Strategic Management and Marketing - Advanced Professional Development [Level HE7] part-time
The course aims to provide you with a critical understanding of the strategic management process, and the contribution of strategic marketing to that process. It will integrate material from other aspects of management theory within a strategic management framework.
Competitor analysis, marketing analysis and planning are explored in this course. You will gain a strong insight into strategic management at all levels; from business and corporate level strategies to content of competitive strategies, as well as strategic evaluation. Corporate governance, responsibility and business ethics are also key to this course.
This course is equivalent to 200 learning hours.
The course will use formal lectures, group discussions and case studies.
Initially lectures will be used to develop your knowledge of the concepts underpinning the study of strategic management. As your knowledge increases you will participate more fully in a critical exploration of the concepts. The case studies will enable you to explore the application of strategic management concepts and models, apply them to business problems, and evaluate the strategic issues within the case study, while critically assessing the applicability and usefulness of the theoretical models.
Assessment will be a written case study assignment.
Applicants are required to have obtained a first degree or equivalent and two years of work experience.
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