Who Should Attend


You will find Strategic Planning and Implementation most beneficial if you are a:

Senior-level manager who has or will have responsibility for strategic planning and decision making in your organization
Vice president, general manager, or corporate or business planner
Director of a functional area in marketing, operations, or finance


Learning Objectives


Participants in the five-day, intensive Strategic Planning and Implementation program will explore a broad set of strategic management issues that include growth strategies, global competitive strategies, vertical relationships and the strategic planning process.

  • Program Focus
  • Competitive Strategy
  • Industry structure analysis
  • Competitive forces
  • Value chain management
  • Competitor assessment
  • Sources of competitive advantage
  • Core competencies
  • Customer Satisfaction
  • Importance of customer satisfaction
  • Customer loyalty and retention
  • Improving customer satisfaction
  • Partnering with customers
  • Planning Process
  • Characteristics of an effective process
  • Pitfalls in strategic planning
  • Components of a strategic plan
  • Roles and responsibilities
  • Executing Strategy
  • Link to strategy
  • Organizational structures
  • Horizontal integration
  • Process perspective
  • Process re-engineering
  • Vertical relationships
  • Managing strategic change
  • Leadership
  • New Product and Business Development
  • New product development
  • Resource allocation
  • Strategies for Growth
  • Organic growth
  • Mergers and acquisitions
  • Strategic alliances
  • Synergies and core competencies
  • Managing growth
  • Global Competition
  • Emerging patterns of global competition
  • Structure of global industries
  • Global versus multidomestic
  • Successful strategies
  • Building a global organization

See 32 more programs offered by Stephen M. Ross School of Business at the University of Michigan »

This course is Campus based
Start Date
Duration
5 days
Part-time
Price
8,100 USD
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