral and civic leadership, and who leverage their influence for the benefit of society. At Michigan, our over-arching strength is our unique ability to bridge scholarly theory with business practice. We believe true leadership begins with a holistic understanding of business. At our core is the pursuit of “intellectual capital with impact.” These are the ideas our faculty bring to the classroom and the tools our graduates use to shape the world. We’re interested in students who want to partner with faculty to co-create a very customized, robust educational experience. Our strategy to develop students’ leadership capability – in addition to impact requisite business knowledge and skills – is to provide action-based learning opportunities rooted in real-world issues. With an MBA from Michigan's Ross School of Business, you’ll enter the marketplace as a leader with the confidence and wisdom to define and achieve your vision of success. Read less
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